Billy Fallen opening new Billy Pie pizza shop in West End

, and WTVR CBS 6

July 1, 2026 . 10:50 AM

1 min read

In this episode of "Eat It, Virginia," Scott Wise and Robey Martin sit down with the longtime baker, restaurateur and entrepreneur behind Billy Bread, Aziza’s on Main, Billy Pasta and Billy Pie to talk about his decades in Richmond’s food, his family’s restaurant roots, and why he’s opening another pizza shop. (Courtesy WTVR)

Richmond baker, restaurateur and food entrepreneur Billy Fallen is returning to the brick-and-mortar restaurant business with the latest chapter of his Billy Pie brand. His new, compact pizza shop is scheduled to open this month in the Ridge Road Shopping Center in Henrico's West End.

Fallen, whose career has spanned artisan bread, Lebanese cuisine, pastries, pasta and frozen pizza production, said the new 700-square-foot location will focus primarily on takeout but will also feature eight bar stools, a four-top table, outdoor seating, three beers on tap and wine service. The menu will include pizza, a couple of salads and antipasti.

"It’s perfect. It’s small, it’s manageable, the neighborhood, the demographic,” Fallen said during an interview for the Eat It, Virginia podcast. “It’s really, really great for what we’re going to do there.”

The pizzeria will use one of Fallen’s preferred Marra Forni ovens, a hand-built, 8,000-pound unit capable of reaching 870 degrees, with volcanic ash bricks sourced from Mount Vesuvius.

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