University of Richmond students turn college coffee project RALI into in-store success

What started as a college class assignment has made its way onto store shelves across Richmond.

A group of University of Richmond seniors recently launched RALI coffee, a canned coffee drink featuring 20 grams of protein and electrolytes. It's all part of the school's Bench Top Innovations program, a two-semester entrepreneurship course open to seniors of any majors.

"We created this drink for busy people, and it's made by busy people," said Matt Lynch, University of Richmond student and CEO of RALI coffee. "If you're someone who's living an active lifestyle and you want a drink that's going to give you steady energy throughout the day, RALI is the perfect drink for you."

The product, which contains 100 milligrams of caffeine per can, is designed to address what Lynch and his teammates saw as a gap in the market.

They say their coffee drink hydrates rather than dehydrates.

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