Ulta Beauty debuting new-look wellness space in 3 stores nationally, including Short Pump

Ulta Beauty is rebranding its Wellness Shop as Wellness by Ulta Beauty and debuting the new concept at three stores nationally Jan. 26 – including the one in Short Pump, 11351 West Broad Street.

The boutique space will be a “dedicated and experiential in-store concept,” according to the company.

“Wellness by Ulta Beauty is evolving from a category into an experience," said Laura Beres, vice president of Wellness at Ulta Beauty. "Our first-ever wellness boutiques will deliver discovery, education and trusted guidance together in a way that helps guests easily find what works best for them.”

The space will include interactive education options, wellness advisors, a curated mix of wellness brands, new branding and navigation, among other elements.
The other two locations to debut the new space this month are in Columbus, Ohio and Peabody, Massachusetts.