During National Breastfeeding Month, Richmond and Henrico Health Districts officials spotlight services

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August is National Breastfeeding Month, and Richmond and Henrico Health Districts officials want community members to know that the agency offers a variety of breastfeeding and nutrition support services for pregnant women and new parents.
“National Breastfeeding Month reminds us that new and expecting parents need support, encouragement and resources as they navigate the challenging first years of a child’s life,” said Richmond and Henrico Health Districts Director of Community Programming Margo Webb. “Richmond and Henrico Health Districts provide a variety of support services and connect community partners to families who need them most.”
The 2025 National Breastfeeding Month theme is Forward Together. The
Special Supplemental Nutrition Program for Women, Infants, and Children at RHHD helps pregnant women, mothers, infants and young children up to age five stay healthy during critical times of growth.
The WIC program offers:
- nutrition education and counseling;
- breastfeeding support, services and supplies;
- a healthy food package including fruits, vegetables, whole grains, milk and more;
- referrals to community partners;
- access to prenatal, maternal and pediatric health care services.
WIC Breastfeeding Peer Counselors serve families before and after the delivery of their infants. Peer counselors meet with families in clinics, homes, hospitals and by phone, depending on local program offerings. Families with questions about breastfeeding can visit https://www.vdh.virginia.gov/wicbreastfeeding/.
For details about services available in Henrico and Richmond, visit rhhd.gov/wic, and for details about the national WIC program, visit fns.usda.gov/wic.
RHHD bilingual (English/Spanish) social workers provide maternity case management focused on early access to prenatal care. Henrico County residents can call (804) 501-5520 and Richmond City residents can call (804) 482-5454 for more information.
Through the Health Equity Fund, Richmond and Henrico Public Health Foundation partners with Family Lifeline, Virginia Prison Birth Project and Urban
Baby Beginnings to offer community-based programs for underserved expecting and new parents in Richmond.