First Tee – Greater Richmond receives American Golf Industry Coalition grant

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An overhead look at the redesigned Belmont Golf Course in Lakeside, which will reopen to the public May 29. (Courtesy First Tee – Greater Richmond)

First Tee – Greater Richmond has been selected as one of 81 national organizations to receive funding through a dedicated grant program operated by the golf industry’s diversity, equity and inclusion campaign, “Make Golf Your Thing.” 

First Tee – Greater Richmond was chosen for its efforts to increase golf participation among underrepresented populations of the sport. Initially introduced in 2021, the grant program administered by the American Golf Industry Coalition has now issued 155 grants to 111 unique organizations overall, totaling more than $1 million to date.

First Tee – Greater Richmond, which operates Belmont Golf Course in Henrico and two of its own locations (in Richmond and Chesterfield) works to impact the lives of youngsters by providing educational programs designed to build character, instill life-enhancing values, and promote healthy choices through the game of golf. The program introduces kids to the game and its values through programs in elementary schools, on golf courses and at youth centers around the greater Richmond area.

“We are grateful for this funding to continue to make our programs and facilities inclusive and accessible for people of all backgrounds and skill levels,” said First Tee – Greater Richmond Vice President of Impact Kelly Brown. “This grant affords us the opportunity to make a deeper impact on young people in our community alongside our like-minded partners.”

The grant program was established to support organizations or programs dedicated to increasing golf participation among underrepresented populations in the sport (including Black, Latinx, Asian, Indigenous communities, as well as women, members of the LGBTQI+ community, veterans, and people with disabilities). The program is being financially supported by industry partners.

In 2021, First Tee – Greater Richmond reached more than 97,000 youngsters through its life-skills education programs, camps, and community and school program participants, according to organization officials.


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