Richmond Raceway planning $30M infield makeover

JULY 11, 6:31 P.M. – Richmond International Raceway today announced a $30-million redevelopment project and unveiled a new name – Richmond Raceway – and logo.

Richmond Raceway Reimagined is set to be unveiled Sept. 21-22, 2018 during Richmond Raceway’s first NASCAR playoff weekend. The project will provide a completely redesigned and modernized infield to immerse race fans more than ever. New Monster Energy NASCAR Cup Series garages, fan viewing walkways and inspection viewing areas are just a few of the many renovations set to bring the fans closer to the action.

“This is a great day for ISC and the Richmond Raceway, and even more importantly for the great racing fans in the Commonwealth of Virginia,” said Lesa France Kennedy, the CEO of International Speedway Corporation, which owns the track. “We are always seeking ways to provide unique fan experiences at our facilities and this project is certainly a terrific example. Richmond Raceway has an incredible history and we look forward to its right future engaging fans in a new way with this infield development.”

The location will provide new fan engagement opportunities for pre-race access, driver appearances, and entertainment programming. An 80-person club with roof access will overlook Gatorade Victory Lane, along with a new media center with broadcast booths, a conference room and hospitality space.

“Fans being in the garage is not an intrusion” said Emporia native and race car driver, Elliott Sadler. “We love creating that bond with fans, and it helps with their curiosity of both the cars and drivers.”

The raceway's rebrand – eliminating the "International" from its name – includes a new double-R logo that is designed to unite the past and present to showcase the vibrant future of sports. Black represents the track’s iconic night racing experience, while the red signifies red stripes that are a part of the past and present track walls and logo.

The double RRs are inspired by the 1988 logo designed by Sam Bass, a VCU graduate and Hopewell native. The checkered flag pattern is a connection to the flag in the vintage Richmond Raceway Fairgrounds logo. It also recognizes the heritage in the commonwealth and RIR fans, according to its designers from Richmond ad agency Madison + Main.

“The new Richmond Raceway brand identity represents the bold, bright future of the track while recognizing our historic legacy in motorsports,” said RR President Dennis Bickmeier. “When fans come to the track for our iconic racing experience, they will know they are apart of the fabric of the greater Richmond region.”

Many dignitaries – including Governor Terry McAuliffe and local officials from Henrico, Hanover, Chesterfield and Richmond – attended the announcement at RR's Torque Club.

The Richmond Raceway host two NASCAR race weekends annually and also hosts live music at The Classic Amphitheater, as well as consumer trade shows. The track last month signed a 10-year booking agreement with AEG Presents, which will schedule concerts at the 25-year-old, 6,000-seat amphitheater, into which the raceway has recently breathed new life. AEG Presents is one of the largest live music companies worldwide.
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Rock on!

The painted rocks craze is thriving in Henrico, as a walk around the grounds of local libraries and parks will demonstrate. This rock was spotted near Libbie Mill Library, and there's a slideshow of many more uniquely-painted stones on the RVA Rocks Facebook page (

Painting and hiding rocks is a family activity appropriate for all ages, and parents especially like the way it fosters creativity and gets kids outdoors. > Read more.

Goochland man arrested at RIC with gun

A Goochland County man was arrested at Richmond International Airport July 19 after Transportation Security Administration officers found a loaded semi-automatic handgun in the traveler’s carry-on bag.

A TSA officer detected the 9 mm caliber handgun inside the man’s carry-on bag as it entered the security checkpoint X-ray machine. The handgun was loaded with 12 bullets. > Read more.

Kansas man struck, killed while crossing West Broad Street

A 54-year-old Kansas man was struck and killed by a car while attempting to cross West Broad Street near Bethlehem Road in the Near West End at about 10:30 p.m., July 19.

Julius A. McBride of Overland Park, Kansas, was struck by a car traveling east on West Broad Street. > Read more.

Henrico Police warn citizens to ‘Take it, Lock it or Lose it’

Eastern parts of Henrico County have witnessed a recent increase in larceny from automobiles, so Henrico Police officials are spreading the word to encourage citizens to lock their vehicles.

Police are handing out and posting fliers and putting message boards in neighborhoods to educate residents.

There usually is a rise of larceny from automobiles during Christmas, spring and summer break, said Henrico Police Officer James Bupp. > Read more.

Glover to be inducted posthumously into Babe Ruth Hall of Fame

Late Brookland District Supervisor Dick Glover will be inducted into the Babe Ruth Southeast Region Hall of Fame during a ceremony Aug. 14 at RF&P Park at approximately 6:30 p.m., prior to a 14-and-under Babe Ruth World Series game. The Glen Allen Youth Athletic Association, which is hosting the World Series, made the announcement July 18. > Read more.

Henrico Business Bulletin Board

July 2017

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