International goals

A group of youth soccer players – most from Henrico – and local soccer coaches spent a week in Kazakhstan this month as part of a VCU Center for Sport Leadership program.

The group's trip to Astana, Kazakhstan was made possible by a $700,000 grant awarded to CSL Executive Director Carrie LeCrom by the U.S. Department of State's Bureau of Education and Cultural Affairs through its Sports Diplomacy Division.

The trip was designed in part to help the group and the CSL examine ways in which sports can create social change. It was part of the CSL's ENVEST (Empowering New Voices through Education and Sport Training) program.

The local delegation met with coaches and players from Kazakhstan, Turkmenistan, Tajikistan and Kyrgyzstan. Its visit coincided with the World Expo taking place in Astana this summer. The youth players (from the Richmond Strikers program) and coaches participated in programming designed to promote cultural understanding. Groups from all participating countries created action plans using soccer as a vehicle to address social issues effecting their communities.

LeCrom previously won three other grants from the U.S. Department of State and has led sport-for-development missions in Ethiopia, China and South Africa.

“We are grateful to be working with U.S. Department of State again to provide impactful sport for development programming. The trip to Kazakhstan is unique because it is the first time youth will be part of our delegation,” said LeCrom.

As part of the program, the CSL and Richmond Strikers will welcome a delegation from the Football Federation of Kazakhstan and other participating countries early next year.

“By incorporating strategic partners in a productive way, ENVEST the potential to not only be impactful to those involved, but to have a ripple effect, reaching so many others as well,” said LeCrom.
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Henrico promotional company changes name


Henrico-based brand merchandising company NewClients, Inc. has changed its name to Boost Promotional Branding.

The company is one of the nation's largest in the branded merchandise industry. Founded in 1981, its serves more than 5,000 clients – including many Fortune 500 companies – nationwide. > Read more.

Lidl competition offers shoppers chance to win NYC trip


Three Lidl shoppers will win trips to New York City to receive a first-look at the Esmara by Heidi Klum collection and attend an international runway event debuting the collection. The contest is open to residents of Virginia, North Carolina and South Carolina – the three states in which Lidl currently operates grocery stores. The chain opened two stores in Henrico County last month. > Read more.

Glen Allen advances in 14U Babe Ruth World Series


The Glen Allen Babe Ruth Baseball League 14-year-old all-star team advanced to the single-elimination round of the 14-year-old World Series, which the Glen Allen Youth Athletic Association is hosting at RF&P Stadium in Glen Allen. > Read more.

Earnhardt gives Redskins a ride


Dale Earnhardt Jr., driver of the Hendrick Motorsports No. 88, stopped at Richmond Raceway Aug. 8 in advance of the track’s NASCAR weekend in September. He was joined by five players from the Washington Redskins, who were in town for the team's training camp, which concluded Aug. 14. The day in Richmond gave Earnhardt and the Redskins players an opportunity to see how the athletes compete in their respective sports. > Read more.

READ Center a finalist for $25k grant


The READ Center is a top-200 cause finalist in State Farm’s Neighborhood Assist program, making it eligible to earn a $25,000 grant to support adult literacy in the Richmond region. The 40 organizations from across the nation with the most votes will win grants.

The READ Center, based in Henrico, provides classroom instruction and one-to-one tutoring to adults with very low literacy. > Read more.

Henrico Business Bulletin Board

August 2017
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