Henrico County VA
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‘Town crier’ radio thrives

The sound of music fills a radio studio on a Saturday afternoon. Children’s tiny voices sing Christian songs.

As David Ventura fades out the music and turns on the microphone, the voice of pastor George Contreras travels across the airwaves throughout central Virginia.

The music and voices originate in Henrico County. In January 2012, WBTK 1380 AM radio moved from Richmond to studios in the Glenside area. The station’s tower has always been in Lakeside.

While based in Henrico County, the station hopes to appeal to Hispanic listeners and others from around the region who want to hear Christian songs, a mix of Spanish music and family-friendly programs.

“All of the music that we play, all the programming that we play, it is all targeted toward the family,” said Glen Motto, operations manager. “The lyrics of all of the songs are going to be safe.”

Motto said the station changed formats six years ago. The owners realized the region’s Hispanic community was growing.

“Henrico is the sixth largest county in Virginia in terms of Hispanic population,” Motto said. “When you include Chesterfield and Richmond, the Hispanic population nears 50,000.”

Radio stations play a central role in Hispanic communities in the U.S. and in Latin American countries.

Felipe Korzenny of The Center for Hispanic Marketing Communications at Florida State University writes in his blog that radio traditionally serves “as the town-crier in an interactive way” and the “radio announcer publicizes jobs…and spreads the word about local events.”

That’s exactly what drew WBTK announcer Oscar Contreras to the station.

Contreras, who lives in Henrico County, didn't expect to be working at a radio station.

He came to Richmond to study film and photography at Virginia Commonwealth University after his family moved to Culpeper from Guatemala.

But one day in his car, he heard the new radio station. He liked what he heard and called to apply for a job. He’s been at the station since then.

Contreras considers the station a community resource offering such programs as “Focus on the Community,” which airs each Monday.

“When I came into the radio [station, it] was in my heart to do a community show where we can inform people about what’s going on in the region, events, the services, have interviews with different experts on different topics,” he said. “We open the lines and people call; people ask questions.”

The station works with local governments and nonprofit agencies to share information with its Hispanic listeners. And of course the station connects advertisers with what Motto calls an “underserved market.”

Most of the music and programs are in Spanish, but long-time announcer “Brother Herb” Pollard hosts a morning show Monday through Friday in English.

On a recent Friday morning, Pollard played religious songs and testimonials interspersed with weather and traffic reports.

Pollard, who is black, said one of his roles is to encourage his listeners. Another role he has taken on is to help build bridges between the area’s Hispanic and African-American communities.

“I bridge the gap between two cultures,” Pollard said. “I try to do it by music and by communication. I show equal love to all cultures.”

This story is part of the series "Virginia Tapestry: Reflecting Our Rich Diversity," produced by In Your Shoes Media.
Community

Gayton Baptist Church dedicates new outreach center


The John Rolfe YMCA and Gayton Baptist Church have partnered in an effort to bring greater health and wellness opportunities to the community.

Through this partnership, the John Rolfe Y will run Youth Winter Sports programs, including basketball and indoor soccer, in Gayton’s newly renovated $5.5 million outreach center that features a new gymnasium, youth and teen space, social space with café, meeting space and full service commercial kitchen. > Read more.

Henricus Historical Park to host Publick Day Sept. 20

Henricus Historical Park will commemorate its anniversary during Publick Day, a signature annual event that celebrates the establishment of the second successful English settlement in the New World. In September 1611, Sir Thomas Dale, along with soldiers, tradesmen and farmers, ventured from Jamestown to create the Citie of Henricus. Leaders of Henricus developed the first English hospital, chartered the first college in North America, established tobacco as the first cash crop in Virginia, and created a place where Pocahontas lived and met John Rolfe.

Publick Day will take place Saturday, Sept. 20, from 10 a.m. to 5 p.m. Admission is free and parking is $5 per vehicle. > Read more.

Commonwealth Parenting, CMoR-Short Pump to present 6-part parenting forum series

As part of its 30th anniversary year and partnership with the Children's Museum of Richmond, Commonwealth Parenting will present a six-part RVA Parents Forum Series to address some of the toughest issues confronting parents.

Parenting experts and family educators will tackle topics ranging from bullying to alcohol, sex to divorce, and technology and stress. Parents will learn how to identify potential problems.

"We're excited about bringing this much-needed forum series to parents in central Virginia. Through our valuable partnership with Commonwealth Parenting, we can have a deeper impact in the community through parent and caregiver education," said Karen Coltrane, president and CEO of the Children's Museum of Richmond. > Read more.

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Entertainment

Weekend Top 10


Check out these three B’s in Henrico this weekend: books, bluegrass and “Born Yesterday.” Other activities to participate in – and feel good about – are the 15th annual James River Regional Cleanup and the 5th annual Richmond Out of the Darkness Community Walk. For all our top picks this weekend, click here! > Read more.

When the cliche stands tall

Inspirational football movie tries too hard for its own good
When the Game Stands Tall is based on a true story – an unbelievable true story that takes the word “inspiring” about as far as it can go.

It’s a film about Bob Ladouceur, coach of the De La Salle High Spartans, a California high school football team with 12 consecutive undefeated seasons (a staggering 151 games won in a row).

Along the way, Ladouceur (played by Jim Caviezel) faced the kind of hardship most football coaches (thankfully) can only imagine – suffering a near-fatal heart attack, the death of a star player, and rebuilding the team after that 151-game streak came to a humiliating end. > Read more.

Weekend Top 10


Enjoy political comedy at its finest with The Capitol Steps at The Cultural Arts Center at Glen Allen. Methodist and Baptist churches unite for the fourth annual Mission Footprint 5K, taking place at Trinity UMC. Or in honor of Grandparent’s Day on Sunday, treat them to A Grand Family Affair or maybe a movie – the 1978 film “Superman” is at the Henrico Theatre. For all our top picks this weekend, click here! > Read more.

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USA Dance will host a Ballroom Dance Exhibition on the second floor of Regency Square Mall from 1:30 p.m. to 2:30 p.m. Professional and amateur dancers will be providing exhibitions… Full text

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