‘Town crier’ radio thrives
By Sundra Homink, Special to the Citizen 10/04/12
The sound of music fills a radio studio on a Saturday afternoon. Children’s tiny voices sing Christian songs.
As David Ventura fades out the music and turns on the microphone, the voice of pastor George Contreras travels across the airwaves throughout central Virginia.
The music and voices originate in Henrico County. In January 2012, WBTK 1380 AM radio moved from Richmond to studios in the Glenside area. The station’s tower has always been in Lakeside.
While based in Henrico County, the station hopes to appeal to Hispanic listeners and others from around the region who want to hear Christian songs, a mix of Spanish music and family-friendly programs.
“All of the music that we play, all the programming that we play, it is all targeted toward the family,” said Glen Motto, operations manager. “The lyrics of all of the songs are going to be safe.”
Motto said the station changed formats six years ago. The owners realized the region’s Hispanic community was growing.
“Henrico is the sixth largest county in Virginia in terms of Hispanic population,” Motto said. “When you include Chesterfield and Richmond, the Hispanic population nears 50,000.”
Radio stations play a central role in Hispanic communities in the U.S. and in Latin American countries.
Felipe Korzenny of The Center for Hispanic Marketing Communications at Florida State University writes in his blog that radio traditionally serves “as the town-crier in an interactive way” and the “radio announcer publicizes jobs…and spreads the word about local events.”
That’s exactly what drew WBTK announcer Oscar Contreras to the station.
Contreras, who lives in Henrico County, didn't expect to be working at a radio station.
He came to Richmond to study film and photography at Virginia Commonwealth University after his family moved to Culpeper from Guatemala.
But one day in his car, he heard the new radio station. He liked what he heard and called to apply for a job. He’s been at the station since then.
Contreras considers the station a community resource offering such programs as “Focus on the Community,” which airs each Monday.
“When I came into the radio [station, it] was in my heart to do a community show where we can inform people about what’s going on in the region, events, the services, have interviews with different experts on different topics,” he said. “We open the lines and people call; people ask questions.”
The station works with local governments and nonprofit agencies to share information with its Hispanic listeners. And of course the station connects advertisers with what Motto calls an “underserved market.”
Most of the music and programs are in Spanish, but long-time announcer “Brother Herb” Pollard hosts a morning show Monday through Friday in English.
On a recent Friday morning, Pollard played religious songs and testimonials interspersed with weather and traffic reports.
Pollard, who is black, said one of his roles is to encourage his listeners. Another role he has taken on is to help build bridges between the area’s Hispanic and African-American communities.
“I bridge the gap between two cultures,” Pollard said. “I try to do it by music and by communication. I show equal love to all cultures.”
This story is part of the series "Virginia Tapestry: Reflecting Our Rich Diversity," produced by In Your Shoes Media.
More than 300 participants took the plunge for charity Feb. 25 at The Shops at Willow Lawn, raising $40,000 for the Special Olympics of Virginia as part of the 2017 RVA Polar Plunge Fest. Participants jumped into frigid water as part of the event, having raised money through donations leading up to the event.
“At Special Olympics Virginia, our vision is to inspire the first unified generation; a generation of people who respectfully include each other in the school, in the workplace, in the community,” said Rick Jeffrey, Special Olympics Virginia President. “Plunging this past Saturday included people with intellectual disabilities and those without; people of all ages, genders, races and religions; students and teachers; doctors and lawyers; military and law enforcement; one for all; all for one." > Read more.
CancerLINC's 11th annual "It’s in the Bag" event raised more than $50,000. The event, presented by Virginia Cancer Institute, was held at The Westin Richmond in Henrico Feb. 2 and was attended by more than 200 people.
“It's in the Bag” included handbag designer Thaddeus DuBois and his family from Syracuse, Ind. DuBois brought four handcrafted handbags, which were auctioned off and raised more than $4,000. Three autographed handbags from “Sex and the City” star Sarah Jessica Parker also brought funds. > Read more.
Citizen Staff Reports 02/28/2017 Features
Above, Varina’s Andre Watkins drives to the basket during the Blue Devils’ 52-51 win against Hampton in the Group 5A third-place game at Hermitage High School Feb. 25. Below, Tyrese Jenkins drives to the basket during the game. The Blue Devils (21-6 on the season), who earlier last month defeated Hermitage, 53-34, to earn a spot in the 5A state tournament, next will face Albemarle in that tournament. It is the program’s first trip to the state tournament since 2001 and first under fourth-year coach Andrew Lacey, who has turned around a team that was 6-14 during his first season. > Read more.
For the past two months, they showed up every day at the state Capitol, dressed in matching blazers and carrying pen and paper at the ready – the next generation of public servants carefully observing their superiors.
These young adults are known as pages. They are middle school and high school students from around Virginia who assist in everyday tasks at the General Assembly to experience firsthand how the legislative process works.
The program dates as far back as 1850, when the one page who worked was paid $2 a day. > Read more.
Citizen Staff Reports 02/27/2017 Features
The Capital Region Land Conservancy (CRLC) is seeking to raise $100,000 in 30 days to cover due diligence and closing costs associated with the historic Malvern Hill Farm. These include boundary survey, Phase I ESA, title search and insurance, recording fees, taxes, and legal work as well as a Section 106 review.
CRLC is scheduled to close on the purchase of the property May 31, and is asking community members to help support the site's acquisition. All donations will help CRLC leverage $1 million in matching funds. > Read more.
St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.
NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.
Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.
Richmond International Raceway's 13th annual Community Christmas tree lighting has been rescheduled from Dec. 6 to Monday, Dec. 12, at 6:30 p.m., due to inclement weather expected on the original date.
Entertainment Dec. 12 will be provided by the Laburnum Elementary School choir and the Henrico High School Mighty Marching Warriors band. Tree decorations crafted by students from Laburnum Elementary School and L. Douglas Wilder Middle School will be on display. Hot chocolate and cookies will be supplied by the Henrico High School football boosters. > Read more.
Given the warm weather lately, Saturday’s RVA Polar Plunge Winter Fest, benefiting Special Olympics Virginia, might actually be enjoyable! Other weekend events you’re sure to enjoy include the 14th annual Richmond Kids Expo at the Richmond Raceway Complex, the Richmond Symphony and The Taters in concert at The Cultural Arts Center at Glen Allen, and the Richmond Ballet Minds in Motion Team XXL performing at the Henrico Theatre. This is also the last weekend to check out HATTheatre’s production of “Bill W. and Dr. Bob.” For all our top picks this weekend, click here! > Read more.
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CalendarThe film “Annie” (rated PG) will play at 10 a.m. and 2 p.m. at the Henrico Theatre, 305 E. Nine Mile Rd. Tickets are $1 and can be purchased at the door. For details, call 328-4491. Full text