‘This road brought to you by…’

As the state budget inches closer to passage by the General Assembly, the Virginia Department of Transportation is hoping to raise money by selling the naming rights for roads, bridges and highway stretches.

“We look for revenue generation opportunity where we can, and we try to be creative with it,” VDOT spokeswoman Tamara Rollison said.

She said it has been a struggle for VDOT to maintain Virginia’s infrastructure in light of the department’s financial troubles.

“Our resources and revenues have been dwindling over the years,” she said, noting that a 1986 gas tax increase was the most recent serious increase in revenue. “When we can find innovative ways to partner with the private sector and generate some revenue, we try to do that.”

On March 10, the final day of the regular legislative session, the General Assembly passed two identical bills authorizing the Commonwealth Transportation Board, VDOT’s governing body, to sell the naming rights for such facilities as roads and ferries.

“The Board shall develop and approve guidelines governing the naming of highways, bridges, interchanges, and other transportation facilities by private entities and the applicable fees for such naming rights. Such fees shall be deposited in the Highway Maintenance and Operating Fund,” according to Senate Bill 639 and House Bill 1248.

The legislation, which is awaiting Gov. Bob McDonnell’s signature, says roads and facilities that already commemorate someone or carry a special name cannot be renamed “unless such naming incorporates the previous name.”

Moreover, “No name shall be eligible for the naming rights … if it in any way reasonably connotes anything that (i) is profane, obscene, or vulgar; (ii) is sexually explicit or graphic; (iii) is excretory related; (iv) is descriptive of intimate body parts or genitals; (v) is descriptive of illegal activities or substances; (vi) condones or encourages violence; or (vii) is socially, racially, or ethnically offensive or disparaging.”

Early projections of the prices and sales of road naming rights show that the program could raise a few million dollars per year and $273 million over the next 20 years. That’s a mere fraction of VDOT’s annual budget, which is $4.76 billion for fiscal year 2012.

Still, every little bit helps, officials say.

That’s especially true as the General Assembly holds a special session to craft a state budget for the next two years. The House and Senate have passed competing budgets, and a conference committee is trying to hammer out a compromise acceptable to both chambers.

The Senate version of the budget would delay the opening of tolls in Hampton Roads until 2014. This could cost the state an estimated $125 million. VDOT could offset some of the loss by selling the naming rights for roads.

Virginia already has developed a naming rights program for its highway rest stops, slated to begin later this year.

The central question is whether putting a name on a bridge or road will be attractive to consumers, especially to businesses seeking to expand their brand’s reach.

“I think the companies will love it,” said Bridget Camden, a professor of advertising at Virginia Commonwealth University. “Every time someone hits MapQuest, the name would come up.”

Camden, who spent 20 years in the advertising world working with companies such as IBM, BP and American Express, said companies initially might jump at the chance to brand a highway with their logo if the price is right. But certain factors could deter businesses from buying the naming rights.

“I think it could backfire on them if they can’t control the stretch of road,” Camden said. For instance, roads can have problems ranging from litter to prostitution – and those things could hurt a company’s image.

Camden said controlling the “brand message” and associations tied to a company is key for effective advertising.

“Every company wants their name associated with something positive, but what if that stretch of highway is accident prone?” she asked.

One possible solution is that companies not only buy the naming rights to the road or highway but also “adopt” the stretch and do some basic maintenance.

“Big corporations become very conscious about how they look, so maybe it will be incentive to keep the roads clean,” Camden said.
Bail Bonds Chesterfield VA

Preschoolers give pillows to families in need


A group of preschoolers from Chesterbrook Academy Preschool donated 56 pillows to local families in need at the Housing Families First shelter. The shelter is always in need of pillows and linens as, since families take the donated ones with them to their new homes.

Housing Families First provides shelter and support for homeless families and assist them in finding a permanent housing solution. The shelter serves people year-round, said Terri Iguina, operations and volunteer manager at Housing Families First. > Read more.

Dairy Queen’s Blizzard sales July 27 to benefit Children’s Hospital of Richmond


Dairy Queen’s 13th Annual Miracle Treat Day – Thursday, July 27 – will raise fund to benefit sick and injured children being treated at Children's Miracle Network hospitals throughout the United States. Locally, $1 or more from every Blizzard Treat sold at participating locations will be donated to the Children's Hospital of Richmond at VCU. Last year, the event raised more than $14,400 for the hospital. > Read more.

Crime Stoppers’ Crime of the Week: July 24, 2017


Crime Stoppers needs your help to find the person who struck a pedestrian in the City of Richmond.

On July 21 at 12:52 a.m., a woman was crossing the street at Forest Hill and Sheila Lane when she was struck by a dark colored four-door sedan that was traveling eastbound on Forest Hill. She was transported by ambulance to Chippenham Hospital for minor injuries and released. > Read more.

Henrico Police locate missing man

Henrico Police have located a missing 46-year-old Henrico man.

Police had reported Kevin William Cannelli missing this weekend, after he was last seen July 18. He was located safe in the Richmond area July 24. > Read more.

Business in brief


For the ninth year in a row, Puritan Cleaners is conducting a one-day-only community program that offers everyone in Richmond a free cleaning of one pair of pants. The event, called Free Pants Wednesday, will be held on Wednesday, Aug. 2. The offer is good at all 13 Puritan locations throughout the greater Richmond area with no strings attached. There are no minimums or other stipulations (other than suede and leather pants are excluded). This year, Puritan has partnered with the Richmond SPCA to help raise awareness for the Free Pants Wednesday program while also raising awareness for homeless kittens awaiting adoption at the Richmond SPCA’s humane center. The two organizations collaborated on a short movie which can be viewed at http://www.puritancleaners.com/community/free-pants-wednesday. This video is the latest in the light-hearted, low-budget, and intentionally campy videos associated with the Free Pants Wednesday program. Previous versions have featured racing at Richmond Raceway, ex-VCU basketball coach Shaka Smart, Todd “Parney” Parnell and the Flying Squirrels, and Bill Bevins and Shelly Perkins of Easy 100.9. > Read more.

Henrico Business Bulletin Board

July 2017
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The Henricus Historical Park’s Discovery Day Program Series continues with “Food of the 17th Century: Learn about what breakfast, lunch and dinner might look like for a Powhatan Indian or English colonist.” The program, designed for children ages 3-10, is from 10 a.m. to 1 p.m. Activities will include a story, short tour and activities in the historic site, and a make-and-take craft. Stay as little or as long as you like. All children must be accompanied by an adult. The series concludes Aug. 24. Admission is $10 per child and $7 per adult. Registration is required by calling 318-8797. Full text

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