‘This road brought to you by…’

As the state budget inches closer to passage by the General Assembly, the Virginia Department of Transportation is hoping to raise money by selling the naming rights for roads, bridges and highway stretches.

“We look for revenue generation opportunity where we can, and we try to be creative with it,” VDOT spokeswoman Tamara Rollison said.

She said it has been a struggle for VDOT to maintain Virginia’s infrastructure in light of the department’s financial troubles.

“Our resources and revenues have been dwindling over the years,” she said, noting that a 1986 gas tax increase was the most recent serious increase in revenue. “When we can find innovative ways to partner with the private sector and generate some revenue, we try to do that.”

On March 10, the final day of the regular legislative session, the General Assembly passed two identical bills authorizing the Commonwealth Transportation Board, VDOT’s governing body, to sell the naming rights for such facilities as roads and ferries.

“The Board shall develop and approve guidelines governing the naming of highways, bridges, interchanges, and other transportation facilities by private entities and the applicable fees for such naming rights. Such fees shall be deposited in the Highway Maintenance and Operating Fund,” according to Senate Bill 639 and House Bill 1248.

The legislation, which is awaiting Gov. Bob McDonnell’s signature, says roads and facilities that already commemorate someone or carry a special name cannot be renamed “unless such naming incorporates the previous name.”

Moreover, “No name shall be eligible for the naming rights … if it in any way reasonably connotes anything that (i) is profane, obscene, or vulgar; (ii) is sexually explicit or graphic; (iii) is excretory related; (iv) is descriptive of intimate body parts or genitals; (v) is descriptive of illegal activities or substances; (vi) condones or encourages violence; or (vii) is socially, racially, or ethnically offensive or disparaging.”

Early projections of the prices and sales of road naming rights show that the program could raise a few million dollars per year and $273 million over the next 20 years. That’s a mere fraction of VDOT’s annual budget, which is $4.76 billion for fiscal year 2012.

Still, every little bit helps, officials say.

That’s especially true as the General Assembly holds a special session to craft a state budget for the next two years. The House and Senate have passed competing budgets, and a conference committee is trying to hammer out a compromise acceptable to both chambers.

The Senate version of the budget would delay the opening of tolls in Hampton Roads until 2014. This could cost the state an estimated $125 million. VDOT could offset some of the loss by selling the naming rights for roads.

Virginia already has developed a naming rights program for its highway rest stops, slated to begin later this year.

The central question is whether putting a name on a bridge or road will be attractive to consumers, especially to businesses seeking to expand their brand’s reach.

“I think the companies will love it,” said Bridget Camden, a professor of advertising at Virginia Commonwealth University. “Every time someone hits MapQuest, the name would come up.”

Camden, who spent 20 years in the advertising world working with companies such as IBM, BP and American Express, said companies initially might jump at the chance to brand a highway with their logo if the price is right. But certain factors could deter businesses from buying the naming rights.

“I think it could backfire on them if they can’t control the stretch of road,” Camden said. For instance, roads can have problems ranging from litter to prostitution – and those things could hurt a company’s image.

Camden said controlling the “brand message” and associations tied to a company is key for effective advertising.

“Every company wants their name associated with something positive, but what if that stretch of highway is accident prone?” she asked.

One possible solution is that companies not only buy the naming rights to the road or highway but also “adopt” the stretch and do some basic maintenance.

“Big corporations become very conscious about how they look, so maybe it will be incentive to keep the roads clean,” Camden said.
Bail Bonds Chesterfield VA

West End apartment fire injures 1


SEPT. 25, 10:30 A.M. – A West End apartment fire injured one person Sunday afternoon.

The fire broke out in the third floor of the Chase Gayton apartment complex in the 10 block of Chase Gayton Drive, near the intersection of Gaskins Road and Quioccasin Road, at about 1:20 p.m. Sept. 24. > Read more.

Crime Stoppers’ Crime of the Week: Sept. 25, 2017


Crime stoppers needs your help to solve a double homicide that occurred in the City of Richmond in June of this year.

On Wednesday, June 7, at approximately 9:53 p.m., Richmond police officers responded to several calls for random gunfire in the 3600 block of Decatur Street. They arrived and found the victims, two males, Christian Singleton and Ketron Wells. The victims were outside on the ground lying near each other. Both victims had received fatal gunshot wounds. > Read more.

Richmond Astronomical Society to present night sky astronomy at Libbie Mill, Varina libraries


The Richmond Astronomical Society and Libbie Mill Library will host a presentation about the night sky and its astronomy Sept. 28, from 7 p.m. to 9 p.m.

Attendees will enjoy amazing views of the moon and other celestial objects with high-quality telescopes operated by members of the Richmond Astronomical Society. Guests will be able to see craters and seas on the surface of the moon with clarity and detail. > Read more.

Henrico home sales continue on strong pace


The number of homes sold in Henrico County in August rose 10 percent when compared to the same month last year, according to data compiled by Long & Foster. The average sale price of those homes – $239,975 – also rose, by about 4 percent when compared to the same average sale price in August 2016.

Henrico's jump in the number of homes sold was the largest in the Richmond region, though average sales prices in Chesterfield (8 percent increase) and Richmond (12 percent) jumped by higher amounts when compared to last August sales. > Read more.

Thoracic surgeon is first to perform 100 robot-assisted lobectomies in Central Virginia


Graham M. Bundy, a thoracic surgeon with HCA Virginia Physicians’ Cardiothoracic Surgical Associates, is the first such surgeon in Central Virginia to perform 100 minimally-invasive Da Vinci robot-assisted lobectomies (a surgical procedure to remove a lobe of the lung). The procedure is used to treat multiple types of conditions but is most often used to treat lung cancer. > Read more.

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Meadow Farm Museum will host “Saturday Live” from 12 p.m. to 3:30 p.m. on the first Saturday of the month through the summer. Enjoy an afternoon of interactive, living history demonstrations as you explore this mid-19th century farm. Today’s event will highlight herbs and their traditional uses in cooking and medicine. Admission is free. No registration required. For details, call 652-1416 or visit http://www.henrico.us/rec. Full text

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