The Entrepreneur’s Corner
Planning successful business events
We discover a simple truth as adults – life isn’t much different once we reach the point deemed “older and wiser.”
Take events, for example. It wasn’t too long ago that your biggest concern was whether or not everyone would come to your birthday party. Now as a business owner, you may very well find yourself in the same position.
Planning meetings and events are oftentimes a necessary task in the business world. From shareholders meetings and annual retreats to fundraisers and galas, planning an event can be challenging enough without worrying about whether or not anyone will come.
The good news? The success lies in the details, and in our fair city, there are a wealth of resources and vendors who are ready and willing to collaborate with you to ensure your event is the one everyone is planning on attending.
Here are a few additional tips to keep in mind as start making plans-
1. Location, location, location – Select a venue that is fresh and inviting to your potential guests. The “same old, same old” won’t cut it- pick a spot that will cause intrigue.
2. Put on your industry cap – If hosting a meeting for a particular industry, keep that in mind while finalizing dates and times. April would be off limits for accountants while December is a no-go for caterers.
3. Create buzz – Establish a core group of potential attendees to advertise they are coming- either through word of mouth or social media (or both!).
4. Make it fabulous – The little details are what make an event memorable in the mind of the attendees. There is absolutely no replacement for good food, drink, entertainment and company!
If hosting an event on a grander scale, then you may also want to consider teaming up with a media sponsor as well as featuring a local “celebrity” as the event’s spokesperson. Additionally, offering the option to sell tickets by table may entice other companies to purchase the tickets in bulk and distribute among the staff as incentives.
And when in doubt, I always like to say, simply create an event that you yourself would like to attend.
After the big day has come and gone, make sure you take the necessary steps to ensure the next soiree is an even bigger hit. Promptly send out surveys to attendees to better gauge their feedback. In the same vein, take the time to sit down and do a “post-mortem” and dissect what went well and what could be improved.
Planning a successful and well attended event can be a tremendously rewarding experience. With a few additional measures, you’ll be the toast of the town in no time.
Jennifer McBride is the owner of Henrico-based McBride Events, a full-service event management firm specializing in weddings, corporate events, social events and fundraisers. Contact her at (804) 697-9251 or through http://www.mcbrideevents.com
Citizen Staff Reports 12/22/2014
From Dec. 26 through Jan. 11, trees will be accepted at the following spots:
• Springfield Road Landfill Public Use Area, near Nuckols Road and I-295 – open from 7:30 am to 7 pm daily, except holidays;
• Charles City Road Landfill Public Use Area – 7:30 am to 7 pm daily, except holidays; > Read more.
Citizen Staff Reports 12/15/2014
CVWMA curbside recycling collection and trash collections will have a one day delay in collections Dec. 25-26 and Jan. 1-2. There will be no collections on Dec. 25 or Jan. 1.
Curbside recycling collections Monday through Wednesday will be on regular schedule. Red Thursday and Red Friday curbside recyclers will have a one day delay in collection services Dec. 25-26. Blue Thursday and Blue Friday curbside recyclers will have one day delay in collection services Jan. 1-2. Containers should be placed at the curb by 7 a.m. on collection day. All Friday collections will take place on Saturday. > Read more.
‘Jingle All the Way 2’ is expectedly flawed
If not, you can be like the rest of us and curse Santa for his folly in creating such a film. Santa, we neither wanted nor needed this.
A follow-up to the much-derided 1996 Christmas film Jingle All the Way, Jingle All the Way 2 isn’t so much a sequel as it is an odd kind of remake, offering a few original twists on the original’s dad-vs-dad holiday showdown, but also copying large chunks of the original without alteration. > Read more.
Several holiday performances take place this weekend in Henrico including “It’s a Wonderful Life” and Theatre IV on Tour’s “’Twas the Night Before Christmas” – both at The Cultural Arts Center at Glen Allen. The Central Virginia Masterworks Chorale will perform Vivaldi’s “Gloria” at River Road Church, Baptist and the Virginia Repertory Theatre will present “Santa’s Christmas Miracle” at the Children’s Theatre at Willow Lawn. A fun annual tradition, now in its 14th year, will be at SkateNation Plus in Short Pump – Chabad of Virginia’s Chanukah on Ice. For all our top picks this weekend, click here! > Read more.
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CalendarPassion Academy, an Arts Academy for Music and Dance located at 3921 Deep Rock Rd. in Glen Allen, will offer a week-long “Frozen” camp for boys and girls featuring “Frozen”… Full text