The Entrepreneur’s Corner

We discover a simple truth as adults – life isn’t much different once we reach the point deemed “older and wiser.”

Take events, for example. It wasn’t too long ago that your biggest concern was whether or not everyone would come to your birthday party. Now as a business owner, you may very well find yourself in the same position.

Planning meetings and events are oftentimes a necessary task in the business world. From shareholders meetings and annual retreats to fundraisers and galas, planning an event can be challenging enough without worrying about whether or not anyone will come.

The good news? The success lies in the details, and in our fair city, there are a wealth of resources and vendors who are ready and willing to collaborate with you to ensure your event is the one everyone is planning on attending.

Here are a few additional tips to keep in mind as start making plans-

1. Location, location, location – Select a venue that is fresh and inviting to your potential guests. The “same old, same old” won’t cut it- pick a spot that will cause intrigue.

2. Put on your industry cap – If hosting a meeting for a particular industry, keep that in mind while finalizing dates and times. April would be off limits for accountants while December is a no-go for caterers.

3. Create buzz – Establish a core group of potential attendees to advertise they are coming- either through word of mouth or social media (or both!).

4. Make it fabulous – The little details are what make an event memorable in the mind of the attendees. There is absolutely no replacement for good food, drink, entertainment and company!

If hosting an event on a grander scale, then you may also want to consider teaming up with a media sponsor as well as featuring a local “celebrity” as the event’s spokesperson. Additionally, offering the option to sell tickets by table may entice other companies to purchase the tickets in bulk and distribute among the staff as incentives.

And when in doubt, I always like to say, simply create an event that you yourself would like to attend.

After the big day has come and gone, make sure you take the necessary steps to ensure the next soiree is an even bigger hit. Promptly send out surveys to attendees to better gauge their feedback. In the same vein, take the time to sit down and do a “post-mortem” and dissect what went well and what could be improved.

Planning a successful and well attended event can be a tremendously rewarding experience. With a few additional measures, you’ll be the toast of the town in no time.

Jennifer McBride is the owner of Henrico-based McBride Events, a full-service event management firm specializing in weddings, corporate events, social events and fundraisers. Contact her at (804) 697-9251 or through http://www.mcbrideevents.com.
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Fourth of July holiday to delay some CVWMA collections


CVWMA residential recycling and trash collections will be delayed one day from July 4 through July 7 because of the Fourth of July holiday. No collections will be made on Tuesday because of the holiday; thus all collections Tuesday through Friday will occur on the day following the normal collection day. Friday collections will occur on Saturday. > Read more.

Henrico serves criminal summonses against Essex Village management


Henrico County has obtained 11 criminal summonses against PK Management, which manages Essex Village, for violations at the northern Henrico property, a county official said Tuesday evening.

Nine summonses were served Tuesday, two more are pending, and the county will seek four more by the end of the week, Building Official Greg Revels said. > Read more.

New GRASP scholarships to aide winners with college debt and costs


Fifteen Henrico County Public Schools students recently received a “2+2” scholarship from the non-profit organization GRASP (GReat Aspirations Scholarship Program, Inc.). In total, the newly created scholarships will help 71 students receive their baccalaureate degrees from a Virginia college or university with lower costs and less student debt.

The scholarship awards each winner $1,000 for his or her first year at a community college to cover the costs not covered by financial aid, such as books and computers. > Read more.

Long & Foster’s Innsbrook, Short Pump offices participate in community service day event


Thousands of real estate agents and employees with Long & Foster Real Estate, including those at the Innsbrook and Short Pump offices in Glen Allen, Virginia, took part in the company’s 20th annual Community Service Day June 7.

The Innsbrook and Short Pump offices chose to volunteer with Housing Families First on June 7. The organization’s mission provides families experiencing homelessness with what they need to move to a stable housing situation. > Read more.

Network of Enterprising Women to award scholarships to local HS grads

Three recent Henrico County high school graduates are among the 10 local students who will receive scholarships from the Network of Enterprising Women during the organization's monthly luncheon July 6. > Read more.

Henrico Business Bulletin Board

June 2017
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West Broad Village’s Rock & Roll Summer outdoor concert series continues at “The Pad,” adjacent to Aloft Hotel at 3939 Duckling Dr., from 7 p.m. to 10 p.m. Teaze, an 80s and 90s hair metal tribute band, will perform. The concert is free and open to the public. Several parking decks feature free parking. The series continues every other Friday through August. For details, visit http://www.shopwestbroadvillage.com or www.facebook.com/WestBroadVillageShopping. Full text

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