The Entrepreneur’s Corner

We discover a simple truth as adults – life isn’t much different once we reach the point deemed “older and wiser.”

Take events, for example. It wasn’t too long ago that your biggest concern was whether or not everyone would come to your birthday party. Now as a business owner, you may very well find yourself in the same position.

Planning meetings and events are oftentimes a necessary task in the business world. From shareholders meetings and annual retreats to fundraisers and galas, planning an event can be challenging enough without worrying about whether or not anyone will come.

The good news? The success lies in the details, and in our fair city, there are a wealth of resources and vendors who are ready and willing to collaborate with you to ensure your event is the one everyone is planning on attending.

Here are a few additional tips to keep in mind as start making plans-

1. Location, location, location – Select a venue that is fresh and inviting to your potential guests. The “same old, same old” won’t cut it- pick a spot that will cause intrigue.

2. Put on your industry cap – If hosting a meeting for a particular industry, keep that in mind while finalizing dates and times. April would be off limits for accountants while December is a no-go for caterers.

3. Create buzz – Establish a core group of potential attendees to advertise they are coming- either through word of mouth or social media (or both!).

4. Make it fabulous – The little details are what make an event memorable in the mind of the attendees. There is absolutely no replacement for good food, drink, entertainment and company!

If hosting an event on a grander scale, then you may also want to consider teaming up with a media sponsor as well as featuring a local “celebrity” as the event’s spokesperson. Additionally, offering the option to sell tickets by table may entice other companies to purchase the tickets in bulk and distribute among the staff as incentives.

And when in doubt, I always like to say, simply create an event that you yourself would like to attend.

After the big day has come and gone, make sure you take the necessary steps to ensure the next soiree is an even bigger hit. Promptly send out surveys to attendees to better gauge their feedback. In the same vein, take the time to sit down and do a “post-mortem” and dissect what went well and what could be improved.

Planning a successful and well attended event can be a tremendously rewarding experience. With a few additional measures, you’ll be the toast of the town in no time.

Jennifer McBride is the owner of Henrico-based McBride Events, a full-service event management firm specializing in weddings, corporate events, social events and fundraisers. Contact her at (804) 697-9251 or through http://www.mcbrideevents.com.
Bail Bonds Chesterfield VA

State trooper shot in Henrico cul-de-sac


SEPT. 20, 11:30 A.M. – A North Carolina woman who Virginia State Police say shot a state trooper in Henrico last night has been charged with attempted capital murder of a police officer and the use of a firearm in the commission of a felony.

The woman, Karisa Shyanne Daniels, 23, of Durham, N.C., allegedly fired at Senior Trooper C. A. Putnam on Lakeway Court, a Henrico cul-de-sac near September Drive shortly before midnight, following a chase. > Read more.

C-SPAN bus to visit UR Sept. 27


The University of Richmond will host a multi-media C-SPAN bus Sept. 27 from 1 to 3 p.m. The "50 Capitals Tour” – open to the public on – is designed to engage students and community members through interactive demonstrations of C-SPAN's multi-platform public service resources.

The 45-foot customized motor coach will be placed on the University Forum. > Read more.

Free flu shots available at MedExpress, opening Sept. 20


MedExpress Urgent Care will open a new neighborhood medical center in Henrico Sept. 20 at 8040 W. Broad St. To help Richmond-area residents prepare for the upcoming flu season, the new center will offer free flu shots to patients ages four and up starting the day the center opens and while supplies last.

An open house celebration and ribbon-cutting ceremony will be held prior to opening day, Sept. 19 from noon to 2 p.m. > Read more.

Crime Stoppers’ Crime of the Week: Sept. 18, 2017


Crime Stoppers is seeking information about a shooting in Richmond that resulted in an injured child and the murder of an adult.

At approximately 10:21 p.m., Sept. 9, Richmond Police were called to the 3200 block of 5th Avenue for a report of a person shot. They quickly located two victims suffering from gunshot wounds, a 57-year-old male and a 9-year-old female. > Read more.

Business in brief


Commonwealth Senior Living at the West End, located at 2400 Gaskins Rd., will hold their grand opening on Oct. 3 from 4:30 p.m. to 6:30 p.m. The community recently underwent a multi-million-dollar renovation which included the addition of a new memory care neighborhood, new resident suites, an expanded dining room, and brand-new courtyards and additional outdoor spaces. Commonwealth Senior Living associates will be on site to provide tours of the newly renovated community. > Read more.

Henrico Business Bulletin Board

September 2017
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ComedySportz Richmond’s popular run of musical movie parodies continues with “Lyrical Weapon” – a comical roast of the classic 1987 Mel Gibson/Danny Glover film “Lethal Weapon” – for a limited three week run, Aug. 24-26, Aug. 31, Sept. 1-2 and Sept. 7-9. The cast will present the whole buddy cop film exactly as you remember it – with added improv, sketch and musical numbers. The CSz Richmond Theater is located at 8906-H West Broad St. Tickets are $14 and can be purchased in advance at http://www.cszrichmond.com. Full text

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