The Entrepreneur’s Corner

We discover a simple truth as adults – life isn’t much different once we reach the point deemed “older and wiser.”

Take events, for example. It wasn’t too long ago that your biggest concern was whether or not everyone would come to your birthday party. Now as a business owner, you may very well find yourself in the same position.

Planning meetings and events are oftentimes a necessary task in the business world. From shareholders meetings and annual retreats to fundraisers and galas, planning an event can be challenging enough without worrying about whether or not anyone will come.

The good news? The success lies in the details, and in our fair city, there are a wealth of resources and vendors who are ready and willing to collaborate with you to ensure your event is the one everyone is planning on attending.

Here are a few additional tips to keep in mind as start making plans-

1. Location, location, location – Select a venue that is fresh and inviting to your potential guests. The “same old, same old” won’t cut it- pick a spot that will cause intrigue.

2. Put on your industry cap – If hosting a meeting for a particular industry, keep that in mind while finalizing dates and times. April would be off limits for accountants while December is a no-go for caterers.

3. Create buzz – Establish a core group of potential attendees to advertise they are coming- either through word of mouth or social media (or both!).

4. Make it fabulous – The little details are what make an event memorable in the mind of the attendees. There is absolutely no replacement for good food, drink, entertainment and company!

If hosting an event on a grander scale, then you may also want to consider teaming up with a media sponsor as well as featuring a local “celebrity” as the event’s spokesperson. Additionally, offering the option to sell tickets by table may entice other companies to purchase the tickets in bulk and distribute among the staff as incentives.

And when in doubt, I always like to say, simply create an event that you yourself would like to attend.

After the big day has come and gone, make sure you take the necessary steps to ensure the next soiree is an even bigger hit. Promptly send out surveys to attendees to better gauge their feedback. In the same vein, take the time to sit down and do a “post-mortem” and dissect what went well and what could be improved.

Planning a successful and well attended event can be a tremendously rewarding experience. With a few additional measures, you’ll be the toast of the town in no time.

Jennifer McBride is the owner of Henrico-based McBride Events, a full-service event management firm specializing in weddings, corporate events, social events and fundraisers. Contact her at (804) 697-9251 or through http://www.mcbrideevents.com.
Bail Bonds Chesterfield VA

New conservation easement creates wooded buffer for Bryan Park

Five years ago, members of the Friends of Bryan Park were facing the apparently inevitable development of the Shirley subdivision in Henrico, adjacent to the forested section of the park near the Nature Center and Environmental Education Area.

As part of the Shirley subdivision, the land had been divided into 14 lots in 1924, but had remained mostly undisturbed through the decades. In 2012, however, developers proposed building 40 modular houses on roughly 6.5 acres, clear-cutting the forest there and creating a highly dense neighborhood tucked into a dead end. > Read more.

Meet the men running for governor


Virginia will elect a new governor this year.

The governor’s position is one of great power and influence, as the current officeholder, Terry McAuliffe, has demonstrated by breaking the record for most vetoes in Virginia history.

However, during the last gubernatorial race in 2014, the voter turnout was less than 42 percent, compared with 72 percent during last year’s presidential election. > Read more.

RISC to address reading, childhood trauma, job training at assembly

On May 1, more than 1,700 community members representing Richmonders Involved to Strengthen our Communities will gather at St. Paul’s Baptist Church (4247 Creighton Road) at 7 p.m. to address elementary reading, childhood trauma and job training in the greater Richmond region. Community members will speak about each issue and proposed solution.

For three years, the organization has sought implementation of a specific literacy program in Henrico County that it believes would help children who struggle with reading. > Read more.

Henrico to begin update of zoning, subdivision ordinances April 26


Henrico County is beginning a comprehensive update of its zoning and subdivision ordinances — the first such effort in six decades — and will introduce the project as part of the April 26 meeting of the Henrico County Planning Commission.

The meeting will begin at 9 a.m. in the Board Room of the Henrico Government Center, 4301 E. Parham Road. The ordinance update project will be featured as the final item on the agenda. Project consultant Clarion Associates will give a presentation, and meeting participants will be able to ask questions and provide comments. > Read more.

HCPS to present three-day ARTS Festival, beginning April 21


Henrico County Public Schools’ annual spring arts festival will celebrate its fourth year with a weekend of music and fine art. ARTS Festival events – the acronym stands for Artists, Residents, Teachers and Students – will kick off with a musical performance Friday night, April 21 and events will run through Sunday, April 23. This year’s festival will be held at Henrico High School, 302 Azalea Avenue.

Friday night at 7:30 p.m. the Center for the Arts at Henrico High School will hold the first of two weekend performances of its Musical Theatre Showcase, a selection of musical numbers performed by Center for the Arts students. > Read more.
Community

Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.

RIR’s Christmas tree lighting rescheduled for Dec. 12


Richmond International Raceway's 13th annual Community Christmas tree lighting has been rescheduled from Dec. 6 to Monday, Dec. 12, at 6:30 p.m., due to inclement weather expected on the original date.

Entertainment Dec. 12 will be provided by the Laburnum Elementary School choir and the Henrico High School Mighty Marching Warriors band. Tree decorations crafted by students from Laburnum Elementary School and L. Douglas Wilder Middle School will be on display. Hot chocolate and cookies will be supplied by the Henrico High School football boosters. > Read more.
Entertainment

Weekend Top 10


For our Top 10 calendar events this weekend, click here! > Read more.

 

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Varina Library will present the Spring Break Talent Show from 2 p.m. to 4 p.m. Performers must register and have their talent approved by library staff. For details, call 501-1980 or email .(JavaScript must be enabled to view this email address). Full text

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