The Entrepreneur’s Corner
Planning successful business events
We discover a simple truth as adults – life isn’t much different once we reach the point deemed “older and wiser.”
Take events, for example. It wasn’t too long ago that your biggest concern was whether or not everyone would come to your birthday party. Now as a business owner, you may very well find yourself in the same position.
Planning meetings and events are oftentimes a necessary task in the business world. From shareholders meetings and annual retreats to fundraisers and galas, planning an event can be challenging enough without worrying about whether or not anyone will come.
The good news? The success lies in the details, and in our fair city, there are a wealth of resources and vendors who are ready and willing to collaborate with you to ensure your event is the one everyone is planning on attending.
Here are a few additional tips to keep in mind as start making plans-
1. Location, location, location – Select a venue that is fresh and inviting to your potential guests. The “same old, same old” won’t cut it- pick a spot that will cause intrigue.
2. Put on your industry cap – If hosting a meeting for a particular industry, keep that in mind while finalizing dates and times. April would be off limits for accountants while December is a no-go for caterers.
3. Create buzz – Establish a core group of potential attendees to advertise they are coming- either through word of mouth or social media (or both!).
4. Make it fabulous – The little details are what make an event memorable in the mind of the attendees. There is absolutely no replacement for good food, drink, entertainment and company!
If hosting an event on a grander scale, then you may also want to consider teaming up with a media sponsor as well as featuring a local “celebrity” as the event’s spokesperson. Additionally, offering the option to sell tickets by table may entice other companies to purchase the tickets in bulk and distribute among the staff as incentives.
And when in doubt, I always like to say, simply create an event that you yourself would like to attend.
After the big day has come and gone, make sure you take the necessary steps to ensure the next soiree is an even bigger hit. Promptly send out surveys to attendees to better gauge their feedback. In the same vein, take the time to sit down and do a “post-mortem” and dissect what went well and what could be improved.
Planning a successful and well attended event can be a tremendously rewarding experience. With a few additional measures, you’ll be the toast of the town in no time.
Jennifer McBride is the owner of Henrico-based McBride Events, a full-service event management firm specializing in weddings, corporate events, social events and fundraisers. Contact her at (804) 697-9251 or through http://www.mcbrideevents.com
Holman Middle School student Victoria Nguyen recently was named Miss Virginia American Coed Junior Teen after competing in the Miss Virginia American Coed pageant in Williamsburg. She was the youngest competitor in her division. Nguyen now will advance to represent Virginia at the 2015 Miss American Junior Teen Pageant at Walt Disney World in Florida in November. > Read more.
Companion Extraordinaire Home Care and Skilled Services will be honoring veterans and current military members May 14 at 11 a.m. The event will take place at 5311 Lakeside Avenue.
Companion Extraordinaire dedicated a hall in its new Lakeside office as a “Wall of Honor” and will be presenting 13 military service men and women with certificates as well as placing their service photos on the wall.
> Read more.
Public vote open through Friday to select winner
Citizen Staff Reports
Henrico resident Haley Malloy is one of three national finalists for a $10,000 scholarship, whose winner will be determined by the vote of the public.
Malloy is a finalist for The Goddard School Anthony A. Martino Scholarship, which is open annually to any high school junior or senior who graduated from a Goddard School pre-kindergarten or kindergarten program. Applicants are evaluated based upon the work ethic and perseverance they have demonstrated – two key characteristics of Martino, the founder of the Goddard School franchise system. > Read more.
Relax this holiday weekend with Fridays Uncorked at Southern Season – taste wines from the Roman Empire! Or at James River Cellars who is hosting “Experience Virginia” – sample Virginia wine, beer, cider and mead. And what goes better with wine than strawberries – an annual tradition in Varina, the Gallmeyer Farms’ Strawberry Fields Festival is tomorrow. Other fun happenings this weekend include: “A Little Princess” at The Cultural Arts Center at Glen Allen; weekly dance at American Legion Post 125; and National Theatre Live’s “Man and Superman” at the University of Richmond. For all our top picks this weekend, click here! > Read more.
Final performance of 2015 season – ‘Quartet’ – starts this week
CAT Theatre’s final show of its 51st season – Quartet by Ronald Harwood – will open May 22 and run through June 6. It will be the show’s Richmond-area premiere.
The theatre also announced its four-show schedule for its 52nd season, which will begin in October and continue into June 2016, and announced a new partnership with The Bifocals Theatre Project, an outreach program into senior communities in the Richmond region. > Read more.
It’s a beautiful weekend to spend outdoors and Henrico has many options to choose from! The 31st annual Lebanese Food Festival begins today on the grounds of St. Anthony’s Maronite Catholic Church. The MISS Foundation’s Kindness Walk is tomorrow, as well as the Cystic Fibrosis Foundation’s Great Strides Walk. Take a Sunday Stroll at Dorey Park with the Pocahontas Chapter of the Virginia Native Plant Society or raise money for the March of Dimes at the March for Babies in Innsbrook. For all our top picks this weekend, click here! > Read more.
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