The Entrepreneur’s Corner
Social media starting points
I am astounded by how many businesses today, both small and large, underutilize social networking sites such as Linkedin, Facebook and Twitter. While these sites get so much traffic, many entrepreneurs, business people and companies feel social networking is not important enough for them to engage in.
While the media hypes the millions of people on these social networks, many small businesses say their focus is on the customer base in their community. Still, the numbers still range in hundreds of thousands.
We have seen clients get customers, grow their business, and even get a quarter of a million dollar investment from a college buddy they haven’t talked to in 20 years!
Here are some significant facts beyond the number of users: the average social user has 195 friends; 77 percent of internet users read blogs; the typical Linkedin user is 41 years of age with $110K income; more than a third of the 190 million Twitter account users access via their mobile phone; the average Facebook user spends more than 7 hours a month on the site, which was the most-visited website in the U.S. last year, beating out Google. (Facts from Nielsen, Quantcast, Tech Crunch and Online Media Gazette)
Did you know 78 percent of consumers trust peer recommendations?
What does this mean to a business? Your friends and customers are online and engaging. If the best marketing is word-of-mouth, then online social networks are word-of-mouth on steroids.
Here are some simple ways to get started.
1. Start a blog – Blogs are simple to create these days. Blogger, Typepad and Wordpress are popular free sites to start with. Start with tips and how-to’s. Avoid directly selling. If you have good content, readers will comment and engage you.
2. Sign up on Linkedin – Invite your trusted relationships, both past and present. Give recommendations to others, and often your customers and colleagues will reciprocate. This is the online office place. Keep it professional.
3. Create a Facebook Business Page – It is always a good idea to be social here. If Linkedin is the office, then Facebook is more of the backyard BBQ. Mention ties to the community, post relevant articles to your industry, clients and engage your fans. More than any other social network, direct selling is really frown upon. Think of the guy who comes to a BBQ passing out their business card as they introduce themselves.
If all else fails, remember! it’s about building relationships. If you wouldn’t say it offline, you may reconsider about saying it online. How would you conduct yourself at the office, BBQ or convention?
Dr. Even Alexander, a New York Times best-selling author who has been featured on Oprah and Dr. Oz, was in town last week to promote his June 27 talk, "Proof of Heaven," at Glen Allen High School.
Alexander (pictured, at right, while Unity of Bon Air church member Harry Simmons interviews him) has written about what he considers to be his journey through the afterlife.
Tickets to this month's event are $25 and will support the new Bon Secours Hospice House being built later this year. > Read more.
The Innsbrook Rotary Club, which is celebrating its 25th year in 2015, has completed a number of volunteer projects this year and raised thousands of dollars for various organizations through three events.
The club's annual rose sale, benefit for youth live auction and Virginia Fire Games competition, combined with individual and corporate donations, have raised nearly $70,000 – money that the club contributes back to the community.
FeedMore is the beneficiary of the club's 25th anniversary project, which provides refrigerated trailers to be used for the distribution of food throughout Central Virginia. > Read more.
For our Top 10 calendar events this weekend, click here! > Read more.
- More News
Jul. 2, 2015Click here to read the print edition.
- More Entertainment
- More Obituaries
- More Community
- More Opinions
- More Sports
ClassifiedsREADERS & MUSIC LOVERS. 100 Greatest Novels (audio books) ONLY $99.00 (plus s h.) Includes MP3 Player & Accessories. BONUS: 50 Classical Music Works & Money Back Guarantee. Call Today!… Full text
CalendarGenworth Financial, located at 6620 W. Broad St., will present its 32nd Celebrate Freedom Independence Day concert and fireworks at 6:30 p.m. The 29th Infantry Division Band, Virginia Infantry Division… Full text