The Entrepreneur’s Corner

I am astounded by how many businesses today, both small and large, underutilize social networking sites such as Linkedin, Facebook and Twitter. While these sites get so much traffic, many entrepreneurs, business people and companies feel social networking is not important enough for them to engage in.

While the media hypes the millions of people on these social networks, many small businesses say their focus is on the customer base in their community. Still, the numbers still range in hundreds of thousands.

We have seen clients get customers, grow their business, and even get a quarter of a million dollar investment from a college buddy they haven’t talked to in 20 years!

Here are some significant facts beyond the number of users: the average social user has 195 friends; 77 percent of internet users read blogs; the typical Linkedin user is 41 years of age with $110K income; more than a third of the 190 million Twitter account users access via their mobile phone; the average Facebook user spends more than 7 hours a month on the site, which was the most-visited website in the U.S. last year, beating out Google. (Facts from Nielsen, Quantcast, Tech Crunch and Online Media Gazette)

Did you know 78 percent of consumers trust peer recommendations?

What does this mean to a business? Your friends and customers are online and engaging. If the best marketing is word-of-mouth, then online social networks are word-of-mouth on steroids.

Here are some simple ways to get started.

1. Start a blog – Blogs are simple to create these days. Blogger, Typepad and Wordpress are popular free sites to start with. Start with tips and how-to’s. Avoid directly selling. If you have good content, readers will comment and engage you.

2. Sign up on Linkedin – Invite your trusted relationships, both past and present. Give recommendations to others, and often your customers and colleagues will reciprocate. This is the online office place. Keep it professional.

3. Create a Facebook Business Page – It is always a good idea to be social here. If Linkedin is the office, then Facebook is more of the backyard BBQ. Mention ties to the community, post relevant articles to your industry, clients and engage your fans. More than any other social network, direct selling is really frown upon. Think of the guy who comes to a BBQ passing out their business card as they introduce themselves.

4. Sign up for Twitter – While often called the party, Twitter to me is the convention. You only have 140 characters per tweet, so tweets should add value. Share your know-how, articles and echo others by retweeting them with .(JavaScript must be enabled to view this email address). Create an account and start following people in your industry, influencers in your community by using search.twitter.com.

If all else fails, remember! it’s about building relationships. If you wouldn’t say it offline, you may reconsider about saying it online. How would you conduct yourself at the office, BBQ or convention?

Nhat Pham is a social media strategist, technology advisor, author, speaker and owner of Successwerks in Richmond. Contact him at .(JavaScript must be enabled to view this email address) or @NhatPham on Twitter.
Bail Bonds Chesterfield VA

Section of Lauderdale Drive to be closed April 26 for drainage improvements


The westbound lanes of Lauderdale Drive will be closed between John Rolfe Parkway and Cambridge Drive on Wednesday, April 26 for drainage improvements.

The lanes are expected to be closed from approximately 9 a.m. to 4 p.m. Motorists will be detoured from westbound Lauderdale onto John Rolfe, Gayton Road and Cambridge before being directed back onto Lauderdale. > Read more.

Henrico Police to host prescription drug take-back event April 29


The Henrico County Division of Police and the U. S. Drug Enforcement Administration will participate in the nationwide Prescription Drug Take Back Program Saturday, April 29. The event will take place from 10 a.m. to 2 p.m. at the Henrico County Training Center, 7701 East Parham Road, next to the Public Safety Building.

The program is free and anonymous. Unused or expired pills, patches and liquid prescriptions (in their sealed original container) will be accepted. Needles and sharp items will not be accepted. No questions will be asked. > Read more.

Henrico home sales rose in March

Parts of the greater Richmond real estate market experienced an increase in the number of homes sold during the month of March, according to Long & Foster.

The number of homes sold increased in much of the Richmond region in March compared to year-ago levels. In Henrico County, the number of homes rose by 16 percent. Median sale prices varied in the Richmond region in March when compared to the same month last year. In both Hanover and Henrico counties, the median sale price rose by 10 percent. > Read more.

Henrico house fire contained quickly


APR. 24, 9:15 A.M. – A house fire in Henrico's West End Sunday caused minor damage but resulted in no injuries. At about noon Sunday, Henrico Emergency Communications Officers received phone calls of smoke coming from a home in the 1700 block of Shewalt Circle, just one block off Hungary Road. > Read more.

Business in brief


The Jenkins Foundation has granted The McShin Foundation $25,000 for residential recovery services to serve those with a Substance Use Disorder. The Jenkins Foundation is focused on equitable access to health care services, as well as programs that help reduce risky behaviors and promote safe and healthy environments. The McShin Foundation was founded in 2004 and is Virginia's leading non-profit, full-service Recovery Community Organization (RCO), committed to serving individuals and families in their fight against Substance Use Disorders. > Read more.
Community

YMCA event will focus on teen mental health


The YMCA, in partnership with the Cameron K. Gallagher Foundation and PartnerMD, will host a free event May 2 to help parents learn how to deal with teen mental health issues. “When the Band-Aid Doesn’t Fix It: A Mom’s Perspective on Raising a Child Who Struggles” will be held from 6:30 to 8 p.m. at the Shady Grove Family YMCA,11255 Nuckols Road. The event will focus on education, awareness, and understanding the issues facing teens today. > Read more.

Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.
Entertainment

Restaurant Watch


Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

 

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The Modlin Center for the Arts at the University of Richmond will present banjoist Noam Pikelny at 7:30 p.m. in Camp Concert Hall, Booker Hall of Music. Pikelny is a founding member of Punch Brothers, a string ensemble. In September of 2010, he was awarded the first annual Steve Martin Prize for Excellence in Banjo and Bluegrass. Pikelny is a three-time Grammy Award Nominee. His next album, the purely solo endeavor “Universal Favorite” is released this month. Tickets are $32. For details, call 289-8980 or visit http://www.modlin.richmond.edu. Full text

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