The Entrepreneur’s Corner

I am astounded by how many businesses today, both small and large, underutilize social networking sites such as Linkedin, Facebook and Twitter. While these sites get so much traffic, many entrepreneurs, business people and companies feel social networking is not important enough for them to engage in.

While the media hypes the millions of people on these social networks, many small businesses say their focus is on the customer base in their community. Still, the numbers still range in hundreds of thousands.

We have seen clients get customers, grow their business, and even get a quarter of a million dollar investment from a college buddy they haven’t talked to in 20 years!

Here are some significant facts beyond the number of users: the average social user has 195 friends; 77 percent of internet users read blogs; the typical Linkedin user is 41 years of age with $110K income; more than a third of the 190 million Twitter account users access via their mobile phone; the average Facebook user spends more than 7 hours a month on the site, which was the most-visited website in the U.S. last year, beating out Google. (Facts from Nielsen, Quantcast, Tech Crunch and Online Media Gazette)

Did you know 78 percent of consumers trust peer recommendations?

What does this mean to a business? Your friends and customers are online and engaging. If the best marketing is word-of-mouth, then online social networks are word-of-mouth on steroids.

Here are some simple ways to get started.

1. Start a blog – Blogs are simple to create these days. Blogger, Typepad and Wordpress are popular free sites to start with. Start with tips and how-to’s. Avoid directly selling. If you have good content, readers will comment and engage you.

2. Sign up on Linkedin – Invite your trusted relationships, both past and present. Give recommendations to others, and often your customers and colleagues will reciprocate. This is the online office place. Keep it professional.

3. Create a Facebook Business Page – It is always a good idea to be social here. If Linkedin is the office, then Facebook is more of the backyard BBQ. Mention ties to the community, post relevant articles to your industry, clients and engage your fans. More than any other social network, direct selling is really frown upon. Think of the guy who comes to a BBQ passing out their business card as they introduce themselves.

4. Sign up for Twitter – While often called the party, Twitter to me is the convention. You only have 140 characters per tweet, so tweets should add value. Share your know-how, articles and echo others by retweeting them with .(JavaScript must be enabled to view this email address). Create an account and start following people in your industry, influencers in your community by using search.twitter.com.

If all else fails, remember! it’s about building relationships. If you wouldn’t say it offline, you may reconsider about saying it online. How would you conduct yourself at the office, BBQ or convention?

Nhat Pham is a social media strategist, technology advisor, author, speaker and owner of Successwerks in Richmond. Contact him at .(JavaScript must be enabled to view this email address) or @NhatPham on Twitter.
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Thoracic surgeon is first to perform 100 robot-assisted lobectomies in Central Virginia


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UMFS has urgent need for foster parents


UMFS officials say they have a desperate need for more foster families in the Richmond region and Central Virginia, especially those who would receive teenagers currently in the foster care system.

In recent years throughout the state, the number of children entering the foster care system has grown. > Read more.

VSP issues warning about automated traffic ticket email scam

Virginia State Police officials are warning Virginians about an email scam that tells people they are receiving an “automated traffic ticket” from the agency. State Police do not use or issue digital or automated traffic tickets or summonses, however. Anyone receiving such an email should delete it and not click on any links provided in the email, police said. > Read more.

READ Center offers free classes, training to low-literate people


One in six adults in Metro Richmond has literacy issues, and the READ Center in Henrico County is working to address the issue.

Next week – Sept. 24-30 – is Adult Education and Family Literacy Week, a time during which the READ Center is shining a light on its efforts to help some of the 35,000 adults in the region for whom reading, writing and basic math remain an elusive target. > Read more.

Play Day RVA planned for Sept. 21


The Richmond region will celebrate Play Day RVA Thursday, Sept. 21, with activities throughout the area to celebrate the opportunities that exist to play in the community. Dozens of employers, local governments, schools and community organizations will participate by hosting events that integrate playful activities into daily life and spread awareness of the value of active living. > Read more.

Henrico Business Bulletin Board

September 2017
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North Park Library will hold a Teen Back to School Nite from 6 p.m. to 8 p.m. Make crafts for your locker and desk and learn about programs and homework help. There also will be games, prizes and pizza. For details, call 501-1970 or visit http://www.henricolibrary.org. Full text

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