The Entrepreneur’s Corner

I am astounded by how many businesses today, both small and large, underutilize social networking sites such as Linkedin, Facebook and Twitter. While these sites get so much traffic, many entrepreneurs, business people and companies feel social networking is not important enough for them to engage in.

While the media hypes the millions of people on these social networks, many small businesses say their focus is on the customer base in their community. Still, the numbers still range in hundreds of thousands.

We have seen clients get customers, grow their business, and even get a quarter of a million dollar investment from a college buddy they haven’t talked to in 20 years!

Here are some significant facts beyond the number of users: the average social user has 195 friends; 77 percent of internet users read blogs; the typical Linkedin user is 41 years of age with $110K income; more than a third of the 190 million Twitter account users access via their mobile phone; the average Facebook user spends more than 7 hours a month on the site, which was the most-visited website in the U.S. last year, beating out Google. (Facts from Nielsen, Quantcast, Tech Crunch and Online Media Gazette)

Did you know 78 percent of consumers trust peer recommendations?

What does this mean to a business? Your friends and customers are online and engaging. If the best marketing is word-of-mouth, then online social networks are word-of-mouth on steroids.

Here are some simple ways to get started.

1. Start a blog – Blogs are simple to create these days. Blogger, Typepad and Wordpress are popular free sites to start with. Start with tips and how-to’s. Avoid directly selling. If you have good content, readers will comment and engage you.

2. Sign up on Linkedin – Invite your trusted relationships, both past and present. Give recommendations to others, and often your customers and colleagues will reciprocate. This is the online office place. Keep it professional.

3. Create a Facebook Business Page – It is always a good idea to be social here. If Linkedin is the office, then Facebook is more of the backyard BBQ. Mention ties to the community, post relevant articles to your industry, clients and engage your fans. More than any other social network, direct selling is really frown upon. Think of the guy who comes to a BBQ passing out their business card as they introduce themselves.

4. Sign up for Twitter – While often called the party, Twitter to me is the convention. You only have 140 characters per tweet, so tweets should add value. Share your know-how, articles and echo others by retweeting them with .(JavaScript must be enabled to view this email address). Create an account and start following people in your industry, influencers in your community by using search.twitter.com.

If all else fails, remember! it’s about building relationships. If you wouldn’t say it offline, you may reconsider about saying it online. How would you conduct yourself at the office, BBQ or convention?

Nhat Pham is a social media strategist, technology advisor, author, speaker and owner of Successwerks in Richmond. Contact him at .(JavaScript must be enabled to view this email address) or @NhatPham on Twitter.
Bail Bonds Chesterfield VA

Henrico Doctors’ Hospitals named to nation’s top 100


HCA Virginia's Henrico Doctors' Hospitals recently was named one of the nation’s 100 top hospitals by Truven Health Analytics, a provider of information and solutions that support healthcare cost and quality improvement.

Henrico Doctors’ Hospitals consists of three community hospitals – Henrico (Forest), Parham, and Retreat Doctors’ Hospitals – and two freestanding emergency departments, West Creek Emergency Center and Hanover Emergency Center. Henrico Doctors’ Hospitals specializes in heart and stroke care, women’s health, oncology, orthopedics, urology, and behavioral health. > Read more.

Henrico residents invited to share design ideas for new Fairfield Area Library


Henrico County Public Library is planning community meetings March 28-29 and April 1 to receive input from county residents on the design of a new Fairfield Area Library. Meetings will be held at the Fairfield Area Library, 1001 N. Laburnum Ave., and at the Eastern Henrico Recreation Center, 1440 N. Laburnum Ave.

Architects from BCWH, Inc. will join library staff for the meetings, which will feature discussions and seek ideas on spaces and services for specific age groups as well as designs for the entire facility. > Read more.

Virginia529 enrollment period closes March 31


Time is running out to enroll in a program to prepay tuition at Virginia public colleges and universities. The current enrollment window for Virginia529's Prepaid529 ends March 31. Nearly 50,000 Virginia students have funded college costs through this program since it began 20 years ago.

Prepaid529 allows families to purchase semesters of tuition and mandatory fees for newborn children through ninth graders. Semester prices vary based on the age of the beneficiary. > Read more.

Henrico Police seek Northside robbery suspect


MAR. 21, 9:30 A.M. – Henrico Police are seeking the man who robbed a Wells Fargo Bank on Brook Road Monday evening.

At approximately 5 p.m. March 20, police responded to the bank, in the 8100 block of Brook Road, after reports that a white male had entered the business and presented a note demanding money. > Read more.

Baker students to be shifted to other schools temporarily

MAR. 20, 5:31 P.M. – Students at Varina's Baker Elementary – which is closed following a fire Sunday – will be moved to other schools temporarily while repair work is completed at Baker, school system officials announced today.

The school was closed today and will be closed Tuesday, but beginning Wednesday pre-K students and those in the Early Childhood Special Education Program will temporarily attend school at the New Bridge Learning Center, 5915 Nine Mile Road.

Baker students in grades K-2 will temporarily attend Mehfoud Elementary School, 8320 Buffin Road in Varina. And students in grades 3-5 will temporarily attend Varina Elementary School, 2551 New Market Road.
> Read more.
Community

Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.

RIR’s Christmas tree lighting rescheduled for Dec. 12


Richmond International Raceway's 13th annual Community Christmas tree lighting has been rescheduled from Dec. 6 to Monday, Dec. 12, at 6:30 p.m., due to inclement weather expected on the original date.

Entertainment Dec. 12 will be provided by the Laburnum Elementary School choir and the Henrico High School Mighty Marching Warriors band. Tree decorations crafted by students from Laburnum Elementary School and L. Douglas Wilder Middle School will be on display. Hot chocolate and cookies will be supplied by the Henrico High School football boosters. > Read more.
Entertainment

Weekend Top 10


For our Top 10 calendar events this weekend, click here! > Read more.

 

March 2017
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The Richmond Spring Carnival will take place Mar. 30 to Apr. 9 at 6807 Midlothian Tnpk. This family-friendly event features favorite fair food, games, and rides for all ages, from fun kiddie rides to state-of-the-art thrill rides, all along a colorful midway. Admission is free; ride cost varies. Unlimited ride wristbands are $25 Monday-Thursday and $30 Friday-Sunday. Ride tickets are also available onsite for $1.50 each, $25 for 20 tickets, or $50 for 50 tickets plus one free ride. Hours are 5 p.m. to 11 p.m. Monday through Friday, and 12 p.m. to 11 p.m. Saturday and Sunday. For details, including coupon savings on rides and food, visit http://www.dreamlandamusements.com or call 866-666-3247. Full text

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