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The Entrepreneur’s Corner

Social media starting points
I am astounded by how many businesses today, both small and large, underutilize social networking sites such as Linkedin, Facebook and Twitter. While these sites get so much traffic, many entrepreneurs, business people and companies feel social networking is not important enough for them to engage in.

While the media hypes the millions of people on these social networks, many small businesses say their focus is on the customer base in their community. Still, the numbers still range in hundreds of thousands.

We have seen clients get customers, grow their business, and even get a quarter of a million dollar investment from a college buddy they haven’t talked to in 20 years!

Here are some significant facts beyond the number of users: the average social user has 195 friends; 77 percent of internet users read blogs; the typical Linkedin user is 41 years of age with $110K income; more than a third of the 190 million Twitter account users access via their mobile phone; the average Facebook user spends more than 7 hours a month on the site, which was the most-visited website in the U.S. last year, beating out Google. (Facts from Nielsen, Quantcast, Tech Crunch and Online Media Gazette)

Did you know 78 percent of consumers trust peer recommendations?

What does this mean to a business? Your friends and customers are online and engaging. If the best marketing is word-of-mouth, then online social networks are word-of-mouth on steroids.

Here are some simple ways to get started.

1. Start a blog – Blogs are simple to create these days. Blogger, Typepad and Wordpress are popular free sites to start with. Start with tips and how-to’s. Avoid directly selling. If you have good content, readers will comment and engage you.

2. Sign up on Linkedin – Invite your trusted relationships, both past and present. Give recommendations to others, and often your customers and colleagues will reciprocate. This is the online office place. Keep it professional.

3. Create a Facebook Business Page – It is always a good idea to be social here. If Linkedin is the office, then Facebook is more of the backyard BBQ. Mention ties to the community, post relevant articles to your industry, clients and engage your fans. More than any other social network, direct selling is really frown upon. Think of the guy who comes to a BBQ passing out their business card as they introduce themselves.

4. Sign up for Twitter – While often called the party, Twitter to me is the convention. You only have 140 characters per tweet, so tweets should add value. Share your know-how, articles and echo others by retweeting them with .(JavaScript must be enabled to view this email address). Create an account and start following people in your industry, influencers in your community by using search.twitter.com.

If all else fails, remember! it’s about building relationships. If you wouldn’t say it offline, you may reconsider about saying it online. How would you conduct yourself at the office, BBQ or convention?

Nhat Pham is a social media strategist, technology advisor, author, speaker and owner of Successwerks in Richmond. Contact him at .(JavaScript must be enabled to view this email address) or @NhatPham on Twitter.


Community

Agencies combine on new entry point to Chickahominy


Canoeing and kayaking enthusiasts soon will have a new access point to the Chickahominy River. VDOT, the James River Association and Henrico County Parks and Recreation are teaming up to establish a new site in Eastern Henrico.

The James River Association negotiated the deal with VDOT to procure official access to the area located just east of I-295 on North Airport Road in Sandston. The site includes a park-and-ride commuter lot bordering the Chickahominy River and has been an unofficial launch site used by paddlers for years. > Read more.

Equestrian clinic planned July 7-8 in Henrico

Henrico equestrians interested in deepening the bond between themselves and their horses have the opportunity to attend a two day clinic, held at Steppin’ High Stables on July 7-8 from 9 a.m. to 4 p.m. The clinic, “Become Partners with your Horse,” will be taught by multiple world champion equestrienne Terry Preiser and will focus on how riders and horses can work together to achieve more. > Read more.

Henrico school bus driver honored

The Henrico-based Hephaestus Society recently awarded its first annual community heroes award (the Hephaestus Award) to Hicham Elgharouch (pictured, center) for what it termed his "selfless acts of caring" in his duties as a Henrico County Public Schools bus driver. Henrico County Director of Pupil Transportation Josh Davis, joined Hephaestus Society President Travis Gardner, in presenting the award and an accompanying $1,500 check to Elgharouch last month.

Elgharouch was selected for his clear and demonstrated patience and for his infectious positive attitude, according to the society. > Read more.

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Entertainment

Weekend Top 10


Grab the kids and check out these fun family-friendly events taking place this weekend! Speed over to the Henrico Theatre for the film “Turbo” or watch “Dumbo” under the stars at Clarke-Palmore House Museum. Little ones can meet Thomas the Tank Engine at CMOR-Central or play at the Eastern Henrico Recreation Center. For all our top picks this weekend, click here! > Read more.

Weekend Top 10


Don’t party too hard on the Fourth because a whole weekend of fun events await! Enjoy a classy date night without the kids at James River Cellars Winery’s second annual Smoke and Vine Festival. Another date night option is at the Richmond Funny Bone, where comedian April Macie will perform all weekend. The kids have their own options this weekend as well. Choose from storytime at Tuckahoe and Twin Hickory libraries or family-oriented karaoke at Aunt Sarah’s Pancake House – I hear they have hits from Disney’s “Frozen.” For all our top picks this weekend, click here! > Read more.

Restaurant watch

Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

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Calendar

The Henrico Theatre Company will present “Pump Boys and Dinettes,” a musical comedy, July 11-27 at The Cultural Arts Center at Glen Allen, 2880 Mountain Rd. Evening performances begin at… Full text

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