Henrico County VA

The Entrepreneur’s Corner

What's in a (business) name?
A business name is important. It can tell the public what you offer, it can distinguish the business from others and it can cause the business owners problems if not carefully considered.

Many new business owners spend a great deal of time thinking up their business names without clearing the name before using it and then not properly using it once they get going. A business name is the commercial name a business uses and it may not be the same as the name of the corporation or limited liability company that owns the business.

A few simple checks can help relieve a business owner from name problems in the business down the road.

The first thing a business owner should check is whether the name is available for use as a name for a business entity at the Virginia State Corporation Commission. If the chosen name is not available, keep trying until you have a name that you can use.

The exact name of the business entity, including the “Inc.” or “LLC” at the end, is the name of the entity and the name that has to be used if nothing else is done. These endings are what inform customers that they are not dealing with an individual, but a business entity when they do business with you.

Many people drop the Inc. or LLC and do not realize that by doing that, they individually are using the name and that the corporation or LLC is no longer involved in the business.

The business name should also be checked for violations of another’s trademark rights before using it. This can be easily checked online at the Patent and Trademark Office for federal trademarks and at the State Corporation Commission for state trademarks.

How does a business use just the good part of its name without the Inc. or LLC and how do multiple businesses use the same name, like in a franchise system? This is done by filing what is called a Certificate of Assumed Name – a fairly simple document that says what the business entity’s true name is, what name it wants to use in business and the address at which it will use the name.

This document gets filed at the Circuit Court in the jurisdiction where the business is located and a certified copy of that filing gets filed with the State Corporation Commission.

That way, members of the public can know that the McDonalds at a certain address is really owned by a franchisee called XYZ, LLC and not McDonalds Corporation. All of this information is available publicly, so everyone is considered to have access to it.

Jim Wilson is an attorney who works with people starting, buying, selling and financing businesses and franchises. He has almost 20 years’ experience working with small businesses in the Richmond area. You can contact him at .(JavaScript must be enabled to view this email address).
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Community

Donate ‘cast-offs’ for Henrico CASA


Are you doing some summer cleaning? Wondering what to do with all those items you no longer need? Consider donating your valuable items to benefit CASA's kids.

Henrico CASA and Susan's Selections are partnering to present an online auction beginning Sept 12. Proceeds will benefit Henrico CASA. Any item with a $50 or more resale value – from pottery to furniture and everything in between – can be donated.

Bring goods to Susan's Selections, 4909 W Marshall St. in Richmond between Aug. 13-26. Weekday drop-off hours will be 10 a.m. until. 4 p.m.; Saturdays 10 a.m. until 3 p.m, and Sundays 1 p.m. until 3 p.m. > Read more.

10th annual Filipino Festival coming in August


The 10th Annual Filipino Festival will be held Aug. 7-8 at Our Lady of Lourdes Church, 8200 Woodman Rd., beginning with opening ceremonies at 5 p.m. Friday and continuing with live entertainment, food and exhibits until 10 p.m. On Saturday the festival will take place from 10 a.m. to 10 p.m. with a full schedule of performances featuring traditional Filipino dance, music and song.

Filipino cuisine, including BBQ, pansit, lumpia, adobo, halo-halo, lechon, empanada and leche flan, will be available for purchase. The festival will also feature a children's area, church tours, exhibits, and health screenings. > Read more.
Entertainment

ZZ Top, The Beach Boys, O.A.R., others to play Innsbrook


Innsbrook After Hours will welcome ZZ Top, The Beach Boys, O.A.R. and other performers this month.

On Aug. 12, Tyler Farr, with special guest Parmalee, will perform at 6 p.m., with gates opening at 5 p.m. Farr began his career with years of formal voice training with the OAKE National Choir but at 21, he moved to Nashville. Tickets are $15 to $99.

On Aug. 13, Innsbrook After Hours will present ZZ Top, with special guest Blackberry Smoke, at 6 p.m. > Read more.






 

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The Henrico Business Leaders’ Networking Breakfast Meeting will take place from 7 a.m. to 8:45 a.m. at The Westin Richmond. The guest speaker is Congressman Dave Brat. Registration is $30… Full text

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