The Entrepreneur’s Corner

A business name is important. It can tell the public what you offer, it can distinguish the business from others and it can cause the business owners problems if not carefully considered.

Many new business owners spend a great deal of time thinking up their business names without clearing the name before using it and then not properly using it once they get going. A business name is the commercial name a business uses and it may not be the same as the name of the corporation or limited liability company that owns the business.

A few simple checks can help relieve a business owner from name problems in the business down the road.

The first thing a business owner should check is whether the name is available for use as a name for a business entity at the Virginia State Corporation Commission. If the chosen name is not available, keep trying until you have a name that you can use.

The exact name of the business entity, including the “Inc.” or “LLC” at the end, is the name of the entity and the name that has to be used if nothing else is done. These endings are what inform customers that they are not dealing with an individual, but a business entity when they do business with you.

Many people drop the Inc. or LLC and do not realize that by doing that, they individually are using the name and that the corporation or LLC is no longer involved in the business.

The business name should also be checked for violations of another’s trademark rights before using it. This can be easily checked online at the Patent and Trademark Office for federal trademarks and at the State Corporation Commission for state trademarks.

How does a business use just the good part of its name without the Inc. or LLC and how do multiple businesses use the same name, like in a franchise system? This is done by filing what is called a Certificate of Assumed Name – a fairly simple document that says what the business entity’s true name is, what name it wants to use in business and the address at which it will use the name.

This document gets filed at the Circuit Court in the jurisdiction where the business is located and a certified copy of that filing gets filed with the State Corporation Commission.

That way, members of the public can know that the McDonalds at a certain address is really owned by a franchisee called XYZ, LLC and not McDonalds Corporation. All of this information is available publicly, so everyone is considered to have access to it.

Jim Wilson is an attorney who works with people starting, buying, selling and financing businesses and franchises. He has almost 20 years’ experience working with small businesses in the Richmond area. You can contact him at .(JavaScript must be enabled to view this email address).
Bail Bonds Chesterfield VA

Crime Stoppers’ Crime of the Week: May 22, 2017

This week, Crime Stoppers needs your help to find the suspects vandalizing Dominion Energy equipment in Varina.

On Feb. 6 and May 3, someone shot at equipment belonging to Dominion Energy. Both incidents occurred near Kingsland Road between the hours of midnight and 3 a.m. The equipment was damaged, causing a major inconvenience to customers who lost power and posing a safety hazard to people nearby. > Read more.

A place to excel

It's no surprise when a business deal begins to take shape during a golf outing.

Perhaps less common is the business deal that percolates during a youth football practice. But such was the case for Varina District Supervisor Tyrone Nelson.

During a visit to former Varina High School football star Michael Robinson's football camp, Nelson was discussing with Robinson his excitement for the new Varina Library, whose opening last June was at that time forthcoming.
> Read more.

Business in brief


Long & Foster Real Estate recently named Amy Enoch as the new manager of its Tuckahoe office. Enoch brings more than 15 years of real estate expertise to her new position, and she most recently led Long & Foster’s Village of Midlothian office. Enoch has served in both sales and management positions during her tenure at Long & Foster. Prior to her real estate career, Enoch worked in information technology and hospitality. She is a graduate of Radford University, where she earned a Bachelor of Science degree in economics, English and history. Enoch has also received the designation of Graduate, Realtor Institute (GRI) from the National Association of Realtors, and this showcases her expertise in the fundamentals of real estate. > Read more.

Henrico recognized as a 2017 ‘Playful City USA’ community


A national nonprofit organization, KaBOOM!, has selected Henrico County as a 2017 Playful City USA community. The organization encourages communities to bring fun and balanced activities to children every day.

Henrico's selection is joined by the city of Richmond, town of Ashland, as well as the counties of Charles City, Chesterfield, Goochland, Hanover, New Kent and Powhatan. All of the localities make up the first region completely recognized through Playful City USA. > Read more.

Gallagher Foundation serves more than 14,000 teens in first year


In its first year, The Cameron K. Gallagher Foundation reached 14,000 teens through its programs from Spring 2016 to date. The foundation is dedicated to spreading positivity and erasing stigmas by educating and creating awareness on depression, anxiety and stress among teens. CKG delivers programs at schools, community events and its West End office.

“Students are in need of the information in the workshops, whether they know it or not, and they aren’t getting it anywhere else,” said Beth Curry, Director of Health and Wellness at The Steward School. > Read more.

Henrico Business Bulletin Board

May 2017
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The 7th annual Heroes Art Ball, to benefit Connor’s Heroes Pediatric Cancer Research Fund, will take place from 7 p.m. to 11 p.m. at the Science Museum of Virginia. There will be food, cocktails, craft beer, a silent auction of items for trips, services and gifts, and a live auction featuring dozens of pieces of art created by Richmond’s top artists with Hero children. Tickets are $125 per person. For details, visit http://501auctions.com/heroesartball. Full text

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