The Entrepreneur’s Corner
What's in a (business) name?
A business name is important. It can tell the public what you offer, it can distinguish the business from others and it can cause the business owners problems if not carefully considered.
Many new business owners spend a great deal of time thinking up their business names without clearing the name before using it and then not properly using it once they get going. A business name is the commercial name a business uses and it may not be the same as the name of the corporation or limited liability company that owns the business.
A few simple checks can help relieve a business owner from name problems in the business down the road.
The first thing a business owner should check is whether the name is available for use as a name for a business entity at the Virginia State Corporation Commission. If the chosen name is not available, keep trying until you have a name that you can use.
The exact name of the business entity, including the “Inc.” or “LLC” at the end, is the name of the entity and the name that has to be used if nothing else is done. These endings are what inform customers that they are not dealing with an individual, but a business entity when they do business with you.
Many people drop the Inc. or LLC and do not realize that by doing that, they individually are using the name and that the corporation or LLC is no longer involved in the business.
The business name should also be checked for violations of another’s trademark rights before using it. This can be easily checked online at the Patent and Trademark Office for federal trademarks and at the State Corporation Commission for state trademarks.
How does a business use just the good part of its name without the Inc. or LLC and how do multiple businesses use the same name, like in a franchise system? This is done by filing what is called a Certificate of Assumed Name – a fairly simple document that says what the business entity’s true name is, what name it wants to use in business and the address at which it will use the name.
This document gets filed at the Circuit Court in the jurisdiction where the business is located and a certified copy of that filing gets filed with the State Corporation Commission.
That way, members of the public can know that the McDonalds at a certain address is really owned by a franchisee called XYZ, LLC and not McDonalds Corporation. All of this information is available publicly, so everyone is considered to have access to it.
By Sarah Story, Citizen Events Editor 05/23/2013
Henrico has several fun family-friendly activities to offer this weekend – check out the butterflies at Lewis Ginter Botanical Garden, play games at The Armour House & Gardens and walk or run in support of the Autism Society of Central Virginia. If you’re looking to celebrate Memorial Day, Rocketts Landing has fireworks and Sandston has a parade. For all our top picks this weekend, click here! > Read more.
By Ben Panko, Special to the Citizen 05/19/2013
The camp will be held June 17-23, and is open to boys and girls ages 9-13. A total of 10 spaces for boys and 27 spaces for girls remain available, and registration is open until May 24. The cost is $230, which includes lodging, meals, programs, instructional materials and charter bus transportation. > Read more.
A new restaurant has opened in a well-known Sandston building.
The Sandston Kitchen will celebrate its official grand opening on Memorial Day, May 27. The restaurant is located in the site of the former Sandston Pharmacy at 2 West Williamsburg Road. It serves breakfast and lunch seven days a week and dinner Tuesday through Saturday. > Read more.
Ironfish delights with a variety of tasty catches
I was overjoyed to head back for another meal at Ironfish by Pescados, considered the Best New Restaurant in 2011 by both the Richmond Times Dispatch and Richmond Magazine. I agree whole-heartedly with their ratings. Since I first visited the restaurant for my birthday in January, I was waiting for the perfect special occasion to return. I couldn’t wait another year, obviously.
Run by the same restaurateurs as Pescados Latin Caribbean Seafood in Midlothian and Eat in Oregon Hill, Ironfish offers the same unique dishes and top-level customer service. > Read more.
Tran’s Pho 1 Grill will serve Vietnamese fare
Paul Tran, along with his wife Ellen will open up Pho 1 Grill, a Vietnamese restaurant, in June in the Towne Center West Shopping Center.
Tran has been serving up Vietnamese food since the mid-’80s, his first being Que Huong on Rigsby Road. He also owned Mr. Chan’s on Horsepen Road and Saigon Gourmet on Hull Street Road. > Read more.
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