The Entrepreneur’s Corner
Want a strong business? Hire a coach!
It’s still early in the year, so if you’re like most people, you’ve probably just about given up on that exercise and diet plan you resolved to on Jan. 1! It happens to SO many of us every year, but why? We have the best of intentions – we can actually see our new physique, and we love it! We knew it would be work, but the payoff would be worth it.
Plus, we all know the basics: cut the fat, cut the sugars, pick up the weights. But as everyday people, what would make us think we really KNOW how to diet and exercise to maximum performance for our bodies? Maybe you do know how to work out and eat well, but you just can’t seem to find the right combination of what foods to eat, and what exercises to do, to give you the results you want.
More likely than any of these reasons for abandoning your well-intended health plan is that it’s difficult and much easier to NOT get up and get to the gym. And there’s nobody there with you to hold you accountable, so missing today turns into this week, turns into next week. . . turns into you’re done. See you again next January.
That’s why there’s an entire industry of fitness professionals called personal trainers to help us with this dilemma. These fitness coaches teach people what programs would be best for reaching particular goals. Then a good personal trainer shows how to perform and implement these exercises so they’re done properly, with good form, and to maximum performance.
Lastly, these people actually SHOW UP at the gym – on time, excited, ready to work their clients out. They hold them accountable in the very way the clients themselves never seem to be able to do. The result? People learn about their options, set goals, learn what it takes and how to perform the essential tasks – and stay on course!
This is how a healthy body is made and maintained. For the few who can do it themselves, great. But for the rest of us, these fitness coaches are the difference between healthy and unhealthy.
This is exactly what a business coach does for the health of a small business owner’s company.
A great business coach helps the small business owner set the goals that make sense for his or her business, and shows them what actions it takes to reach and exceed these goals. The business coach then teaches the small business owner the all-important “how to” for whatever essential tasks must be undertaken. Remember, form is important to results!
Lastly, and perhaps most importantly, a good business coach is there with small business owners to hold them accountable for getting their work done! Just like a personal trainer, the business coach attends to the health of small business owners by empowering them with options, knowledge and a gentle push. And like our bodies, we can then have a business that operates consistently, and be business owners who can take command of what our business does, rather than just reacting to what it faces.
This lesson is a good one for other areas of expertise that your business might require. Want great advertising? Hire a marketing coach. Want your pro formas to be powerful? Hire a strong CPA. Be the business owner who is not afraid to reach out for help, but who’s afraid to wake up and find your business is unhealthy!
Options, learning and accountability – these are the values that business coaching can bring to any small business owner who wants a healthy, strong, flexible business.
Michael Arad, the architect of the World Trade Center Memorial, will be the keynote speaker for The 2016 Adolf-Adams JCC Forum on Sat., Jan. 30, 2016 at 7:30 p.m., at the Carole and Marcus Weinstein Jewish Community Center in Henrico.
Arad’s “Reflecting Absence” architectural design was selected from more than 5,000 competitive entries as the template for the Memorial’s construction in New York City. During the forum, Arad will discuss the significance and symbolism of the design, as well as his inspiration. The event, which is a highlight of the Weinstein JCC’s Patron of the Arts series, is open to the public > Read more.
Citizen Staff Reports 12/15/2015
The Sixth Annual RVA Environmental Film Festival (RVA EFF) will be held Feb. 1-7, 2016 at various locations, including in Henrico County.
A partnership of The Enrichmond Foundation, Capital Region Land Conservancy, Chesapeake Climate Action Network, and Falls of the James Group - Sierra Club, the festival will feature a number of insightful films designed to raise awareness of environmental issues relative to all residents of the planet and Richmond citizens in particular.
A detailed schedule will be released at a time closer to the festival, but the popular children's portion has been set for Saturday, Feb. 6, at the Byrd Theatre in Carytown. > Read more.
Start celebrating Valentine’s Day a little early with Susan Greenbaum at The Cultural Arts Center at Glen Allen. She will present “An Evening of Love Songs.” Other fun events this weekend include Henrico Rec & Parks’ 30th annual One Act Showcase; “The Lego Movie” playing at the Henrico Theatre (tickets are only $!); and Robin and Linda Williams who will be performing at the Shady Grove Coffeehouse. And homeowners will really appreciate the free Home Improvement Seminar taking place at Harvie ES. For all our top picks this weekend, click here! > Read more.
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