The Entrepreneur’s Corner

Ever heard someone say: “My business just needs more business, we just need more exposure.” 

Inevitably, they may get more exposure, but often, no more business. Exposure is necessary, but it does not translate into more business.

Often times “marketing” makes us think of corporate marketing plans, big budgets, and ads everywhere we turn. Small business owners have different needs, and need to scale their marketing efforts to strategies that can be effective without the big expenditures.

How can you use marketing to bring in more business? One of the first rules of marketing is that 80 percent of your business will come from people who already know you, or have done business with you before. So it makes perfect sense to tap into your database of clients first.

Step 1: Start by calling your 10 best clients to check and see how they’re doing. Ask how their summer went. The key here is not to sell them but for you to show that you care about them. Imagine if someone from a business you patronized called you because they genuinely took an interest in you. 

Step 2: Send a personalized letter (yes, on real stationary) saying: “Hello! I was just thinking about you, and hoping things are going well for you. I was reading this article and thought you might find it interesting, as I did. Remember; if you need anything don’t hesitate to give us a call. We appreciate your business.”  And be sure to include the article you mentioned.

Step 3: Send a newsletter that includes business articles, tips, valuable information or information about events that are going on locally. You could even invite your clients to write articles within their expertise for your newsletters. This offers them great exposure, and you will gain their gratitude for supporting them.

Step 4: Invite your clients and contacts to a fun event. Ideas are baseball games, concerts, a special client appreciation night or even a group dinner. Another idea is to invite them to a lunch seminar, where your best clients and their guests learn something of value to their business for only the cost of lunch.

Step 5: Invite a client or prospect to a group mixer or networking event, where you act like a host to your guest. You make an effort to introduce them to contacts that they might benefit from meeting.  People go to networking events to connect with people. Help them make connections, and in time, they will reward you with connections that will benefit you.

Step 6: Make sure that your marketing materials convey the message and professionalism you want. This includes business cards, brochures, your website, voicemail message, how your staff answers the phone, and even how welcoming you are to new clients. 

With a little planning you efforts will go a long way

Jim Roman is co-founder and president of Business Owners Institute, an educational institute dedicated to the development of business owners at all levels and all stages through an array of classes, courses and mentoring services. Contact him at (804) 938-TEAM, at http://www.boiva.com or at .(JavaScript must be enabled to view this email address).
Bail Bonds Chesterfield VA

Thoracic surgeon is first to perform 100 robot-assisted lobectomies in Central Virginia


Graham M. Bundy, a thoracic surgeon with HCA Virginia Physicians’ Cardiothoracic Surgical Associates, is the first such surgeon in Central Virginia to perform 100 minimally-invasive Da Vinci robot-assisted lobectomies (a surgical procedure to remove a lobe of the lung). The procedure is used to treat multiple types of conditions but is most often used to treat lung cancer. > Read more.

UMFS has urgent need for foster parents


UMFS officials say they have a desperate need for more foster families in the Richmond region and Central Virginia, especially those who would receive teenagers currently in the foster care system.

In recent years throughout the state, the number of children entering the foster care system has grown. > Read more.

VSP issues warning about automated traffic ticket email scam

Virginia State Police officials are warning Virginians about an email scam that tells people they are receiving an “automated traffic ticket” from the agency. State Police do not use or issue digital or automated traffic tickets or summonses, however. Anyone receiving such an email should delete it and not click on any links provided in the email, police said. > Read more.

READ Center offers free classes, training to low-literate people


One in six adults in Metro Richmond has literacy issues, and the READ Center in Henrico County is working to address the issue.

Next week – Sept. 24-30 – is Adult Education and Family Literacy Week, a time during which the READ Center is shining a light on its efforts to help some of the 35,000 adults in the region for whom reading, writing and basic math remain an elusive target. > Read more.

Play Day RVA planned for Sept. 21


The Richmond region will celebrate Play Day RVA Thursday, Sept. 21, with activities throughout the area to celebrate the opportunities that exist to play in the community. Dozens of employers, local governments, schools and community organizations will participate by hosting events that integrate playful activities into daily life and spread awareness of the value of active living. > Read more.

Henrico Business Bulletin Board

September 2017
S M T W T F S
·
·
·
·
·

Calendar page

tel:18772210315
tel:18772241804

Classifieds

Place an Ad | More Classifieds

Calendar

Lewis Ginter Botanical Garden will present the last “Flowers After 5” event of 2017. Stroll through the gardens and enjoy live music from the Adrian Duke Project, as well as family activities, wine and beer, dining and shopping. Lawn chairs and blankets are welcome. The Garden partners with the Richmond SPCA on the second and fourth Thursdays of the month for Fidos After 5 where leashed pets are allowed. Admission is $8 to $13 or free for members. For details, visit http://www.lewisginter.org. Full text

Your weather just got better.

Henricopedia

Henrico's Top Teachers

The Plate