The Entrepreneur’s Corner
How to market your small business
Ever heard someone say: “My business just needs more business, we just need more exposure.”
Inevitably, they may get more exposure, but often, no more business. Exposure is necessary, but it does not translate into more business.
Often times “marketing” makes us think of corporate marketing plans, big budgets, and ads everywhere we turn. Small business owners have different needs, and need to scale their marketing efforts to strategies that can be effective without the big expenditures.
How can you use marketing to bring in more business? One of the first rules of marketing is that 80 percent of your business will come from people who already know you, or have done business with you before. So it makes perfect sense to tap into your database of clients first.
Step 1: Start by calling your 10 best clients to check and see how they’re doing. Ask how their summer went. The key here is not to sell them but for you to show that you care about them. Imagine if someone from a business you patronized called you because they genuinely took an interest in you.
Step 2: Send a personalized letter (yes, on real stationary) saying: “Hello! I was just thinking about you, and hoping things are going well for you. I was reading this article and thought you might find it interesting, as I did. Remember; if you need anything don’t hesitate to give us a call. We appreciate your business.” And be sure to include the article you mentioned.
Step 3: Send a newsletter that includes business articles, tips, valuable information or information about events that are going on locally. You could even invite your clients to write articles within their expertise for your newsletters. This offers them great exposure, and you will gain their gratitude for supporting them.
Step 4: Invite your clients and contacts to a fun event. Ideas are baseball games, concerts, a special client appreciation night or even a group dinner. Another idea is to invite them to a lunch seminar, where your best clients and their guests learn something of value to their business for only the cost of lunch.
Step 5: Invite a client or prospect to a group mixer or networking event, where you act like a host to your guest. You make an effort to introduce them to contacts that they might benefit from meeting. People go to networking events to connect with people. Help them make connections, and in time, they will reward you with connections that will benefit you.
Step 6: Make sure that your marketing materials convey the message and professionalism you want. This includes business cards, brochures, your website, voicemail message, how your staff answers the phone, and even how welcoming you are to new clients.
With a little planning you efforts will go a long way
Citizen Staff Reports 07/18/2016
Good Vibrations choral group is looking for all voices with some musical experience to sing with the volunteer choir. The season runs from August to November. Genre includes patriotic and inspirational. > Read more.
Henrico County Recreation and Parks will present “Red, White, and Lights” at Meadow Farm Museum/Crump Park July 4.
Henrico County has hosted a Fourth of July celebration annually since 1981, but this year’s event will offer a later start time and expanded hours and be highlighted by new entertainment.
The free event will begin at 4:30 p.m. and will feature the Richmond Symphony, a laser-light show, patriotic performances, and family activities. > Read more.
Pelon’s serves up a good mix of variety, value
I first stumbled into Pelon's on a Wednesday night, lured by the promise of $2 tacos and beers. At those prices, I had assumed the place was a hole in the wall, and was pleasantly surprised by the spacious, pleasant interior.
Having spent my teen summers in Virginia Beach surfing, I also felt instantly at home amid the ocean-themed decor. From the ride-the-waves posters lining the walls and the TV displaying non-stop surfing footage, to the foosball table and enormous spools serving as tables, Pelon's is a delight for beach lovers and surfing fans. Reading the menu is part of the entertainment here, as patrons browse burrito choices that include Rip Tide, The Curl, Hawaiian Pipeline and Big Kahuna. > Read more.
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CalendarAmerican country music legend, Lee Greenwood, is slated to headline the Old Dominion Barn Dance for two big shows at 2 p.m. and 7:30 p.m. at the Henrico Theatre. Joining… Full text