The Entrepreneur’s Corner
How to market your small business
Ever heard someone say: “My business just needs more business, we just need more exposure.”
Inevitably, they may get more exposure, but often, no more business. Exposure is necessary, but it does not translate into more business.
Often times “marketing” makes us think of corporate marketing plans, big budgets, and ads everywhere we turn. Small business owners have different needs, and need to scale their marketing efforts to strategies that can be effective without the big expenditures.
How can you use marketing to bring in more business? One of the first rules of marketing is that 80 percent of your business will come from people who already know you, or have done business with you before. So it makes perfect sense to tap into your database of clients first.
Step 1: Start by calling your 10 best clients to check and see how they’re doing. Ask how their summer went. The key here is not to sell them but for you to show that you care about them. Imagine if someone from a business you patronized called you because they genuinely took an interest in you.
Step 2: Send a personalized letter (yes, on real stationary) saying: “Hello! I was just thinking about you, and hoping things are going well for you. I was reading this article and thought you might find it interesting, as I did. Remember; if you need anything don’t hesitate to give us a call. We appreciate your business.” And be sure to include the article you mentioned.
Step 3: Send a newsletter that includes business articles, tips, valuable information or information about events that are going on locally. You could even invite your clients to write articles within their expertise for your newsletters. This offers them great exposure, and you will gain their gratitude for supporting them.
Step 4: Invite your clients and contacts to a fun event. Ideas are baseball games, concerts, a special client appreciation night or even a group dinner. Another idea is to invite them to a lunch seminar, where your best clients and their guests learn something of value to their business for only the cost of lunch.
Step 5: Invite a client or prospect to a group mixer or networking event, where you act like a host to your guest. You make an effort to introduce them to contacts that they might benefit from meeting. People go to networking events to connect with people. Help them make connections, and in time, they will reward you with connections that will benefit you.
Step 6: Make sure that your marketing materials convey the message and professionalism you want. This includes business cards, brochures, your website, voicemail message, how your staff answers the phone, and even how welcoming you are to new clients.
With a little planning you efforts will go a long way
The Richmond West Breakfast Lions Club (based in western Henrico) recently donated 59 backpacks to the Westover Hills Elementary School on Jahnke Road.
Above, club members display some of the backpacks prior to their distribution. > Read more.
Thanks to a first-place win in The American Protege International Vocal Competition 2014, Glen Allen High School student Matija Tomas will travel to New York City to perform at Carnegie Hall in December.
At the first-place winners recital in Weill Hall, Matija will perform Giacomo Puccini’s opera aria, “Chi il bel sogna di doretta.” She will perform with other vocalists from around the world and have the opportunity to win other awards and scholarships.
Locally, Thomas has performed with Richmond’s renowned Glorious Christmas Nights, Christian Youth Theatre, and WEAG’s Urban Gospel Youth Choir. > Read more.
The John Rolfe YMCA and Gayton Baptist Church have partnered in an effort to bring greater health and wellness opportunities to the community.
Through this partnership, the John Rolfe Y will run Youth Winter Sports programs, including basketball and indoor soccer, in Gayton’s newly renovated $5.5 million outreach center that features a new gymnasium, youth and teen space, social space with café, meeting space and full service commercial kitchen. > Read more.
For our Top 10 calendar events this weekend, click here! > Read more.
Urban Tavern’s big, bold themes impress
The Urban Tavern opened in August, replacing the former Shackelford’s space at 10498 Ridgefield Parkway in Short Pump. Because of local and longtime devotion to Shackleford’s, Urban Tavern has some big shoes to fill.
Without any background information, I headed to the restaurant for dinner on a Wednesday night, two months after its opening.
On a perfect fall evening, four out of eight outdoor tables were taken, giving the impression that the restaurant was busier than it was. On the inside, a couple tables were taken, and a few folks were seated at the bar. > Read more.
‘Alexander’ provides uncomplicated family fun
It’s not surprising in the least that Alexander and the Terrible, Horrible, No Good, Very Bad Day doesn’t much resemble the book it’s based upon.
Judith Viorst’s 1972 picture book isn’t exactly overflowing with movie-worthy material. Boy has bad day. Boy is informed that everyone has bad days sometimes. Then, the back cover.
In the film, the terrible, horrible, no good, very bad-ness is blown up to more extreme size. Alexander Cooper (Ed Oxenbould) has a bum day every day, while the rest of his family (Steve Carell, Jennifer Garner, Dylan Minnette, Kerris Dorsey) exist in a constant bubble of perfection and cheery optimism – to the point that the family is so wrapped up in their own success that Alexander’s being ignored.
So on the eve of his 12th birthday, Alexander makes a wish: just once, he’d like his family to see things from his perspective; to experience the crushing disappointment of one of those no good, very bad days. Once he has blown out the candle on his pre-birthday ice cream sundae, his family’s fate is sealed: one full day of crippling disasters for all of them. > Read more.
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ClassifiedsREADERS & MUSIC LOVERS. 100 Greatest Novels (audio books) ONLY $99.00 (plus s h.) Includes MP3 Player & Accessories. BONUS: 50 Classical Music Works & Money Back Guarantee. Call Today!… Full text
CalendarReynolds Community College will host an “Around the World Through Movies” event with the French film “The Intouchables” at 6 p.m. on the Parham Road Campus, located at 1651 E.… Full text