The Entrepreneur’s Corner

Is your business website working for you?
Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit

Patient First to offer free Halloween candy x-rays

Patient First will offer free digital X-ray imaging of Halloween candy at all neighborhood medical centers from 6 to 9 p.m. Oct. 29 through Oct. 31.

While an adult should always inspect candy before allowing a child to enjoy their trick-or-treating rewards, the free X-ray offer gives parents an additional precaution to consider and to provide peace of mind. X-rays may detect objects such as glass, metal or plastic; however, parents still need to provide supervision, since some foreign materials may not appear in x-rays. > Read more.

Reynolds CC to host sculptor Paul DiPasquale

Reynolds Community College will host Richmond sculptor Paul DiPasquale Sept. 28 as he shares his presentation “Art Talk, Why Art Matters” from 6 p.m. to 8 p.m. in the Conference Center Gallery of the Workforce Development and Conference Center on the Parham Road Campus, located at 1651 E. Parham Road in Richmond. This event is free and open to the public. > Read more.

Theme for this year’s Dominion GardenFest of Lights at Lewis Ginter announced

The theme for the annual Dominion GardenFest of Lights at Lewis Ginter Botanical Garden in Lakeside has been announced.

This year's event, which opens Nov. 25 and will continue through Jan. 9, will explore "Living Color" and show how the world's kaleidoscope of colors speaks to people, impacts nature and influences culture, according to Garden officials. The event features more than a half million lights, botanical decorations, trains, holiday dinners, family activities and more. > Read more.


Reader Survey | Advertising | Email updates


Place an Ad | More Classifieds


The Modlin Center for the Arts at the University of Richmond will present acclaimed folk duo The Milk Carton Kids, with special guest Vance Gilbert, at 7:30 p.m. in Camp Concert Hall, Booker Hall of Music. Tickets are $14 to $28. For details, visit Full text

Your weather just got better.


Henrico's Top Teachers

The Plate