The Entrepreneur’s Corner

Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit http://www.purpleroseenterprises.com.
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Challenger Day will get students with disabilities onto the field


Students from 22 Henrico County elementary schools will take to the baseball field Oct. 18 and learn how to field, hit and run the bases. The students will take part in Challenger Day, an annual event at the Tuckahoe Park Baseball Complex that introduces students with significant disabilities to the fundamentals of baseball. The students will also enjoy games, an art project, roaming mascots and a picnic lunch. > Read more.

Business in brief


Eisenman & Associates, Inc. employee Tracie Grady recently was named the 2017 Virginia Business Meeting Planner of the Year. Grady was chosen by a committee of industry leaders among 19 nominees. The award is a partnership between Virginia Business magazine and the Virginia Society of Association Executives. Its goal is to recognize the unsung hero of the association, non-profit, and business world, the professional meeting planner. Grady works with clients in a number of areas, including membership management, publication design, membership directories and convention/tradeshow programs. She has worked in the association industry, primarily focused on meeting planning, for more than 20 years. She is a graduate of VCU. Eisenman & Associates, Inc. is an association management and meetings consulting company. > Read more.

Lakewood to break ground on $64M expansion


A senior community in Henrico's Far West End is planning a massive expansion project.

Lakewood, located on Lauderdale Drive, will break ground on the project Oct. 19 during a celebration that also will commemorate the community's 40th anniversary. > Read more.

Henrico to hold Oct. 19 workshop on Route 5 Corridor/Marion Hill Study


The Henrico County Planning Department will hold a workshop Thursday, Oct. 19 for residents and other members of the public to provide additional input for a study of the Route 5 corridor and Marion Hill areas.

The workshop will be held from 6:30 to 8:30 p.m. at John Rolfe Middle School, 6901 Messer Road. The meeting will include an overview of community input received so far and an explanation of how it is reflected in the study’s draft goals and objectives. > Read more.

Nominations open for REB awards for principals


Nominations are open for the 2017-18 REB Awards for Distinguished Educational Leadership, The Community Foundation’s yearly awards that identify, recognize and support leadership excellence in the Richmond area.

Honorees receive an unrestricted $7,500 cash grant, and $7,500 to be used for school initiatives. Nominees can be principals from public schools in Henrico, Chesterfield and Hanover counties and the city of Richmond who have served in their current positions for at least three years. > Read more.

Henrico Business Bulletin Board

October 2017
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Our Lady of Lourdes Catholic School, 8250 Woodman Rd., will host a Food Truck Festival from 4:30 p.m. to 7:30 p.m. A variety of food trucks will be in attendance including Boka Tako Truck, Bikini Panini, King of Pops and Reggie’s Grill. Beer and wine will be available. The Scholastic Book Fair will be happening inside the school. For details, visit http://www.lourdesrva.org. Full text

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