The Entrepreneur’s Corner

Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit http://www.purpleroseenterprises.com.
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Smither named director of Henrico’s Department of Finance

Henrico County Manager John A. Vithoulkas has appointed Edward N. “Ned” Smither Jr. to serve as director of the Department of Finance, effective July 1.

Smither has served Henrico since 2013 as director of the Accounting Division in Finance. He will succeed Eugene H. Walter, who has delayed his retirement until June 30 to ensure an orderly transition within the department.
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State honors EMS officials this week

There were nearly 1.5 million emergency medical services calls and 4,063 incidents per day in Virginia just last year.

This week, May 21-27, declared as National EMS week by Gov. Terry McAuliffe, recognizes the more than 34,000 EMS personnel and 631 agencies in the state and commends their efforts and commitment to Commonwealth citizens.
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Norfolk man arrested at RIC after TSA catches him with gun

A Norfolk man was arrested at Richmond International Airport May 18 after Transportation Security Administration officers detected a loaded semi-automatic handgun in the traveler’s carry-on bag.

A TSA officer detected the .40 caliber semi-automatic handgun inside the man’s carry-on bag as it passed through the security checkpoint X-ray machine. The handgun was loaded with 13 bullets.
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Police release photo of hoax bomb

Henrico Police have released a photo of the clock that resembled a bomb that led to the arrest of a Richmond woman in Shot Pump earlier this week.

The device, which the woman told police she purchased at a yard sale, was visible in her car at the Whole Foods at West Broad Village May 19, and a passerby called police, fearing it was a real bomb. Police responded as they would have had the device been real, they said, because they weren't sure if it was real or not.
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Henrico school buses with compliance issue to be fixed this summer


The 176 Henrico school buses that have been purchased since March 2011 will be fixed during the summer, Henrico Schools spokesman Andy Jenks told the Citizen. The bus manufacturers will retrofit the buses at no cost to the school division, he said.

The brake interlock device is required on all automatic transmission buses in Virginia that were purchased after March 2011, which is when the device was added to the state Board of Education's requirements for school buses. As many as 4,000 school buses in the state may be affected, according to the Virginia Department of Education.
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Henrico Business Bulletin Board

May 2017
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Actor Kerrigan Sullivan will present “A Song in the Wilderness,” a 45-minute one-woman show that offers a dramatic exploration of the life and experiences of Gene Stratton-Porter, at 8 p.m. at CAT Theatre, 319 N. Wilkinson Rd.

Born in 1863, Stratton-Porter was an accomplished writer of fiction and non-fiction. She was also a celebrated nature photographer and an early naturalist. She was one of the first women to form a movie production studio.

“A Song in the Wilderness,” written by Larry Gard, was first produced in 1993 as part of the annual Performances in the Humanities program of the Indiana Humanities Council, and starred Marcia Quick Gard as Gene Stratton-Porter. The show toured Indiana under the same banner during the spring of each year, through 1997. It was also produced for a festival about women in science at the Science Museum of Virginia in 2002, featuring the same actress. The 2017 production is offered in memory of Marcia Quick Gard, who passed away on Dec. 16, 2016.

Tickets are $12. The performance will include a reception and talk back with the production staff after the show. For tickets and details, visit http://www.cattheatre.com. Full text

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