The Entrepreneur’s Corner

Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit http://www.purpleroseenterprises.com.
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McEachin to host Henrico town hall meeting


U.S. Congressman Donald McEachin (VA-4th District) will host a town hall meeting Aug. 29 at the Eastern Government Center, 3820 Nine Mile Road in Henrico. The event will run from 6 p.m. to 7:30 p.m. and is open to the public. McEachin will address issues raised by attendees and provide details about services available through his office. > Read more.

Nonprofit awards $38k in book scholarships


The KLM Scholarship Foundation awarded more than $38,000 in book scholarships to 36 students during its 2017 Book Scholarship Awards Ceremony at Linwood Holton Elementary School in Richmond Aug. 5. The students will attend 14 Virginia colleges in the fall. Each has excelled academically, maintaining a 3.0 GPA or better, while demonstrating strong community leadership qualities.

WWBT/NBC12 Raycom Media Vice President and General Manager Kym Grinnage was the guest speaker. > Read more.

Dave Peppler, pastor


Dave Peppler, pastor of Chamberlayne Baptist Church, remembers the epiphany he had on a cold afternoon in northern Ohio when God gave him a sense of direction, after he had been wondering what life had in store for him. It was then that he knew that he wanted to become a pastor and serve God.

Peppler, a Delaware native who grew up in Ohio, was ordained in Brownsboro, Ky. in 1998, but his education didn't end there. > Read more.

International goals


A group of youth soccer players – most from Henrico – and local soccer coaches spent a week in Kazakhstan this month as part of a VCU Center for Sport Leadership program.

The group's trip to Astana, Kazakhstan was made possible by a $700,000 grant awarded to CSL Executive Director Carrie LeCrom by the U.S. Department of State's Bureau of Education and Cultural Affairs through its Sports Diplomacy Division. > Read more.

Henrico promotional company changes name


Henrico-based brand merchandising company NewClients, Inc. has changed its name to Boost Promotional Branding.

The company is one of the nation's largest in the branded merchandise industry. Founded in 1981, its serves more than 5,000 clients – including many Fortune 500 companies – nationwide. > Read more.

Henrico Business Bulletin Board

August 2017
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The Intergalactic Bead and Jewelry Show will take place from 10 a.m. to 5 p.m. Aug. 5-6 at the Richmond Raceway Complex. Exhibitors from across the U.S. will have a unique selection of beads – semi-precious and precious gemstone beads, seed beads, handmade glass beads, pearls, exotic beads and more – for both wholesale and retail. You can see the color, cut and quality before you buy. Admission is $5. For details, visit http://www.beadshows.com/show/richmond-va-aug17. Full text

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