The Entrepreneur’s Corner

Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit http://www.purpleroseenterprises.com.
Bail Bonds Chesterfield VA

Eight’s enough? Crowded race for 56th District develops


Following the retirement of Delegate Peter Farrell [R-56th District], a number of candidates have thrown their hats into the ring to vie for the open seat in the Virginia General Assembly district, which contains a portion of Henrico’s Far West End.

Democratic challengers include Lizzie Basch and Melissa Dart, while Republican contenders include George Goodwin, Matt Pinsker, Graven Craig, Surya Dhakar, Jay Prendergrast and John McGuire. In addition to a section of Henrico, the district also includes portions of Goochland and Spotsylvania County, as well as all of Louisa County. > Read more.

On the trail to Awareness


Twenty-five teams, composed of some 350 participants, gathered at Dorey Park in Varina April 8 for the Walk Like MADD 5k, to benefit Mothers Against Drunk Driving Virginia. The event raised more than $35,000, with more funds expected to come in through May 7. > Read more.

Leadership Metro Richmond honors St. Joseph’s Villa CEO


Leadership Metro Richmond honored St. Joseph's Villa CEO Kathleen Burke Barrett, a 2003 graduate of LMR, with its 2017 Ukrop Community Vision Award during its annual spring luncheon April 6.

The award honors a LMR member who demonstrates a purposeful vision, a sense of what needs to be done, clear articulation with concern and respect for others with demonstrated action and risk-taking. > Read more.

Glen Allen H.S. takes second in statewide economics competition

Glen Allen H.S. was among six top schools in the state to place in the 2017 Governor’s Challenge in Economics and Personal Finance.

Taught by Patricia Adams, the Glen Allen H.S. team was runner-up in the Economics division, in which teams faced off in a Quiz Bowl. > Read more.

Glen Allen native serves aboard Navy’s most advanced submarine


A 2007 Deep Run High School graduate and Glen Allen, Virginia native is serving in the U.S. Navy as part of a crew working aboard one of the world’s most advanced ballistic missile submarines, USS Tennessee, Gold Crew.

Petty Officer 2nd Class Michael Uhl, a machinist’s mate, serves aboard the Kings Bay-based boat, one of 14 Ohio-class ballistic missile submarines.

As a machinist's mate, Uhl is responsible for operating and maintaining the auxiliary engineering equipment aboard the submarine. > Read more.

Henrico Business Bulletin Board

April 2017
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The Varina and Mehfoud elementary schools' PTA will host a "We’ve Got Talent Show" at 6:30 p.m. at Varina High School, 7053 Messer Rd. The Master of Ceremony is B-Sounds from 106.5 - The Beat. Performances include Steven and his dog Button, Fairfield Middle School Divine Destiny Step team, Varina High School Divine Devilettes Dance team, Ms. Cat (an HCPS bus driver), the Elko Middle School Strings Band, Jump Starz jump-rope team and more. Tickets are $5 and can be purchased online at http://www.vesmespta.ptboard.com. For details, email .(JavaScript must be enabled to view this email address) or call 836-3201. Full text

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