Henrico County VA

The Entrepreneur’s Corner

Is your business website working for you?
Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit http://www.purpleroseenterprises.com
Bail Bondsman Henrico VA Richmond VA
Community

Short Pump Rotary volunteers help with rebuild, repair


On June 13, the Short Pump Rotary Club partnered with Schnabel Engineering for a day of volunteer work with Rebuilding Together Richmond. Team members (among them [from left] Chris Rufe, Melissa Abraham, Rick Naschold, and Micky Ogburn) completed a variety of repairs and home improvements ranging from painting and landscaping to cabinet installation and fence building.

“It was a privilege to be involved in this project," said club president Melissa Abraham. "The homeowner kept thanking the volunteers, but I think all of us would agree we are the ones who actually benefited. It was an opportunity to help a community member, fellowship with great people and improve our handyman skills." > Read more.

‘Proof of Heaven’ coming to Glen Allen


Dr. Even Alexander, a New York Times best-selling author who has been featured on Oprah and Dr. Oz, was in town last week to promote his June 27 talk, "Proof of Heaven," at Glen Allen High School.

Alexander (pictured, at right, while Unity of Bon Air church member Harry Simmons interviews him) has written about what he considers to be his journey through the afterlife.

Tickets to this month's event are $25 and will support the new Bon Secours Hospice House being built later this year. > Read more.
Entertainment

Weekend Top 10


For our Top 10 calendar events this weekend, click here! > Read more.






 

Reader Survey | Advertising | Email updates

Classifieds

Wrap up your Holiday Shopping with 100 percent guaranteed, delivered-to-the-door Omaha Steaks! SAVE 68 percent PLUS 2 FREE GIFTS - 26 Gourmet Favorites ONLY $49.99. ORDER Today 1-888-691-0979 use code… Full text

Place an Ad | More Classifieds

Calendar

The Short Pump Ruritan Club is seeking crafters for its 25th annual Short Pump Ruritan Craft Show on October 17 at Short Pump Middle School, 4701 Pouncey Tract Rd. For… Full text

Your weather just got better.

Henricopedia

Henrico's Top Teachers