Henrico County VA

The Entrepreneur’s Corner

Is your business website working for you?
Most businesses today have an online presence or are considering the process of creating one. However, just having an online presence isn’t enough. Is your website doing what you want it to do?

Some websites actually may have an undesired effect on prospective clients or, worse, drive traffic to your competition. While these unfortunate problems could occur for any number of reasons, usually, the solution is simple and easily remedied.

Here are some vital tips to ensure your website does what it should:

1. Get a pro – If you want a site done right, hire someone who creates websites for a living. If you had a water leak, you would call a plumber. Creating an online presence should occur the same way. A good web designer helps you avoid frustration and saves both time and money. There are many elements vital to your site’s success that only a designer can implement effectively.

2. Keep it current – Regardless of format, whether your website is an e-commerce site, a Wordpress blog, or even a Facebook business page, keep the content updated. A site without new content on a regular basis (daily, weekly or monthly) soon will disappear from search engines, making it difficult for new customers to find you. Returning customers will notice if things change, and, hopefully, updated content keeps them engaged and coming back for more.

3. Avoid dead ends – When you are working with your designer (remember tip #1?), make sure when your website launches, all of your content is ready to go. Nothing is worse than the dreaded “coming soon” sign instead of the customer finding an active website, especially if your target market is unique. Have to change something or haven’t created content yet? Just disable the link temporarily. If the information isn’t visible, the customer will never know what was or was not meant to be there. Give your designer content regularly (remember tip #2?) and make it a priority to have all links functioning properly.

4. “3-2-1-contact!” – One of the most important services a website provides its visitors is a way to contact you. Nothing hurts you more than a customer with a question who cannot get an answer. A good website should answer most questions, but sometimes direct contact with another human being is better. Make sure your contact information is easy to find and easy to remember. In this case, more is always better. Phone, e-mail, Twitter, Facebook, LinkedIn – these are potential ways for you to be accessible to your clients. Make sure you use and check them regularly.

Michael J. Caro is the owner/principal of Purple Rose Enterprises, a local technology firm providing services such as Website/Graphic Design and Computer Repair/Support/Training. Contact him at 804-517-8376 or visit http://www.purpleroseenterprises.com
Community

Lions Club donates backpacks to elementary school

The Richmond West Breakfast Lions Club (based in western Henrico) recently donated 59 backpacks to the Westover Hills Elementary School on Jahnke Road.

Above, club members display some of the backpacks prior to their distribution. > Read more.

Glen Allen student to perform at Carnegie Hall

Thanks to a first-place win in The American Protege International Vocal Competition 2014, Glen Allen High School student Matija Tomas will travel to New York City to perform at Carnegie Hall in December.

At the first-place winners recital in Weill Hall, Matija will perform Giacomo Puccini’s opera aria, “Chi il bel sogna di doretta.” She will perform with other vocalists from around the world and have the opportunity to win other awards and scholarships.

Locally, Thomas has performed with Richmond’s renowned Glorious Christmas Nights, Christian Youth Theatre, and WEAG’s Urban Gospel Youth Choir. > Read more.

Gayton Baptist Church dedicates new outreach center


The John Rolfe YMCA and Gayton Baptist Church have partnered in an effort to bring greater health and wellness opportunities to the community.

Through this partnership, the John Rolfe Y will run Youth Winter Sports programs, including basketball and indoor soccer, in Gayton’s newly renovated $5.5 million outreach center that features a new gymnasium, youth and teen space, social space with café, meeting space and full service commercial kitchen. > Read more.

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Entertainment

Deep Run HS plans fall musical

Tickets for Deep Run High School’s fall musical production – Aida – will go on sale Nov. 3. The Elton John-Tim Rice pop opera, inspired by Verdi’s classic opera, tells the story of enslaved Nubian princess Aida, who falls for captain of the guard Radames, who is betrothed to the Egyptian princess.

Performances will be held Nov. 13-15 at 7 p.m. each day. > Read more.

Weekend Top 10


For our Top 10 calendar events this weekend, click here! > Read more.

CAT Theatre to host auditions

CAT Theatre will hold auditions for Book of Days on Sunday, Oct. 26 and Monday, Oct. 27, at 7 p.m. each day. Auditions will be held at CAT Theatre, 319 North Wilkinson Road in Henrico. Book of Days will run Jan. 23-Feb. 7 and is one of CAT’s submissions to the Acts of Faith Festival.

Book of Days, by Pulitzer Prize winner Lanford Wilson is an exploration of faith, justice, and corruption, amidst the backdrop of murder – and community theatre – in small town America. Book of Days was first written for and produced by Jeff Daniels Purple Rose Theatre Company of Michigan.

Director Leslie Cline is seeking five females between the ages of 20-65 and seven males between the ages of 24-65. > Read more.

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The Short Pump Ruritan Club's 24th Annual Craft Show will take place from 9 a.m. to 3 p.m. at Short Pump Middle School, 4701 Pouncey Tract Rd., Glen Allen. More… Full text

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