The Entrepreneur’s Corner
Network before you need work
Recently I had the opportunity to hear a speaker at a networking event with more than 500 attendees, and he asked them “Who is here today to sell something, to get some business?” More than half of those in the audience raised their hands. He then asked, “Now who is here today to buy something?” Not a single person raised their hand.
This is an all too familiar refrain when it comes to what is often thought of as “networking.” Many people attend networking events when they need work or want to close the next big deal, and they are consistently disappointed because people simply do not attend these events to buy. I am not saying that business never happens at networking events, it does, but it is rare, and even a blind squirrel finds a nut every once in a while.
In addition to this networking disconnect, there are literally dozens of networking events in the Henrico area every day of the week. You can end up just running from meeting to meeting with little to show for it, other than heartburn from drinking lots of bad coffee. So how can you make your networking work for you?
Here are my top tips to help you get the most from attending networking events:
1. Be prepared. Have your essential networking tools with you - business cards, a nametag, and a pen. Know what you’re going to say when someone asks “So what do you do?”
2. Set a goal for the event. Keep it simple, start with how many people you’d like to meet. Make it a reasonable number, 3 or 5, not 50.
3. Act like a host, not a guest. Help others meet people who can help them. Give a referral whenever possible. Listen for opportunities to solve people's problems by connecting them with your referral partners.
4. Listen and ask the 5 Ws – who, what, where, why, and when. You have two ears and one mouth, use them proportionally.
5. Spend your time meeting new people and don't linger with friends and associates. You didn't come here to socialize with people you already know!
And the most important tip...
Follow up with the people you meet. Most people collect business cards and never do anything with them. Contact each of the 3 to 5 people that you connected with and invite them to a one-to-one meeting. Don’t just dump them in to your e-mail marketing campaign – that does more harm than good.
Remember that the purpose of networking is more about farming than it is about hunting. You should be planting the seeds for lasting relationships, not thinking about bagging your next prey.
Citizen Staff Reports 12/15/2014
CVWMA curbside recycling collection and trash collections will have a one day delay in collections Dec. 25-26 and Jan. 1-2. There will be no collections on Dec. 25 or Jan. 1.
Curbside recycling collections Monday through Wednesday will be on regular schedule. Red Thursday and Red Friday curbside recyclers will have a one day delay in collection services Dec. 25-26. Blue Thursday and Blue Friday curbside recyclers will have one day delay in collection services Jan. 1-2. Containers should be placed at the curb by 7 a.m. on collection day. All Friday collections will take place on Saturday. > Read more.
Mothers Against Drunk Driving (MADD) will host a candlelight vigil of remembrance and hope Tuesday, Dec. 2 at 7 p.m. at the University of Richmond, outside the Cannon Chapel. The public is invited to attend and join MADD to honor victims of impaired driving crashes, while helping to remind the community to be safe during the holidays. > Read more.
Among participants at the Seventh Annual Coordinators2Inc Golf Tournament and awards luncheon Oct. 3 were (from left) Rebecca Ricardo, C2 Inc executive director; Kevin Derr, member of the winning foursome; Sharon Richardson, C2 Inc founder; and Frank Ridgway and Jon King, members of the winning foursome.
Held at The Crossings Golf Club, the tournament will benefit placement of children from Virginia's foster care system into permanent families through Coordinators2. > Read more.
For our Top 10 calendar events this weekend, click here! > Read more.
One of the most unique holiday traditions in Henrico, the James River Parade of Lights, takes place tomorrow. The viewing spot in Henrico will be at Osborne Park in Varina. Another annual event in the east end is the Eastern Henrico Holiday Extravaganza, taking place this year at The Armour House & Gardens and the Dabbs House Museum. In the West End, the Glorious Christmas Nights’ production of “Under the Same Stars” at West End Assembly of God will conclude its run on Sunday. For all our top picks this weekend, click here! > Read more.
Halligan blends local theme with tasty classics
A Halligan fan for years, I regularly patronized the Shockoe Bottom location before the roomier Short Pump site opened. Call me cornball, but I am a sucker for the decor – dominated by a fire engine with beer taps extending from the sides – as well as the story behind it.
Owner Shawn Gregory, a retired Henrico firefighter, outfitted the Halligan West location with a 1967 fire truck that his own father rode in his early career at the Highland Springs station.
Among other firefighter memorabilia incorporated into the theme are buckets and firefighter helmets suspended from the ceiling to serve as lamps, and fire hoses wound into the railing of the patio. The walls are covered with tools, photos, badges, and memorabilia from fire companies around the country, and Gregory rents a small "VIP" party deck on top of the fire engine and donates proceeds to charity, including a burn foundation. > Read more.
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CalendarThe Sandston Rotary Club meets every Monday at 12:30 p.m. at Roma’s Restaurant, 325 E. Williamsburg Rd. For details, visit http://www.sandstonrotary.org Full text