The Entrepreneur’s Corner

Patrick Henry said, “I have but one lamp by which my feet are guided, and that is the lamp of experience. I know of no way of judging of the future but by the past. A few years later, Einstein said, “Doing the same thing and expecting different results is insanity.”

These two bits of wisdom have guided me for decades. In the last few years, they have proved insufficient. Our world has changed. Cheap energy and currency exchange rates have allowed people on the other side of the world to effectively compete for our next door neighbor’s business.

Businesspeople are constantly on the lookout for ways to systematize our processes so we can achieve maximum efficiency, thereby lower our costs of operation to either offer our services at lower rates or better yet, increase our margins.

We determine our processes by agreeing to sets of assumptions. Assumptions we agree to after thorough examination of our competencies and market opportunities.

Once we establish these efficient processes we loathe changing them. It’s at this point that our agreed upon assumptions become “givens”. They become our culture. They become “the way we do things around here.”

Once solidified into the concrete of unconscious habit, we no longer regularly check to see if our assumptions are still valid. We all know the old adage that when we assume we make an ass of you and me. This truism relates to the unstated assumption. The conscious, shared assumption on the other hand is a powerful tool.

So, if you’re doing what you’ve always done and not getting the results you’ve gotten in the past, let me encourage you to reexamine your assumptions.

Bring then out in the open and ask yourself,

1. “What’s our business?”

2. “What do we do?”

3. “Who are our customers?”

4. “Do these people give us money?”

5. “For what?’

6. “Why?”

7. “What do they value?”

8. “Are we delivering value they want?”

I’ve a bunch more questions, but having your team candidly revisit the assumptions upon which you’ve based your business to see if they’re still relevant is a great way to come to grips with your current reality. Because in today’s business climate the definition of insanity may be doing the same thing and expecting the same results.

Gayle Turner, a member of Henrico Business Leaders, can be reached at .(JavaScript must be enabled to view this email address).
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Henrico Master Gardener training program accepting applications through Oct. 27


The Henrico County Office of Virginia Cooperative Extension is accepting applications for its next volunteer Master Gardener training program, which provides instruction in all aspects of horticulture.

Applications for the 2018 training program will be accepted through Friday, Oct. 27. Classes will be held from 9 a.m. to 12:30 p.m. Tuesdays and Thursdays from Jan. 16 through March 22. > Read more.

Henrico Schools to host Oct. 30 job fair


Henrico Schools will host a job fair Oct. 30.

The event, to be held from 10 a.m. to 2 p.m. at the Fairfield branch library, is designed to attract potential full-time and substitute registered nurses, instructional assistants, bus drivers and school nutrition workers. > Read more.

Henrico Police to participate in ‘Tip a Cop’ Oct. 21


Henrico County Police Division and the Virginia Division of Capitol Police are participating in “Tip-A-Cop” to Support the Special Olympics Saturday, Oct. 21.

From 11 a.m. to 2 p.m. and 5 p.m. to 9 p.m. that day at Red Robin, 11784 West Broad Street, members of the two agencies will be working for tips as a donation to the Special Olympics. > Read more.

Participants sought for ‘Walk to End Alzheimer’s’


The Richmond Walk to End Alzheimer’s will be held Saturday, Nov. 4, at Markel Plaza in Innsbrook, and the Alzheimer's Association of Greater Richmond is seeking participants.

The event, one of three walks the association will hold in its service area this year (the Middle Peninsula-Northern Neck walk was held Oct. 7 and the Fredericksburg walk Oct. 14) raises money to help the association fight the disease, which affects more than 26,000 people in the metro Richmond region. > Read more.

Fairfield meeting Oct. 25 to focus on cybersecurity


Henrico County Board of Supervisors Vice Chairman and Fairfield District Supervisor Frank J. Thornton will hold a constituent meeting Wednesday, Oct. 25 to discuss cybersecurity.

Thornton also has invited candidates who will be seeking election to local offices on Tuesday, Nov. 7 to introduce themselves. > Read more.

Henrico Business Bulletin Board

October 2017
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