Henrico Citizen’s parent company launches DiscoverHenrico.com
T3 Media, LLC acquires, rebrands Henrico Advantage Card program
T3 Media, LLC, the parent company of the Henrico Citizen newspaper, today announces its acquisition of the Henrico Advantage Card program, which it has rebranded into a multi-faceted program known as DiscoverHenrico.com.
The new program includes a website – www.DiscoverHenrico.com – that launched today; a glossy printed guide that will publish annually in early June; and a soon-to-be-released smartphone app and keycard.
"We're thrilled to be able to build upon the foundation laid through the Henrico Advantage Card program," T3 Media, LLC Publisher/Owner Tom Lappas said. "Incorporating a program focused solely on Henrico County into our media family was a natural fit. We look forward to helping more Henrico businesses connect with local residents, through our growing platform of outlets."
The DiscoverHenrico.com program is designed to provide an all-encompassing view of all things Henrico.
In addition to incorporating the primary element of the Henrico Advantage Card program – providing Henrico businesses with an opportunity to promote special offers to local shoppers – DiscoverHenrico.com also will serve as an information resource for county residents, businesses and visitors.
The site includes comprehensive lists and details about a variety of topics, including shopping, entertainment, recreation, business, government, education and health. It also features a list of county-based community organizations and nonprofit organizations.
The annual printed guide will incorporate information from the website and also will include a variety of additional content, articles and features about the people, places and events that make Henrico County so unique.
Consumers soon will be able to pick up free DiscoverHenrico.com keycards and download a free DiscoverHenrico.com smartphone app, both of which may be used to redeem special offers from participating businesses. A complete list of participating businesses and current special offers is available at www.DiscoverHenrico.com/shop.
As part of the program, a percentage of its annual profits will be donated to one or several nonprofit organizations based in Henrico. In 2012, the company will donate $5,000 to the Hilliard House, a program based in Eastern Henrico that serves homeless women and their children.
"Henrico County is one of the most historic, progressive and unique localities in the nation, and this program provides us with an opportunity through which to highlight the county's many attributes," Lappas said.
The Henrico Advantage Card program was created in 2010 by three Henrico business associations – the Eastern Henrico Business Association, Lakeside Business Association and Henrico Business Leaders – as a way to celebrate the county's 400th anniversary in 2011, promote local business, encourage local residents to do business in Henrico County and reward those who did so. The program offered free Henrico Advantage Cards to consumers, who could then redeem special offers at participating businesses by showing the cards. (Businesses will continue to accept the cards while the new program is phased in.)
Businesses can join the DiscoverHenrico.com program as members (with annual plans beginning at $100) or sponsors (with annual plans beginning at $1,000). Each participating business receives:
• its own individual page on the website, through which to promote special offers;
• inclusion in a weekly e-mail newsletter distributed to more than 14,000 recipients (featuring the business name and a link directly to its page on DiscoverHenrico.com);
• inclusion of its logo along with other members and sponsors in 26 half-page DiscoverHenrico.com print advertisements in the Henrico Citizen newspaper (published twice monthly);
• a full-color advertisement in the DiscoverHenrico.com glossy printed guide;
• DiscoverHenrico.com posters and stickers to display at its business location to increase awareness about the program;
• a specified number of DiscoverHenrico.com keycards for distribution to customers (number varies by participation level);
• a specified number of DiscoverHenrico.com glossy printed guides for distribution (number varies by participation level; guide published annually in June);
Richmonders Jim Morgan and Dan Stackhouse were married at Lewis Ginter Botanical Garden in Lakeside Mar. 7 month after winning the Say I Do! With OutRVA wedding contest in February. The contest was open to LGBT couples in recognition of Virginia’s marriage equality law, which took effect last fall. The wedding included a package valued at $25,000.
Morgan and Stackhouse, who became engaged last fall on the day marriage equality became the law in Virginia, have been together for 16 years. They were selected from among 40 couples who registered for the contest. The winners were announced at the Say I Do! Dessert Soiree at the Renaissance in Richmond in February. > Read more.
The Fourth Annual Healy Gala will be held Saturday, Apr. 11, at The Cultural Arts Center at Glen Allen from 7 p.m. to 11 p.m.
The event was created to honor Michael Healy, a local businessman and community leader who died suddenly in June 2011, and to endow the Mike Healy Scholarship (through the Glen Allen Ruritan Club), which benefits students of Glen Allen High School.
Healy served as the chairman of Glen Allen Day for several years and helped raise thousands of dollars for local charities and organizations. > Read more.
The Richmond Battlefield Ruritan Club is holding a Brunswick stew sale, with orders accepted through March 13 and pick-up available March 14. The cost is $8 per quart.
Pick-up will be at noon, March 14, at the Richmond Heights Civic Center, 7440 Wilton Road in Varina.
To place an order, call Mike at (804) 795- 7327 or Jim at (804) 795-9116. > Read more.
Two events this weekend benefit man’s best friend – a rabies clinic, sponsored by the Glendale Ruritan Club, and an American Red Cross Canine First Aid & CPR workshop at Alpha Dog Club. The fifth annual Shelby Rocks “Cancer is a Drag” Womanless Pageant will benefit the American Cancer Society and a spaghetti luncheon on Sunday will benefit the Eastern Henrico Ruritan Club. Twin Hickory Library will also host a used book sale this weekend with proceeds benefiting The Friends of the Twin Hickory Library. For all our top picks this weekend, click here! > Read more.
Ichiban offers rich Asian flavors, but portions lack
In a spot that could be easily overlooked is a surprising, and delicious, Japanese restaurant. In a tiny nook in the shops at the corner of Ridgefield Parkway and Pump Road sits a welcoming, warm and comfortable Asian restaurant called Ichiban, which means “the best.”
The restaurant, tucked between a couple others in the Gleneagles Shopping Center, was so quiet and dark that it was difficult to tell if it was open at 6:30 p.m. on a Monday. When I opened the door, I smiled when I looked inside. > Read more.
Disney’s no-frills, live-action ‘Cinderella’ delights
Cinderella is the latest from Disney’s new moviemaking battle plan: producing live-action adaptations of all their older classics. Which is a plan that’s had questionable results in the past.
Alice in Wonderland bloated with more Tim Burton goth-pop than the inside of a Hot Topic. Maleficent was a step in the right direction, but the movie couldn’t decide if Maleficent should be a hero or a villain (even if she should obviously be a villain) and muddled itself into mediocrity.
Cinderella is much better. Primarily, because it’s just Cinderella. No radical rebooting. No Tim Burton dreck. It’s the 1950 Disney masterpiece, transposed into live action and left almost entirely untouched. > Read more.
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