Henrico Citizen’s parent company launches DiscoverHenrico.com
T3 Media, LLC acquires, rebrands Henrico Advantage Card program
T3 Media, LLC, the parent company of the Henrico Citizen newspaper, today announces its acquisition of the Henrico Advantage Card program, which it has rebranded into a multi-faceted program known as DiscoverHenrico.com.
The new program includes a website – www.DiscoverHenrico.com – that launched today; a glossy printed guide that will publish annually in early June; and a soon-to-be-released smartphone app and keycard.
"We're thrilled to be able to build upon the foundation laid through the Henrico Advantage Card program," T3 Media, LLC Publisher/Owner Tom Lappas said. "Incorporating a program focused solely on Henrico County into our media family was a natural fit. We look forward to helping more Henrico businesses connect with local residents, through our growing platform of outlets."
The DiscoverHenrico.com program is designed to provide an all-encompassing view of all things Henrico.
In addition to incorporating the primary element of the Henrico Advantage Card program – providing Henrico businesses with an opportunity to promote special offers to local shoppers – DiscoverHenrico.com also will serve as an information resource for county residents, businesses and visitors.
The site includes comprehensive lists and details about a variety of topics, including shopping, entertainment, recreation, business, government, education and health. It also features a list of county-based community organizations and nonprofit organizations.
The annual printed guide will incorporate information from the website and also will include a variety of additional content, articles and features about the people, places and events that make Henrico County so unique.
Consumers soon will be able to pick up free DiscoverHenrico.com keycards and download a free DiscoverHenrico.com smartphone app, both of which may be used to redeem special offers from participating businesses. A complete list of participating businesses and current special offers is available at www.DiscoverHenrico.com/shop.
As part of the program, a percentage of its annual profits will be donated to one or several nonprofit organizations based in Henrico. In 2012, the company will donate $5,000 to the Hilliard House, a program based in Eastern Henrico that serves homeless women and their children.
"Henrico County is one of the most historic, progressive and unique localities in the nation, and this program provides us with an opportunity through which to highlight the county's many attributes," Lappas said.
The Henrico Advantage Card program was created in 2010 by three Henrico business associations – the Eastern Henrico Business Association, Lakeside Business Association and Henrico Business Leaders – as a way to celebrate the county's 400th anniversary in 2011, promote local business, encourage local residents to do business in Henrico County and reward those who did so. The program offered free Henrico Advantage Cards to consumers, who could then redeem special offers at participating businesses by showing the cards. (Businesses will continue to accept the cards while the new program is phased in.)
Businesses can join the DiscoverHenrico.com program as members (with annual plans beginning at $100) or sponsors (with annual plans beginning at $1,000). Each participating business receives:
• its own individual page on the website, through which to promote special offers;
• inclusion in a weekly e-mail newsletter distributed to more than 14,000 recipients (featuring the business name and a link directly to its page on DiscoverHenrico.com);
• inclusion of its logo along with other members and sponsors in 26 half-page DiscoverHenrico.com print advertisements in the Henrico Citizen newspaper (published twice monthly);
• a full-color advertisement in the DiscoverHenrico.com glossy printed guide;
• DiscoverHenrico.com posters and stickers to display at its business location to increase awareness about the program;
• a specified number of DiscoverHenrico.com keycards for distribution to customers (number varies by participation level);
• a specified number of DiscoverHenrico.com glossy printed guides for distribution (number varies by participation level; guide published annually in June);
Citizen Staff Reports 12/03/2013
The region's two premier youth soccer organizations – the Richmond Kickers and Richmond Strikers – have partnered to create Richmond United, a cost-free U.S. Soccer Development Academy program designed to serve the most talented players in the region. The arrangement marks the first time in U.S. Soccer Development Academy history that two member clubs have united their respective Academy programs.
Slated to begin play in the fall of 2014, Richmond United will field U13/14, U15/16 and U17/18 U.S. Soccer Development Academy teams. The teams will train and play home games at two of the top soccer specific complexes in the nation, Ukrop Park and Striker Park. > Read more.
Photo by Roger Walk for the Henrico Citizen 11/24/2013
Henricus Historical Park has a new, messy guest. Eleanor, a rare five-month-old Tamworth pig, was donated this month to the Chesterfield park by the Chesterfield County Farm Bureau as part of an effort to enhance the living history museum's partnership with the Virginia Foundation for Agriculture in the Classroom. Eleanor and her livestock pig and goat neighbors at the park will be a special attraction for the schoolchildren and others who visit the Henricus Historical Park. Eventually, she will triple from her current 150-pound weight and grow to about two feet tall. > Read more.
Members of Triangle II, a community service club at Hermitage High School, braved the elements Nov. 16 to serve as a spirit team at the Richmond Marathon, providing half-marathoners with cheers, motivational signs and shouts of encouragement as they ran through Bryan Park. > Read more.
Holiday events are in full swing this weekend in eastern Henrico! The Henrico Theatre will show the holiday classic “Elf” and the Concert Ballet of Virginia will perform a shortened version of “The Nutcracker” at the Eastern Henrico Recreation Center. On Sunday the North Airport Drive Civic Association’s annual Tree Lighting Ceremony will take place at Fire Station #3. For all our top picks this weekend, click here! > Read more.
Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.
The new AMC television series “TURN” is currently being filmed in and around Richmond, and casting officials are seeking background actors to appear on screen.
“The background actors are profoundly important to the filmmaking process,” said Erica Arvold, casting director. “The show takes place during the Revolutionary War, and background actors contribute to the atmosphere of that era.” > Read more.
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