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Henrico Citizen’s parent company launches DiscoverHenrico.com

T3 Media, LLC acquires, rebrands Henrico Advantage Card program
T3 Media, LLC, the parent company of the Henrico Citizen newspaper, today announces its acquisition of the Henrico Advantage Card program, which it has rebranded into a multi-faceted program known as DiscoverHenrico.com.

The new program includes a website – www.DiscoverHenrico.com – that launched today; a glossy printed guide that will publish annually in early June; and a soon-to-be-released smartphone app and keycard.

"We're thrilled to be able to build upon the foundation laid through the Henrico Advantage Card program," T3 Media, LLC Publisher/Owner Tom Lappas said. "Incorporating a program focused solely on Henrico County into our media family was a natural fit. We look forward to helping more Henrico businesses connect with local residents, through our growing platform of outlets."

The DiscoverHenrico.com program is designed to provide an all-encompassing view of all things Henrico.

In addition to incorporating the primary element of the Henrico Advantage Card program – providing Henrico businesses with an opportunity to promote special offers to local shoppers – DiscoverHenrico.com also will serve as an information resource for county residents, businesses and visitors.

The site includes comprehensive lists and details about a variety of topics, including shopping, entertainment, recreation, business, government, education and health. It also features a list of county-based community organizations and nonprofit organizations.

The annual printed guide will incorporate information from the website and also will include a variety of additional content, articles and features about the people, places and events that make Henrico County so unique.

Consumers soon will be able to pick up free DiscoverHenrico.com keycards and download a free DiscoverHenrico.com smartphone app, both of which may be used to redeem special offers from participating businesses. A complete list of participating businesses and current special offers is available at www.DiscoverHenrico.com/shop.

As part of the program, a percentage of its annual profits will be donated to one or several nonprofit organizations based in Henrico. In 2012, the company will donate $5,000 to the Hilliard House, a program based in Eastern Henrico that serves homeless women and their children.

"Henrico County is one of the most historic, progressive and unique localities in the nation, and this program provides us with an opportunity through which to highlight the county's many attributes," Lappas said.

The Henrico Advantage Card program was created in 2010 by three Henrico business associations – the Eastern Henrico Business Association, Lakeside Business Association and Henrico Business Leaders – as a way to celebrate the county's 400th anniversary in 2011, promote local business, encourage local residents to do business in Henrico County and reward those who did so. The program offered free Henrico Advantage Cards to consumers, who could then redeem special offers at participating businesses by showing the cards. (Businesses will continue to accept the cards while the new program is phased in.)

Businesses can join the DiscoverHenrico.com program as members (with annual plans beginning at $100) or sponsors (with annual plans beginning at $1,000). Each participating business receives:

• its own individual page on the website, through which to promote special offers;

• inclusion in a weekly e-mail newsletter distributed to more than 14,000 recipients (featuring the business name and a link directly to its page on DiscoverHenrico.com);

• inclusion of its logo along with other members and sponsors in 26 half-page DiscoverHenrico.com print advertisements in the Henrico Citizen newspaper (published twice monthly);

• a full-color advertisement in the DiscoverHenrico.com glossy printed guide;

• DiscoverHenrico.com posters and stickers to display at its business location to increase awareness about the program;

• a specified number of DiscoverHenrico.com keycards for distribution to customers (number varies by participation level);

• a specified number of DiscoverHenrico.com glossy printed guides for distribution (number varies by participation level; guide published annually in June);

For details about the program, visit www.DiscoverHenrico.com, call (804) 262-1700 or e-mail .(JavaScript must be enabled to view this email address).


Community

Lewis Ginter Botanical Garden raises admission $1

Lewis Ginter Botanical Garden’s admission has increased by $1 across all categories. Admission is now $12 for adults; $11 for seniors ages 55 and older; and $8 for children ages 3–12. Admission remains free for children ages 3 and younger and for members.

The last price increase was in 2011, before the Garden consistently hosted Butterflies LIVE! (which is included with admission). > Read more.

Garden tails

The threat of bad weather didn’t keep visitors away from Lewis Ginter Botanical Garden July 10 for the facility’s weekly Flowers After 5 event (which pairs music and food with a chance to stroll the garden) and its monthly Fidos After 5 (which allows dog owners to bring their pets with them to enjoy the evening). > Read more.

Western Henrico Rotary helps fund Midwives For Haiti Jeep


Thanks in part to a $10,000 gift from the Western Henrico Rotary Club, another bright pink Jeep modified to travel extremely rough terrain has been delivered to Midwives For Haiti so that more pregnant women in the quake-ravaged country will have access to prenatal care and a greater chance of surviving childbirth.

The funds were raised at the annual casino night held in February, club president Adam Cherry said. The Rotary Club also helped purchase the Virginia-based charity’s first pink jeep three years ago. > Read more.

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Entertainment

Weekend Top 10


Take in a show at several locations this weekend! West End Comedy will provide laughs at HATTheatre; the production of “Pump Boys and Dinettes” will close Sunday; and the youth theatre company CharacterWorks will present “Footloose” at The Steward School. Another show perfect for the kids – “Despicable Me 2” is playing at the Eastern Henrico Recreation Center tonight. For all our top picks this weekend, click here! > Read more.

Is there an Echo in here?

‘Earth to Echo’ aims to become this generation’s ‘ET’
It’s no secret that all found-footage genre movies are the same. Grab a couple of characters, give one of them a camera, and expose them to something supernatural that’s content to lurk just off-screen until the last five minutes. Everything else will just fall into place.

But that formula isn’t particularly family friendly, if only because that thing waiting a few feet to the left of the cast is usually plotting their violent doom.

That’s what sets Earth to Echo apart from the pack. It, too, follows a group of characters armed with a camera and a tendency to encounter unknown life forms. But all those familiar parts have been rearranged just enough to make it suitable for a much younger audience. > Read more.

Weekend Top 10


An eclectic array of events are taking place this weekend throughout the county. In the West End, we have the Richmond Wedding Expo, the Under the Stars Family Film Series and Henrico Theatre Company’s production of “Pump Boys and Dinettes.” In the eastern part of the county, we have a blood drive at the Eastern Henrico Recreation Center, Gallmeyer Farm’s annual Sweet Corn Festival and an origami workshop at Fairfield Library. For all our top picks this weekend, click here! > Read more.

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Commonwealth Parenting will present “Fighters, Biters, Pushers & Smushers” for parents of toddlers from 6:30 p.m. to 8 p.m. at the Children’s Museum of Richmond-Short Pump, 2200 Old Brick Rd.… Full text

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