Henrico County VA

Short Pump Town Center Introduces ‘Facebook Deals’ Program

Short Pump Town Center is the first shopping center to implement a new Facebook program that rewards shoppers who "check in" with special savings.

The mall is using the Facebook Deals platform, which allows shoppers to virtually "check in" to the shopping center via Facebook on their smartphones when they are on the premises and receive local offers.

Short Pump’s introductory "Deals" promotion rewards the first 50 check-ins with a $10 gift card, and the check-in appears visibly to the shopper’s friends in their Facebook activity feed.

“Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers," said Misty Parsons, Short Pump’s director of marketing, “The viral nature of these check-ins helps spread the word to other Facebook members. Since claiming our location on Facebook we’ve received over 100 check-ins.”

Facebook recently launched the Deals location-based service (LBS) in partnership with approximately 20 major brand partners, including Starbucks, REI, JCPenney, The Gap and McDonalds.
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Community

19th Annual Asian American Celebration planned May 21

The Asian American Society of Central Virginia will hold its 19th Annual Asian American Celebration on Saturday, May 21 at the Greater Richmond Convention Center, 403 N. 3rd St. in Richmond, from 11 a.m. to 7 p.m. Admission is free.

The theme for this year’s celebration will be “Our Heritage," in recognition of May as the Asian Pacific American Heritage month, designated by the U.S. Congress in 1992. > Read more.

Sandston Founders Club honors Sydnor


The Founders Club of Sandston presented lifetime membership to Charles W. Sydnor at its 12th annual meeting last month.

Sydnor, who grew up in Sandston and later served as president of Emory and Henry College for eight years, was honored by Founder Club President Alice Taylor Baldwin at the April 23 event at Sandston Memorial Recreation Center. > Read more.
Entertainment

Restaurant watch

Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.






 

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The Scottish Rite Childhood Language Center will host its annual Spaghetti Dinner and Benefit Concert from 4:30 p.m. to 7 p.m. at the Scottish Rite Temple, 4204 Hermitage Rd. Meal… Full text

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