Henrico County VA

Short Pump Town Center Introduces ‘Facebook Deals’ Program

Short Pump Town Center is the first shopping center to implement a new Facebook program that rewards shoppers who "check in" with special savings.

The mall is using the Facebook Deals platform, which allows shoppers to virtually "check in" to the shopping center via Facebook on their smartphones when they are on the premises and receive local offers.

Short Pump’s introductory "Deals" promotion rewards the first 50 check-ins with a $10 gift card, and the check-in appears visibly to the shopper’s friends in their Facebook activity feed.

“Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers," said Misty Parsons, Short Pump’s director of marketing, “The viral nature of these check-ins helps spread the word to other Facebook members. Since claiming our location on Facebook we’ve received over 100 check-ins.”

Facebook recently launched the Deals location-based service (LBS) in partnership with approximately 20 major brand partners, including Starbucks, REI, JCPenney, The Gap and McDonalds.

More cyclists on the way

Riders to pass through county on East Coast Greenway tour
From October 4-9, 35 cyclists will be riding through Henrico County as part of a 325-mile tour of the East Coast Greenway (ECG) route from Fredericksburg, Virginia, to Raleigh, NC.

A 2,900-mile trail route that extends from the Canadian border at Calais, Maine, to Key West, Florida, The East Coast Greenway is heading into its 25th year. The Week A Year (WAY) Tour is an annual ride and fundraiser that has been working its way south since the first WAY Tour launched from Calais, Maine in 2011. Riders cover a different section of the Greenway each year and are on target to complete the route in Key West in 2019. > Read more.

Henrico woman wins $1M in Va. Lottery game

When Amanda Spiller of Henrico saw that she’d won the $1 million prize in the Virginia Lottery’s $100 Million Cash Extravaganza game, it didn’t immediately sink in.

“I was in shock. . . complete shock,” she said. “I had to double and triple check.”

She bought the winning ticket at the 7-Eleven at 2750 Hungary Spring Road in Henrico. She had the choice of taking the full $1 million prize over 30 years or a one-time cash option of $681,000 before taxes. She chose the cash option. The store received a $10,000 bonus from the Lottery for selling the winning ticket. > Read more.

Weekend Top 10

For our Top 10 calendar events this weekend, click here! > Read more.


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The Short Pump Ruritan Club is seeking crafters for its 25th annual Short Pump Ruritan Craft Show on October 17 at Short Pump Middle School, 4701 Pouncey Tract Rd. For… Full text

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