Short Pump Town Center Introduces ‘Facebook Deals’ Program
Short Pump Town Center is the first shopping center to implement a new Facebook program that rewards shoppers who "check in" with special savings.
The mall is using the Facebook Deals platform, which allows shoppers to virtually "check in" to the shopping center via Facebook on their smartphones when they are on the premises and receive local offers.
Short Pump’s introductory "Deals" promotion rewards the first 50 check-ins with a $10 gift card, and the check-in appears visibly to the shopper’s friends in their Facebook activity feed.
“Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers," said Misty Parsons, Short Pump’s director of marketing, “The viral nature of these check-ins helps spread the word to other Facebook members. Since claiming our location on Facebook we’ve received over 100 check-ins.”
Facebook recently launched the Deals location-based service (LBS) in partnership with approximately 20 major brand partners, including Starbucks, REI, JCPenney, The Gap and McDonalds.
Emily Francis (left) of Richmond Green Drinks and Cary Jamieson of The Steward School checked out the cherry tomato crop Aug. 20 at the school's Bryan Innovation Lab following a visit by members of Green Drinks. Jamieson, director of the Bryan Innovation Lab, was among the speakers who pointed out various sustainable features of the building and its surroundings, including geothermal, solar photovoltaic and solar thermal energy systems, as well as rain gardens and large storage cisterns (like the one pictured) to minimize groundwater pollution. > Read more.
For the third consecutive year, the Canterbury Recreation Association in Short Pump donated the most meals to the fourth-annual "Dunk Hunger" campaign, which raises money and food donations for FeedMore's Central Virginia Food Bank. Swim teams and community pools throughout the region combined to raise the equivalent of 77,404 meals this year, with the Canterbury group earning the Gold Medal, with 17,454 meals contributed.
CRA will earn a winners’ bash Aug. 24 from 3 to 5 p.m. at its pool on Pump Road.
“Our pool has adopted Dunk Hunger into its culture with fun ways to raise food and funds," said Canterbury’s Dunk Hunger chairman Jack McSorley, a Freeman High School junior. > Read more.
5th Wall Theatre will present “Uncanny Valley” by Thomas Gibbons at HATTheatre, 1124 Westbriar Dr., Sept. 10 through Oct. 3. Starring award-winning actors Jacqueline Jones and Alexander Sapp, and directed by Morrie Piersol. Talkbacks will follow select performances. > Read more.
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CalendarThe 18th annual Virginia Volleyball Showcase will take place Sept. 4-5 at the Richmond Volleyball Club, 2921 Byrdhill Rd. The showcase will bring 54 area teams together to compete for… Full text