Short Pump Town Center Introduces ‘Facebook Deals’ Program
Short Pump Town Center is the first shopping center to implement a new Facebook program that rewards shoppers who "check in" with special savings.
The mall is using the Facebook Deals platform, which allows shoppers to virtually "check in" to the shopping center via Facebook on their smartphones when they are on the premises and receive local offers.
Short Pump’s introductory "Deals" promotion rewards the first 50 check-ins with a $10 gift card, and the check-in appears visibly to the shopper’s friends in their Facebook activity feed.
“Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers," said Misty Parsons, Short Pump’s director of marketing, “The viral nature of these check-ins helps spread the word to other Facebook members. Since claiming our location on Facebook we’ve received over 100 check-ins.”
Facebook recently launched the Deals location-based service (LBS) in partnership with approximately 20 major brand partners, including Starbucks, REI, JCPenney, The Gap and McDonalds.
Citizen Staff Reports 07/18/2016
Good Vibrations choral group is looking for all voices with some musical experience to sing with the volunteer choir. The season runs from August to November. Genre includes patriotic and inspirational. > Read more.
Henrico County Recreation and Parks will present “Red, White, and Lights” at Meadow Farm Museum/Crump Park July 4.
Henrico County has hosted a Fourth of July celebration annually since 1981, but this year’s event will offer a later start time and expanded hours and be highlighted by new entertainment.
The free event will begin at 4:30 p.m. and will feature the Richmond Symphony, a laser-light show, patriotic performances, and family activities. > Read more.
Pelon’s serves up a good mix of variety, value
I first stumbled into Pelon's on a Wednesday night, lured by the promise of $2 tacos and beers. At those prices, I had assumed the place was a hole in the wall, and was pleasantly surprised by the spacious, pleasant interior.
Having spent my teen summers in Virginia Beach surfing, I also felt instantly at home amid the ocean-themed decor. From the ride-the-waves posters lining the walls and the TV displaying non-stop surfing footage, to the foosball table and enormous spools serving as tables, Pelon's is a delight for beach lovers and surfing fans. Reading the menu is part of the entertainment here, as patrons browse burrito choices that include Rip Tide, The Curl, Hawaiian Pipeline and Big Kahuna. > Read more.
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CalendarCivitas Health Services will host community roundtables focusing on strategies to address mental health, law enforcement and community, from noon to 2 p.m. and from 6 p.m. to 8 p.m.… Full text