Short Pump Town Center Introduces ‘Facebook Deals’ Program
Short Pump Town Center is the first shopping center to implement a new Facebook program that rewards shoppers who "check in" with special savings.
The mall is using the Facebook Deals platform, which allows shoppers to virtually "check in" to the shopping center via Facebook on their smartphones when they are on the premises and receive local offers.
Short Pump’s introductory "Deals" promotion rewards the first 50 check-ins with a $10 gift card, and the check-in appears visibly to the shopper’s friends in their Facebook activity feed.
“Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers," said Misty Parsons, Short Pump’s director of marketing, “The viral nature of these check-ins helps spread the word to other Facebook members. Since claiming our location on Facebook we’ve received over 100 check-ins.”
Facebook recently launched the Deals location-based service (LBS) in partnership with approximately 20 major brand partners, including Starbucks, REI, JCPenney, The Gap and McDonalds.
On June 13, the Short Pump Rotary Club partnered with Schnabel Engineering for a day of volunteer work with Rebuilding Together Richmond. Team members (among them [from left] Chris Rufe, Melissa Abraham, Rick Naschold, and Micky Ogburn) completed a variety of repairs and home improvements ranging from painting and landscaping to cabinet installation and fence building.
“It was a privilege to be involved in this project," said club president Melissa Abraham. "The homeowner kept thanking the volunteers, but I think all of us would agree we are the ones who actually benefited. It was an opportunity to help a community member, fellowship with great people and improve our handyman skills." > Read more.
Dr. Even Alexander, a New York Times best-selling author who has been featured on Oprah and Dr. Oz, was in town last week to promote his June 27 talk, "Proof of Heaven," at Glen Allen High School.
Alexander (pictured, at right, while Unity of Bon Air church member Harry Simmons interviews him) has written about what he considers to be his journey through the afterlife.
Tickets to this month's event are $25 and will support the new Bon Secours Hospice House being built later this year. > Read more.
Pixar’s ‘Inside Out’ is a magnificent, emotional ride
Explaining the nuts and bolts of Pixar’s new, exciting, innovative Inside Out – really digging into the film’s shape-and-color explanation of the human mind – would take up the entirety of this review. And probably three or four more (if movies had instruction manuals, Inside Out’s would be the size and general poundage of a cinder block).
It’s a complicated movie. So here’s the gist, in as simply-put terms can be. > Read more.
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