Short Pump mall suspends cell-phone tracking program

Short Pump Town Center and another shopping mall in California have stopped tracking shoppers' cell phone signals temporarily, following a request from U.S. Senator Charles Schumer of New York. CNNMoney was first to report the announcement.

Short Pump Town Center and the Promenade Temecula in southern California (both Forest City Enterprises properties) began tracking the cell phone signals of shoppers on Black Friday in an attempt to cull information about their habits. Though the tracking was done anonymously, it raised concerns among some shoppers and other observers who felt it still was a violation of privacy.

Both malls had put signs up on their properties to alert shoppers of the program and advising them to turn their phones off if they did not want their phones to be tracked. The malls planned to continue the program through New Year's Day.

"A shopper's personal cell phone should not be used by a third party as a tracking device by retailers who are seeking to determine holiday shopping patterns," Schumer said in a statement, according to CNNMoney. "Personal cell phones are just that -- personal. If retailers want to tap into your phone to see what your shopping patterns are, they can ask you for your permission to do so."

Forest City officials said that they have suspended the tracking program in order to work with its developer to address the concerns raised by Schumer and to discover if there are easier ways to allow shoppers to opt out.

Schumer had expressed concern that even though the malls were tracking shoppers anonymously, the possibility existed that the data could be available to hackers, who might then be able to connect to shoppers' personal information.
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Henrico Schools to host College and Career Night Nov. 1


Students of all ages are invited to investigate options for life after high school at Henrico County Public Schools’ 2017 College and Career Night. The annual countywide event offers a chance to talk with representatives of more than 100 universities, colleges and professional programs, as well as about 50 representatives of career options such as businesses and branches of the military.

College and Career Night will take place Wednesday, Nov. 1 from 6 p.m. to 8 p.m. at Henrico High School, 302 Azalea Ave. > Read more.

Business in brief


Henrico-based nonprofit Commonwealth Autism recently received the Standards for Excellence Institute’s Seal of Excellence for successfully completing its accreditation program. Commonwealth Autism voluntarily opened itself to analysis by a peer review team during the last 18 months that examined the organization’s compliance with the “Standards for Excellence: An Ethics and Accountability Code for the Nonprofit Sector.” These standards cover areas such as: mission, strategy and evaluation; leadership – board, staff and volunteers; legal compliance and ethics; finance and operations; resource development; and public awareness, engagement and advocacy. Commonwealth Autism was one of six organizations in the Richmond region to be recognized and the first in the region to achieve full accreditation. In addition to this accreditation, Commonwealth Autism is recognized as an Accredited Charity with the Richmond Better Business Bureau and holds accreditation from the Code of Ethics for Behavioral Organizations (COEBO). > Read more.

Purify Infrared Sauna opens at GreenGate


Purify Infrared Sauna recently opened its second Henrico location at GreenGate Shopping Center in Short Pump.

Owner Mary Woodbridge opened her first Purify location on Patterson Avenue in July 2015. The new store is located at 301 Maltby Boulevard, Suite C, west of Short Pump Town Center. > Read more.

Henrico Master Gardener training program accepting applications through Oct. 27


The Henrico County Office of Virginia Cooperative Extension is accepting applications for its next volunteer Master Gardener training program, which provides instruction in all aspects of horticulture.

Applications for the 2018 training program will be accepted through Friday, Oct. 27. Classes will be held from 9 a.m. to 12:30 p.m. Tuesdays and Thursdays from Jan. 16 through March 22. > Read more.

Henrico Schools to host Oct. 30 job fair


Henrico Schools will host a job fair Oct. 30.

The event, to be held from 10 a.m. to 2 p.m. at the Fairfield branch library, is designed to attract potential full-time and substitute registered nurses, instructional assistants, bus drivers and school nutrition workers. > Read more.

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A free educational seminar, “Heart Failure Aware,” will take place at 10 a.m. at Hidden Creek Recreation Center, 2417 Brockway Ln. Approximately 6.5 million Americans are diagnosed with heart failure, yet many have misunderstandings about the condition. During the program a health care professional will walk attendees through causes of heart failure, common symptoms, management tips and frequently prescribed medication. Attendees will also hear from a heart failure patient and have the opportunity to participate in a Q&A session with both speakers. To register, call 866-218-5602 or visit http://www.hfaware.com. Full text

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