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Short Pump mall suspends cell-phone tracking program

Short Pump Town Center and another shopping mall in California have stopped tracking shoppers' cell phone signals temporarily, following a request from U.S. Senator Charles Schumer of New York. CNNMoney was first to report the announcement.

Short Pump Town Center and the Promenade Temecula in southern California (both Forest City Enterprises properties) began tracking the cell phone signals of shoppers on Black Friday in an attempt to cull information about their habits. Though the tracking was done anonymously, it raised concerns among some shoppers and other observers who felt it still was a violation of privacy.

Both malls had put signs up on their properties to alert shoppers of the program and advising them to turn their phones off if they did not want their phones to be tracked. The malls planned to continue the program through New Year's Day.

"A shopper's personal cell phone should not be used by a third party as a tracking device by retailers who are seeking to determine holiday shopping patterns," Schumer said in a statement, according to CNNMoney. "Personal cell phones are just that -- personal. If retailers want to tap into your phone to see what your shopping patterns are, they can ask you for your permission to do so."

Forest City officials said that they have suspended the tracking program in order to work with its developer to address the concerns raised by Schumer and to discover if there are easier ways to allow shoppers to opt out.

Schumer had expressed concern that even though the malls were tracking shoppers anonymously, the possibility existed that the data could be available to hackers, who might then be able to connect to shoppers' personal information.


Community

Weekend Top 10

Shrimp, barbecue and ice cream definitely go together this weekend in Henrico! The kids might even enjoy a tea party with Alice and the Mad Hatter. Other fun events for the family are Imagination Richmond and May Play Day. For all our top picks this weekend, click here! > Read more.

Indian flair

Children perform during the India Spring Fest, held April 27-28 at the Hindu Center in Glen Allen. The event featured traditional Indian food, shopping and entertainment for children and adults. > Read more.

Spirit of Habitat

Spirited Art Richmond held a painting class May 5 for Hanover Habitat for Humanity families to paint their own artwork as a final touch for their new homes. Among first-time homeowners painting The Klimt Circle tree (which doubles as a ‘family tree’) were (left to right) Janet Payne, Gwen Stockman of Hanover Habitat and Payne’s daughter, Ashley Payne. Spirited Art is located in Short Pump at West Broad Village. > Read more.

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Entertainment

Restaurant watch

Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

Wine, for the win

Popular Short Pump spot offers upscale comfort, flavors
The Wine Loft opened in West Broad Village in January 2010, offering a full bar with wine, beer, spirits and a kitchen with tapas-style snacks. It offers a seasonal patio area along Whittall Way. Its walk-in wine “humidor” in plain view from the bar offers more than 85 wines by the glass ($6-$65) and about 250 by the bottle ($28 and up), with some emphasis on Italian wines. Culinary trained chefs plus partnership with Culinard (Culinary program of Virginia College). > Read more.

Restaurant watch

Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

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