Short Pump mall suspends cell-phone tracking program
Short Pump Town Center and another shopping mall in California have stopped tracking shoppers' cell phone signals temporarily, following a request from U.S. Senator Charles Schumer of New York. CNNMoney was first to report the announcement.
Short Pump Town Center and the Promenade Temecula in southern California (both Forest City Enterprises properties) began tracking the cell phone signals of shoppers on Black Friday in an attempt to cull information about their habits. Though the tracking was done anonymously, it raised concerns among some shoppers and other observers who felt it still was a violation of privacy.
Both malls had put signs up on their properties to alert shoppers of the program and advising them to turn their phones off if they did not want their phones to be tracked. The malls planned to continue the program through New Year's Day.
"A shopper's personal cell phone should not be used by a third party as a tracking device by retailers who are seeking to determine holiday shopping patterns," Schumer said in a statement, according to CNNMoney. "Personal cell phones are just that -- personal. If retailers want to tap into your phone to see what your shopping patterns are, they can ask you for your permission to do so."
Forest City officials said that they have suspended the tracking program in order to work with its developer to address the concerns raised by Schumer and to discover if there are easier ways to allow shoppers to opt out.
Schumer had expressed concern that even though the malls were tracking shoppers anonymously, the possibility existed that the data could be available to hackers, who might then be able to connect to shoppers' personal information.
For the third consecutive year, the Canterbury Recreation Association in Short Pump donated the most meals to the fourth-annual "Dunk Hunger" campaign, which raises money and food donations for FeedMore's Central Virginia Food Bank. Swim teams and community pools throughout the region combined to raise the equivalent of 77,404 meals this year, with the Canterbury group earning the Gold Medal, with 17,454 meals contributed.
CRA will earn a winners’ bash Aug. 24 from 3 to 5 p.m. at its pool on Pump Road.
“Our pool has adopted Dunk Hunger into its culture with fun ways to raise food and funds," said Canterbury’s Dunk Hunger chairman Jack McSorley, a Freeman High School junior. > Read more.
The last Rock ‘n’ Roll Summer outdoor concert at West Broad Village, scheduled Saturday, Aug. 22 from 7 p.m. to 10 p.m. in Short Pump, will feature a salute to the upcoming UCI Road World Cycling Championships, coming to the Richmond region next month. As an all-girl band entertains the public with an AC/DC and Foreigner tribute, representatives from West Broad Village will accept donations of children’s new and lightly used bicycles for redistribution to youngsters at the Virginia Homes for Boys and Girls. > Read more.
Bifocals at CAT’s first show for CAT’s 52nd season is Thanks Mitch by Pat Walker. Thanks Mitch will play at CAT Theatre on Monday, Nov. 9 at 8 p.m. and on Friday, Nov. 13 at 2 p.m. The production will also tour the Richmond area.
Mitch and his wife, Verna, are at their niece’s wedding when Mitch has had all the celebrating he can take. Verna settles him and his crossword puzzle book into an easy chair in the room next to the reception and promises to check on him later. Then one wedding guest after another comes into the room agonizing over a personal problem. Mitch keeps doing his crossword puzzle and somehow ends up saving the day. > Read more.
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