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Short Pump mall suspends cell-phone tracking program

Short Pump Town Center and another shopping mall in California have stopped tracking shoppers' cell phone signals temporarily, following a request from U.S. Senator Charles Schumer of New York. CNNMoney was first to report the announcement.

Short Pump Town Center and the Promenade Temecula in southern California (both Forest City Enterprises properties) began tracking the cell phone signals of shoppers on Black Friday in an attempt to cull information about their habits. Though the tracking was done anonymously, it raised concerns among some shoppers and other observers who felt it still was a violation of privacy.

Both malls had put signs up on their properties to alert shoppers of the program and advising them to turn their phones off if they did not want their phones to be tracked. The malls planned to continue the program through New Year's Day.

"A shopper's personal cell phone should not be used by a third party as a tracking device by retailers who are seeking to determine holiday shopping patterns," Schumer said in a statement, according to CNNMoney. "Personal cell phones are just that -- personal. If retailers want to tap into your phone to see what your shopping patterns are, they can ask you for your permission to do so."

Forest City officials said that they have suspended the tracking program in order to work with its developer to address the concerns raised by Schumer and to discover if there are easier ways to allow shoppers to opt out.

Schumer had expressed concern that even though the malls were tracking shoppers anonymously, the possibility existed that the data could be available to hackers, who might then be able to connect to shoppers' personal information.


Community

Raiders help ‘Stir It Up!’

Among the activities featured at Stir It Up!, a fundraiser and awareness raiser held May 5 at Deep Run H.S., was the opportunity for youngsters – including this young fan pictured with player Raibonne Charles – to play catch with members of the Richmond Raiders semi-pro indoor football team. > Read more.

Henrico Junior 4-H camp registration open

For parents looking to keep their kids outside and away from the video games this summer, the Virginia Cooperative Extension is still accepting registrations for the 2013 Henrico Junior 4-H Camp.

The camp will be held June 17-23, and is open to boys and girls ages 9-13. A total of 10 spaces for boys and 27 spaces for girls remain available, and registration is open until May 24. The cost is $230, which includes lodging, meals, programs, instructional materials and charter bus transportation. > Read more.

Weekend Top 10

Shrimp, barbecue and ice cream definitely go together this weekend in Henrico! The kids might even enjoy a tea party with Alice and the Mad Hatter. Other fun events for the family are Imagination Richmond and May Play Day. For all our top picks this weekend, click here! > Read more.

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Entertainment

Veteran restaurateur set to open in Short Pump

Tran’s Pho 1 Grill will serve Vietnamese fare
After nearly a year out of the restaurant industry, a well known 30-year Henrico restaurateur is ready to open up his fifth venture in Short Pump.

Paul Tran, along with his wife Ellen will open up Pho 1 Grill, a Vietnamese restaurant, in June in the Towne Center West Shopping Center.

Tran has been serving up Vietnamese food since the mid-’80s, his first being Que Huong on Rigsby Road. He also owned Mr. Chan’s on Horsepen Road and Saigon Gourmet on Hull Street Road. > Read more.

Restaurant watch

Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.

Wine, for the win

Popular Short Pump spot offers upscale comfort, flavors
The Wine Loft opened in West Broad Village in January 2010, offering a full bar with wine, beer, spirits and a kitchen with tapas-style snacks. It offers a seasonal patio area along Whittall Way. Its walk-in wine “humidor” in plain view from the bar offers more than 85 wines by the glass ($6-$65) and about 250 by the bottle ($28 and up), with some emphasis on Italian wines. Culinary trained chefs plus partnership with Culinard (Culinary program of Virginia College). > Read more.

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