Henrico County VA

Short Pump mall suspends cell-phone tracking program

Short Pump Town Center and another shopping mall in California have stopped tracking shoppers' cell phone signals temporarily, following a request from U.S. Senator Charles Schumer of New York. CNNMoney was first to report the announcement.

Short Pump Town Center and the Promenade Temecula in southern California (both Forest City Enterprises properties) began tracking the cell phone signals of shoppers on Black Friday in an attempt to cull information about their habits. Though the tracking was done anonymously, it raised concerns among some shoppers and other observers who felt it still was a violation of privacy.

Both malls had put signs up on their properties to alert shoppers of the program and advising them to turn their phones off if they did not want their phones to be tracked. The malls planned to continue the program through New Year's Day.

"A shopper's personal cell phone should not be used by a third party as a tracking device by retailers who are seeking to determine holiday shopping patterns," Schumer said in a statement, according to CNNMoney. "Personal cell phones are just that -- personal. If retailers want to tap into your phone to see what your shopping patterns are, they can ask you for your permission to do so."

Forest City officials said that they have suspended the tracking program in order to work with its developer to address the concerns raised by Schumer and to discover if there are easier ways to allow shoppers to opt out.

Schumer had expressed concern that even though the malls were tracking shoppers anonymously, the possibility existed that the data could be available to hackers, who might then be able to connect to shoppers' personal information.
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The Rink to open at WBV Nov. 14

The grand opening of The Rink outdoor ice skating rink at West Broad Village will be held Saturday, Nov. 14, beginning at 11 a.m. with skating and family activities. At 4 p.m., grand opening festivities – featuring exhibitions of ice sculpting, ice skating and cheering, as well as fire pits, costumed characters, and food vendors – will begin. Skating costs are $8 for children and $10 for adults, with $4 skate rentals available. Parking is free. The Rink is located at 3939 Duckling Drive, Glen Allen. For details, visit http://www.Facebook.com/TheRinkWBV > Read more.

Virginia Christmas tree guide now available

Looking for a Virginia-grown Christmas tree this year? You can find a list of all locations that offer trees in the 2015 Virginia Grown Christmas Tree Guide, published by the Virginia Department of Agriculture and Consumer Services (VDACS) in cooperation with the Virginia Christmas Tree Growers Association. The guide is designed as a resource for finding choose-and-cut, fresh-cut and live Christmas trees across the state. Complimentary copies are available through tourist information centers, libraries and Virginia Cooperative Extension offices.

“Most choose-and-cut tree farms and retail lots open the Friday after Thanksgiving,” said VDACS Commissioner Sandra J. Adams. > Read more.

Restaurant watch

Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.


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Dominion GardenFest of Lights continues at 5 p.m. at Lewis Ginter Botanical Garden. This holiday tradition features more than a half-million twinkling lights, hand-crafted botanical decorations, model trains, holiday dinners,… Full text

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