Region seeks to capitalize on Civil War anniversary
History brings thousands of visitors to the Greater Richmond region each year, and local officials are hoping that the confluence of two significant historical milestones this year will help attract even more.
Members of the Richmond Regional Planning District Commission (RRPDC) discussed how the region plans to capitalize on the 150th anniversary of the start of the four-year Civil War this year – a milestone anniversary that coincides with Henrico County's 400th anniversary.
Henrico and other localities in the region are home to a plethora of Civil War battlefields, museums, monuments and parks – all of which could attract more tourists than normal this year.
In a recent survey of tourists, nearly 70 percent of respondents stated that visiting historic sites was one of their primary activities while visiting the Richmond area, while just more than 62 percent cited visiting Civil War Sites as one of their primary activities.
“Civil War history is a major part of our brand [as a region]” said Jack Berry, CEO and president of the Richmond Metropolitan Convention and Visitors Bureau (RMCVB).
The RMCVB has gone to great lengths in recent months to advertise the Richmond region as well as the Civil War anniversary to people living outside the area.
For example, the RMCVB ran a full-page ad in USA Today this past April that appeared in copies of the national newspaper distributed throughout the Eastern United States, a region that accounts for about 68 percent of the Richmond area’s visitors.
Additionally, the RMCVB bought ad space near the Smithsonian exit of the DC Metro earlier this year to advertise the region.
Another key component in the Richmond area’s efforts to capitalize on the Civil War’s 150th anniversary is Civil War Trails, a company based in Richmond that maintains Civil War landmarks in the states of Virginia, Maryland, Tennessee, North Carolina, West Virginia and parts of Pennsylvania. In the state of Virginia alone, Civil War Trails, which traces it origins to 1994, operates and preserves 394 Civil War sites located in 95 jurisdictions throughout the state.
Here in Henrico, county officials have made their own efforts to organize in advance of the increased tourism expected not only for the 150th anniversary of the Civil War, but also for the 400th anniversary of Henrico County.
Last September, Henrico opened up its new tourism information center at the Dabbs House Museum on Nine Mile Road to aid visitors to the county from both near and far. The county also is hosting or co-hosting a number of commemorative events throughout the year.
“We recently had a few people visit Henrico from as far away as [the country of] Malta,” said Tuckahoe District Supervisor Pat O’Bannon, who represents Henrico on the RRPDC.
For details about the Civil War anniversary as well as other destinations in the area, visit http://www.visitRichmondVA.com http:,//www.OntoRichmond.com, http://www.Henrico400th.com or http://www.HistoricRoute1.com.
Dr. Even Alexander, a New York Times best-selling author who has been featured on Oprah and Dr. Oz, was in town last week to promote his June 27 talk, "Proof of Heaven," at Glen Allen High School.
Alexander (pictured, at right, while Unity of Bon Air church member Harry Simmons interviews him) has written about what he considers to be his journey through the afterlife.
Tickets to this month's event are $25 and will support the new Bon Secours Hospice House being built later this year. > Read more.
The Innsbrook Rotary Club, which is celebrating its 25th year in 2015, has completed a number of volunteer projects this year and raised thousands of dollars for various organizations through three events.
The club's annual rose sale, benefit for youth live auction and Virginia Fire Games competition, combined with individual and corporate donations, have raised nearly $70,000 – money that the club contributes back to the community.
FeedMore is the beneficiary of the club's 25th anniversary project, which provides refrigerated trailers to be used for the distribution of food throughout Central Virginia. > Read more.
Chef Bryan Voltaggio will host a special three-course dinner event July 21-22 at his Willow Lawn Family Meal restaurant. The menu will consist of his favorite dishes and offer diners the chance to purchase a signed copy of his newly released book, HOME.
Voltaggio will attend and cook at each dinner, as well as share stories that inspired recipes for the book. > Read more.
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CalendarThe Henrico County Community Author Showcase, a program that connects writers and readers in the community, will begin at 7 p.m. and continue on Thursdays at various libraries. Felicia Harding-Williams… Full text