RIR brings exposure, money to county
The construction of RIR ranks No. 21 on the list of 24 moments in Henrico history
It began 65 years ago as little more than a dusty oval at a rural fairgrounds. Today, it hosts more than a quarter-million visitors annually, is home to the only major league sporting events in Virginia and perhaps does more than any other single entity to attract national and international attention to Henrico County.
It’s the Richmond International Raceway, and its legacy has earned it the No. 21 spot on the Henrico Citizen’s list of the most significant moments in Henrico history.
The raceway holds an important spot not only in Henrico history but also in the history of its sport and NASCAR (the National Association for Stock Car Auto Racing). Only three tracks (in Daytona, Fla., Martinsville, Va. and Darlington, S.C.) have continuously hosted NASCAR races at their present locations longer than RIR. Unlike many of the now-defunct tracks that hosted races in the sport’s early years, RIR has survived – and thrived.
As a result, it’s help stamp Henrico County on the national and international racing landscape.
“We think this adds a lot to the quality of life in this community,” said RIR President Doug Fritz, who has been at the helm of the raceway since International Speedway Corporation purchased it from its longtime owners, the Sawyer family, in 1999. “We’re very proud to be part of Henrico County and the history of Henrico County. Our entire life has been here in Henrico County.
The last 50 years have been great years for Henrico County, and we like to think that we’re some of the reason for that success.”
The raceway, which hosts two race weekends annually, generates an estimated $417 million each year in total economic impact for the Metro Richmond region and helps employ nearly 7,000 people, according to the Richmond Metropolitan Convention and Visitors Bureau. Even non-NASCAR fans who live in the county and have never attended a race feel the benefits produced by RIR.
“The economic benefit you can see both directly and indirectly,” said John Vithoulkas, Henrico County finance director, who said the county receives $1 million annually in direct real estate, business license tax and business personal property tax payments and hotel taxes. “And that doesn’t include sales taxes generated by all the fans.”
RIR and tourism officials estimate that the track’s events generate $75 million a year in overall tax revenue to the county, state and federal governments.
A changing landscape
It’s hard to say how Ted Horn would fare in a modern racecar at RIR today – where drivers exceed 120 mph and sometimes race three-wide – but it’s safe to say he was adequately prepared for its first official race, which he won on Oct. 12, 1946 in an open-wheel car that averaged nearly 46 mph. The track was then a half-mile dirt oval at the Atlantic Rural Exposition Fairgrounds known to some as the Strawberry Hill Speedway.
The track held its first NASCAR event April 19, 1953 – a 100-mile race won by legend Lee Petty. Two years later, Paul Sawyer and driver Joe Weatherly purchased the facility, presiding over its growing reputation that led to a second NASCAR race being added to its annual schedule in 1959. The twice-yearly schedule has continued since, and today RIR is one of 13 tracks to host two Sprint Cup Series races a year and one of only 10 to host two Nationwide Series races annually.
In 1968, the track was paved for the first time, and in 1988, it was lengthened to its current and distinctive three-quarter-mile shape. It’s the only track on the NASCAR circuit of that length, and drivers and fans alike appreciate its unique elements that often result in exciting, competitive races rather than monotonous ones. RIR’s capacity has grown steadily from 58,000 in 1992 to its officially listed capacity of 98,000 today (though a number of races in recent years have attracted crowds of more than 100,000). The raceway’s 33-race sellout streak ended in Sept. 2008.
While many other tracks on the NASCAR circuit are located on the outskirts of cities, surrounded by asphalt and little else, RIR is clearly the product of humble beginnings, still sitting adjacent to modest neighborhoods and surrounded by industrial parks and suburban roads.
When ISC bought the facility, it was still sharing some “amenities” with its neighbor, the State Fair of Virginia.
“We still had chicken coops and horse stalls and hen houses and all that,” Fritz said.
ISC and RIR have added new amenities during the past 12 years, including the Torque Club, which sits high above the track and offers spectators what Fritz calls “one of the best fan experiences you can have in any sport,” and a new LED scoring tower and video screen that debuted last year, allowing every spectator to see the race leaders. Today, “we’re considered one of the most premier sports facilities in this country,” he said.
Fritz made a point to take advantage of the track’s unique setting to develop relationships with its neighbors. He opened the facility to the community, inviting residents of Essex Village and other neighborhoods to enjoy National Night Out cookouts and take pace-car laps around the track. He’s also involved track employees in a plethora of community initiatives through the years.
“It’s the right thing to do,” he said. “We wanted people to see that we’re not just the ‘Green Giant’ across the street. We do care about this community, and a lot of our efforts are focused on the youth.”
The overall impact that RIR has on Henrico County and Metro Richmond from a national and international standpoint may be difficult to judge specifically, but it’s clear that the exposure it provides to the region through a sport with an estimated 75 million fans is significant. For those who watch races in person, on television or who listen on radio, Richmond International Raceway is a familiar name.
“We are drawing fans on every NASCAR weekend from all 50 states, and that’s great exposure for Henrico County,” Fritz said. “Some of the fans come back to visit Henrico County. And this is a part of the country that they may not have seen if not for Richmond International Raceway.”
In addition to hosting two weekends of NASCAR racing every year – each of which makes the complex the eighth-largest city in Virginia for one day – the raceway complex hosts dozens of conventions, expos and shows in its expo halls throughout the year, bringing thousands more regional visitors to Henrico County.
When NASCAR switched to a new playoff system in 2004, RIR realized more good fortune as the host of the final race before the 10-race playoff began. Each year since, drivers on the fringe of the playoff chase have come to Richmond anxious to make one final push before the watchful eyes of NASCAR nation.
Late last year, the Richmond Metropolitan Convention and Visitors Bureau launched a proactive effort to encourage businesses and fans to purchase tickets to both of this year’s races as a way to solidify RIR’s hold on its twice-annual schedule. This year, Atlanta and Fontana, Calif., each lost one of their two races, and Fritz said there’s no guarantee from year to year that any track will maintain two races.
“I feel pretty good, but we can’t be complacent,” he said. “This is very important for us as a community. It’s not going to be easy, and it’s going to take a lot of work on a lot of people’s parts, including mine, to keep two races here.
“But as long as people keep supporting Richmond International Raceway, we’re going to be here a long time”
Richmond International Raceway will host its 110th Sprint Cup Series race April 30, one day after it hosts the Nationwide Series race. For tickets or details, visit http://www.rir.com
Citizen Staff Reports 03/03/2015
RAMPS (Ramp Access Made Possible by Students) recently received an $8,000 grant from the Christopher and Dana Reeve Foundation. The award was one of 75 grants totaling more than $600,137 awarded by the Reeve Foundation to nonprofit organizations nationwide that provide more opportunities, access, and daily quality of life for individuals living with paralysis, their families and caregivers.
RAMPS, an organization founded by then-Henrico County high school students to build ramps for local low-income residents who need them, will use the grant to purchase modular wheelchair ramp supplies. These supplies will be used by local high school RAMPS clubs, who provide volunteers to build the ramps. > Read more.
Citizen Staff Reports 02/19/2015
Henrico resident Larry Loving, Jr., will compete with three other locals – Thomas Scribner (Richmond), Roscoe McGhee (Midlothian) and Larry Loving (Richmond) in the Liberty Mutual Insurance Invitational National Finals at TPC Sawgrass, in Ponte Vedra Beach, Fla., Feb. 26-Mar. 1. The foursome qualified for the national golf tournament by winning the Liberty Mutual Insurance Invitational, held at Whiskey Creek Golf Club in Ijamsville, Md. on June 11. That event supported the RiteCare Center for Childhood Language Disorders.
In total, 240 amateur golfers will compete in Florida. > Read more.
In total, 240 amateur golfers will compete in Florida. > Read more.
The Henrico Police Athletic League (PAL) held its Sixth Annual Awards Banquet Feb. 5 at The Cultural Arts Center of Glen Allen, celebrating accomplishments of 2014 and recognizing outstanding contributions to the organization. Henrico County Juvenile Domestic Court Judge Denis Soden served as master of ceremonies and former Harlem Globetrotter Melvin Adams served as keynote speaker.
Among the 2014 honorees were Richmond International Raceway (Significant Supporter), Richmond Strikers Soccer Club (Significant Supporter), Henrico County Schools-Pupil Transportation (Summer Camp Supporter), Bruce Richardson, Jr. (Youth of the Year), Sandra Williams (Volunteer of the Year), Thomas Williams (Employee of the Year), Mikki Pleasants (Board Member of the Year), and Michelle Sheehan (Police Officer of the Year). > Read more.
The Cultural Arts Center at Glen Allen will celebrate its 16th anniversary Saturday, March 14 at 6 p.m. with “A Date with Frank & Marilyn,” an evening of fun and entertainment designed to raise funds for the center's three outreach programs – Art Matters, Artful Living and Creative Family Studio. A performance by a duo impersonating Frank Sinatra and Marilyn Monroe will highlight the evening.
The evening will include an artist live and silent auction with a variety of unique and hard-to-come-by prize packages including two tickets to the 2016 Masters golf tournament, a trip for two to Napa Valley, dinner for 10 by celebrity chef Patrick Evan-Hylton served at CACGA's gardens, followed by opening night tickets to The Capital Steps and 10 individual date-night packages around Metro Richmond. > Read more.
Find out how your favorite dining establishments fared during their most recent inspections by the Virginia Department of Health. > Read more.
It’s a great weekend to support local theatre! The Stable Theatre at Christ Presbyterian Church will present “Freud’s Last Session;” Jewish Family Theatre at the Weinstein JCC will present “Parade;” and the youth theater program CharacterWorks, Inc. will present “Fiddler on the Roof” at The Steward School. Another fun show will be at the Cultural Arts Center at Glen Allen tonight – “An Evening of 20s Tin Pan Alley Jazz” featuring the unique sounds of the Rumble Seat Revival. For all our top picks this weekend, click here! > Read more.
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