RIR brings exposure, money to county



It began 65 years ago as little more than a dusty oval at a rural fairgrounds. Today, it hosts more than a quarter-million visitors annually, is home to the only major league sporting events in Virginia and perhaps does more than any other single entity to attract national and international attention to Henrico County.

It’s the Richmond International Raceway, and its legacy has earned it the No. 21 spot on the Henrico Citizen’s list of the most significant moments in Henrico history.

The raceway holds an important spot not only in Henrico history but also in the history of its sport and NASCAR (the National Association for Stock Car Auto Racing). Only three tracks (in Daytona, Fla., Martinsville, Va. and Darlington, S.C.) have continuously hosted NASCAR races at their present locations longer than RIR. Unlike many of the now-defunct tracks that hosted races in the sport’s early years, RIR has survived – and thrived.

As a result, it’s help stamp Henrico County on the national and international racing landscape.

“We think this adds a lot to the quality of life in this community,” said RIR President Doug Fritz, who has been at the helm of the raceway since International Speedway Corporation purchased it from its longtime owners, the Sawyer family, in 1999. “We’re very proud to be part of Henrico County and the history of Henrico County. Our entire life has been here in Henrico County.
The last 50 years have been great years for Henrico County, and we like to think that we’re some of the reason for that success.”

The raceway, which hosts two race weekends annually, generates an estimated $417 million each year in total economic impact for the Metro Richmond region and helps employ nearly 7,000 people, according to the Richmond Metropolitan Convention and Visitors Bureau. Even non-NASCAR fans who live in the county and have never attended a race feel the benefits produced by RIR.

“The economic benefit you can see both directly and indirectly,” said John Vithoulkas, Henrico County finance director, who said the county receives $1 million annually in direct real estate, business license tax and business personal property tax payments and hotel taxes. “And that doesn’t include sales taxes generated by all the fans.”

RIR and tourism officials estimate that the track’s events generate $75 million a year in overall tax revenue to the county, state and federal governments.

A changing landscape
It’s hard to say how Ted Horn would fare in a modern racecar at RIR today – where drivers exceed 120 mph and sometimes race three-wide – but it’s safe to say he was adequately prepared for its first official race, which he won on Oct. 12, 1946 in an open-wheel car that averaged nearly 46 mph. The track was then a half-mile dirt oval at the Atlantic Rural Exposition Fairgrounds known to some as the Strawberry Hill Speedway.

The track held its first NASCAR event April 19, 1953 – a 100-mile race won by legend Lee Petty. Two years later, Paul Sawyer and driver Joe Weatherly purchased the facility, presiding over its growing reputation that led to a second NASCAR race being added to its annual schedule in 1959. The twice-yearly schedule has continued since, and today RIR is one of 13 tracks to host two Sprint Cup Series races a year and one of only 10 to host two Nationwide Series races annually.

In 1968, the track was paved for the first time, and in 1988, it was lengthened to its current and distinctive three-quarter-mile shape. It’s the only track on the NASCAR circuit of that length, and drivers and fans alike appreciate its unique elements that often result in exciting, competitive races rather than monotonous ones. RIR’s capacity has grown steadily from 58,000 in 1992 to its officially listed capacity of 98,000 today (though a number of races in recent years have attracted crowds of more than 100,000). The raceway’s 33-race sellout streak ended in Sept. 2008.

While many other tracks on the NASCAR circuit are located on the outskirts of cities, surrounded by asphalt and little else, RIR is clearly the product of humble beginnings, still sitting adjacent to modest neighborhoods and surrounded by industrial parks and suburban roads.

When ISC bought the facility, it was still sharing some “amenities” with its neighbor, the State Fair of Virginia.

“We still had chicken coops and horse stalls and hen houses and all that,” Fritz said.

ISC and RIR have added new amenities during the past 12 years, including the Torque Club, which sits high above the track and offers spectators what Fritz calls “one of the best fan experiences you can have in any sport,” and a new LED scoring tower and video screen that debuted last year, allowing every spectator to see the race leaders. Today, “we’re considered one of the most premier sports facilities in this country,” he said.

Fritz made a point to take advantage of the track’s unique setting to develop relationships with its neighbors. He opened the facility to the community, inviting residents of Essex Village and other neighborhoods to enjoy National Night Out cookouts and take pace-car laps around the track. He’s also involved track employees in a plethora of community initiatives through the years.

“It’s the right thing to do,” he said. “We wanted people to see that we’re not just the ‘Green Giant’ across the street. We do care about this community, and a lot of our efforts are focused on the youth.”

Wide-reaching impact
The overall impact that RIR has on Henrico County and Metro Richmond from a national and international standpoint may be difficult to judge specifically, but it’s clear that the exposure it provides to the region through a sport with an estimated 75 million fans is significant. For those who watch races in person, on television or who listen on radio, Richmond International Raceway is a familiar name.

“We are drawing fans on every NASCAR weekend from all 50 states, and that’s great exposure for Henrico County,” Fritz said. “Some of the fans come back to visit Henrico County. And this is a part of the country that they may not have seen if not for Richmond International Raceway.”

In addition to hosting two weekends of NASCAR racing every year – each of which makes the complex the eighth-largest city in Virginia for one day – the raceway complex hosts dozens of conventions, expos and shows in its expo halls throughout the year, bringing thousands more regional visitors to Henrico County.

When NASCAR switched to a new playoff system in 2004, RIR realized more good fortune as the host of the final race before the 10-race playoff began. Each year since, drivers on the fringe of the playoff chase have come to Richmond anxious to make one final push before the watchful eyes of NASCAR nation.

Late last year, the Richmond Metropolitan Convention and Visitors Bureau launched a proactive effort to encourage businesses and fans to purchase tickets to both of this year’s races as a way to solidify RIR’s hold on its twice-annual schedule. This year, Atlanta and Fontana, Calif., each lost one of their two races, and Fritz said there’s no guarantee from year to year that any track will maintain two races.

“I feel pretty good, but we can’t be complacent,” he said. “This is very important for us as a community. It’s not going to be easy, and it’s going to take a lot of work on a lot of people’s parts, including mine, to keep two races here.

“But as long as people keep supporting Richmond International Raceway, we’re going to be here a long time”

Richmond International Raceway will host its 110th Sprint Cup Series race April 30, one day after it hosts the Nationwide Series race. For tickets or details, visit http://www.rir.com.
Bail Bonds Chesterfield VA

Henrico Doctors’ Hospitals named to nation’s top 100


HCA Virginia's Henrico Doctors' Hospitals recently was named one of the nation’s 100 top hospitals by Truven Health Analytics, a provider of information and solutions that support healthcare cost and quality improvement.

Henrico Doctors’ Hospitals consists of three community hospitals – Henrico (Forest), Parham, and Retreat Doctors’ Hospitals – and two freestanding emergency departments, West Creek Emergency Center and Hanover Emergency Center. Henrico Doctors’ Hospitals specializes in heart and stroke care, women’s health, oncology, orthopedics, urology, and behavioral health. > Read more.

Henrico residents invited to share design ideas for new Fairfield Area Library


Henrico County Public Library is planning community meetings March 28-29 and April 1 to receive input from county residents on the design of a new Fairfield Area Library. Meetings will be held at the Fairfield Area Library, 1001 N. Laburnum Ave., and at the Eastern Henrico Recreation Center, 1440 N. Laburnum Ave.

Architects from BCWH, Inc. will join library staff for the meetings, which will feature discussions and seek ideas on spaces and services for specific age groups as well as designs for the entire facility. > Read more.

Virginia529 enrollment period closes March 31


Time is running out to enroll in a program to prepay tuition at Virginia public colleges and universities. The current enrollment window for Virginia529's Prepaid529 ends March 31. Nearly 50,000 Virginia students have funded college costs through this program since it began 20 years ago.

Prepaid529 allows families to purchase semesters of tuition and mandatory fees for newborn children through ninth graders. Semester prices vary based on the age of the beneficiary. > Read more.

Henrico Police seek Northside robbery suspect


MAR. 21, 9:30 A.M. – Henrico Police are seeking the man who robbed a Wells Fargo Bank on Brook Road Monday evening.

At approximately 5 p.m. March 20, police responded to the bank, in the 8100 block of Brook Road, after reports that a white male had entered the business and presented a note demanding money. > Read more.

Baker students to be shifted to other schools temporarily

MAR. 20, 5:31 P.M. – Students at Varina's Baker Elementary – which is closed following a fire Sunday – will be moved to other schools temporarily while repair work is completed at Baker, school system officials announced today.

The school was closed today and will be closed Tuesday, but beginning Wednesday pre-K students and those in the Early Childhood Special Education Program will temporarily attend school at the New Bridge Learning Center, 5915 Nine Mile Road.

Baker students in grades K-2 will temporarily attend Mehfoud Elementary School, 8320 Buffin Road in Varina. And students in grades 3-5 will temporarily attend Varina Elementary School, 2551 New Market Road.
> Read more.
Community

Villa’s Flagler Housing wins national NAEH award


St. Joseph's Villa’s Flagler Housing & Homeless Services was one of three entities to earn the National Alliance to End Homelessness' Champion of Change Award. The awards were presented Nov. 17 during a ceremony at the Newseum in Washington, D.C.

NAEH annually recognizes proven programs and significant achievements in ending child and family homelessness.

Flagler completed its transition from an on-campus shelter to the community-based model of rapid rehousing in 2013, and it was one of the nation's first rapid re-housing service providers to be certified by NAEH. > Read more.

RIR’s Christmas tree lighting rescheduled for Dec. 12


Richmond International Raceway's 13th annual Community Christmas tree lighting has been rescheduled from Dec. 6 to Monday, Dec. 12, at 6:30 p.m., due to inclement weather expected on the original date.

Entertainment Dec. 12 will be provided by the Laburnum Elementary School choir and the Henrico High School Mighty Marching Warriors band. Tree decorations crafted by students from Laburnum Elementary School and L. Douglas Wilder Middle School will be on display. Hot chocolate and cookies will be supplied by the Henrico High School football boosters. > Read more.
Entertainment

Weekend Top 10


Happy St. Patrick’s Day! To celebrate, check out Innsbrook’s 8th annual St. Paddy’s Palooza – there will be music and dancing, a hot air balloon, kid’s activities, festive green beverages and volunteers shaving their heads to raise money for the St. Baldrick’s Foundation. For more Irish fun, visit Walkerton Tavern for stories of Irish immigrants during the 19th century, traditional Irish foods, songs and an Irish craft. Concert opportunities this weekend include Leland Grant tonight at the Henrico Theatre, Sandston Baptist Church, Sandston Moose Lodge, the Shady Grove Coffeehouse and the Richmond Philharmonic at The Steward School. For all our top picks this weekend, click here! > Read more.

 

March 2017
S M T W T F S
·
·
·
·

Calendar page

Classifieds

Place an Ad | More Classifieds

Calendar

The Richmond Home + Garden Show returns to the Richmond Raceway Complex from 11 a.m. to 8 p.m. March 3, 10 a.m. to 8 p.m. March 4 and from 10 a.m. to 6 p.m. March 5. Features of the show include more than 250 home improvement and gardening vendors, appearances by Kevin O’Connor (PBS’ “This Old House”) and The Fabulous Beekman Boys (Cooking Channel), tiny homes, pub sheds, Barkitecture Village (sponsored by Henrico Humane Society) and more. Tickets are $6 to $8 for adults, $5 for seniors 60+ and free for ages 12 and under. For details, visit http://www.richmondhomeandgarden.com. Full text

Your weather just got better.

Henricopedia

Henrico's Top Teachers

The Plate