New signage planned in Lakeside corridor

Two corridors in Northern Henrico soon will receive new permanent signage to welcome travelers.

Signs are expected to be erected by the end of the month at points on both ends of Lakeside Avenue and one location on nearby Brook Road. The county’s Department of Community Revitalization has spearheaded the efforts to design and purchase the signs.

The Lakeside signs – each eight feet tall and made of aluminum – will display the Lakeside “wheel” logo that has been used in recent years by the Lakeside Business Association. The signs will be located in the median just inside the Henrico-Richmond line near Bryan Parkway and in the median near Lewis Ginter Botanical Garden.

The Brook Road sign, which will be slightly more than 9 feet tall, will greet drivers as they head north on Brook Road from its intersection with Wilmer Avenue – near the Brook Run Shopping Center. The sign, to be located in the median, will note the historic nature of Route 1, mirroring similar signs along the corridor at various points on the East Coast, according to Community Development Manager David Sacks.

Funding for the two Lakeside signs, which are expected to cost a total of about $13,000, came from the county’s Community Development Block Grant funds (federal money that is appropriated to localities annually). Funding for the Brook Road sign was donated by the developer of the Atlantic at Brook Run, a senior community located adjacent to the Brook Run Shopping Center, Sacks said.

County officials anticipate a small formal event to unveil the Brook Road sign, while the Lakeside Business Association (with whom county officials have been working for a number of months on the design of the signs) may host a similar event to unveil the Lakeside signs.

Erection of the signs “provides some identity and a sense of place,” Sacks said. “Especially with the Lakeside signs, they provide a consistent logo that’s been used in the area. It can help with marketing. It can certainly help with directions.”

The Brook Road sign, Sacks said, will help show off the corridor to motorists.

“It brings some attention to the corridor and provides some connection in this particular case with the entire Route 1 corridor up and down the whole East Coast.”
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