LaDiff opening a Short Pump store
LaDifférence, a popular downtown Richmond furniture store, is expanding into Henrico County.
The store announced today that it will open a 7,000-square-foot location at West Broad Village in Short Pump Feb. 2. The store will host a grand opening celebration there Feb. 19-21.
The new location is smaller than LaDiff's 50,000-square-foot showroom on South 14th Street but will offer a variety of modern furniture and accessories and what co-owner Sarah Paxton calls "showstoppers" from throughout the world.
"For years we’ve had customers driving from the West End and Charlottesville to our flagship store, and what we’ve heard is that they wanted us to be more convenient to where they live," Paxton said. "By opening a second store at West Broad Village, we’re making LaDiff more accessible than ever. We’re excited to expand our footprint in Central Virginia and bring LaDiff’s unique shopping experience to even more customers.”
Chris Pine, president of Eagle Commercial Realty, said LaDiff is a perfect tenant for West Broad Village, a pedestrian-friendly urban living, office and shopping community. “We are still very much in a growth phase at West Broad Village, and we expect that LaDiff will be a major draw for many people from around the area,” he said.
LaDifférence co-owner Andy Thornton said the architecture of the West Broad Village store – about the size of two-and-a-half tennis courts – will maintain the open look and feel of the three-story downtown store “and bring that experience out to Short Pump.”
LaDiff, which employs 25 people, expects to hire three or four more full-time commissioned sales positions to staff the new store. Jobs will be shifted from the downtown location until the positions are filled. The store manager is Matthew King, a Virginia Commonwealth University graduate who has several years of experience in the retail and international shipping industries. Initially, the store hours will be 11 a.m. to 7 p.m. Wednesday through Saturday and noon to 5 p.m. on Sundays.
“We’re forecasting this location to contribute to a substantial portion of our company’s overall sales,” said Thornton, without giving a specific figure. “And while we want our customers to have a shopping option closer to their homes, we also hope this location will encourage folks to come downtown and visit our flagship. This location in the West End is really about convenience and access. We want everybody to be happy, because we’re happy guys.”
‘The Hundred-Foot Journey’ fails to capitalize on tasty concept
The family’s sole mode of transportation sputters and dies in a sleepy little French town, but the town’s food culture is high, and that’s a perfect place for a family of restaurateurs to settle down. There’s only one problem – the family’s rustic “Maison Mumbai” is right across the street (a hundred feet away, if the title didn’t clue you in) from a prestigious French bistro with a Michelin star, run with an iron fist by the dreaded Madame Mallory (Helen Mirren, pictured).
It’s here that a particular Romeo and Juliet story begins to develop, with Hassan (Manish Dayal) on the Indian side and Marguerite (Charlotte Le Bon) on the French side. > Read more.
Enjoy the final days of summer with comedian Guy Torry, the Sam’s Club National BBQ Tour or mystery writer Mary Miley Theobald at Twin Hickory Library. Another great way to welcome the beginning of fall is to check out the UR Spider Football season opener with man’s best friend. For all our top picks this weekend, click here! > Read more.
Short Pump brewery offers more than just beer
The restaurant and craft brewery opened in early June and features 10 beers made by female brewmaster Becky Hammond (pictured). This is the restaurant’s second location in Virginia; the first is in Arlington. Behind glass walls, customers watched the beer brewing in massive steel barrels. For our up-and-coming beer region, it makes sense that Short Pump would jump on board.
As I walked up to the back of the mall near the comedy club, I was taken aback by what I saw: at the top of the stairs was an overflowing restaurant with outdoor seating, large umbrellas and dangling outdoor lights. > Read more.
- More News
Aug. 21, 2014Click here to read the print edition.
- More Entertainment
- More Obituaries
- More Community
- More Opinions
- More Sports
ClassifiedsDONATE YOUR CAR, TRUCK OR BOAT TO HERITAGE FOR THE BLIND. Free 3 Day Vacation, Tax Deductible, Free Towing, All Paperwork Taken Care Of. 888-617-1682
CalendarJames River Cellars Winery, 11008 Washington Hwy. in Glen Allen, will host a Labor Day Wine & Cheese Pairing from 11 a.m. to 5 p.m. Celebrate the holiday with a… Full text